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Healthcare Relationship Marketing
Appature's Surprisingly Simple Digest of the Week's Top Articles
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5 Marketing Tips for Improving Customer Relationships & ROI With Better Communications

5 Marketing Tips for Improving Customer Relationships & ROI With Better Communications | Healthcare Relationship Marketing | Scoop.it

As marketers and sales professionals there is no doubt that we are focused on obtaining new customers and increasing awareness within targeted market. Here are tips on how to achieve these goals..

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What’s your experience with mobile intelligence in healthcare?

What’s your experience with mobile intelligence in healthcare? | Healthcare Relationship Marketing | Scoop.it

This is an article about mobile BI within life sciences.

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What can be done to help physicians make a difference?

What can be done to help physicians make a difference? | Healthcare Relationship Marketing | Scoop.it

This is an article about how physicians can aid compliance with better patient interaction and the tools that marketers can provide to achieve this. Read further..

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Predictions 2012: Consumers engage, drive HIT

Predictions 2012: Consumers engage, drive HIT | Healthcare Relationship Marketing | Scoop.it

This is an article highlighting some Health IT predictions for 2012. Read further..

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What are your digital predictions for 2012?

What are your digital predictions for 2012? | Healthcare Relationship Marketing | Scoop.it

This is an article by Alex Butler detailing his digital predictions within healthcare for 2012. Number 1 on the list: Big data becomes the hot topic in digital health. Read further...

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Physicians, Risk and Opportunity in the Digital Age

Physicians, Risk and Opportunity in the Digital Age | Healthcare Relationship Marketing | Scoop.it

Great post by Dr. V

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DTC marketing: Part II on why TV is king of spending

DTC marketing: Part II on why TV is king of spending | Healthcare Relationship Marketing | Scoop.it

Behind the dollars spent on TV by DTC marketers is a lack of understanding of how consumers are making healthcare decisions and the role of the Internet. Read further...

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SFA 15 Years Later: Now Every Rep's Best Friend

SFA 15 Years Later: Now Every Rep's Best Friend | Healthcare Relationship Marketing | Scoop.it

SFA systems hit the market in the 1980s, and have changed dramatically over the course of two decades. See how innovative new SaaS products like Appature Nexus are becoming every marketer's best friend.

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Email Best Practices – Standardization of Terms

Email Best Practices – Standardization of Terms | Healthcare Relationship Marketing | Scoop.it

This article highlights the relevent terms every marketer should understand when setting up an effective email marketing campaign. Read further...

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Adapt or Die! Why Pharma Needs To Get In Line

Adapt or Die! Why Pharma Needs To Get In Line | Healthcare Relationship Marketing | Scoop.it

This article focuses on the need for pharma to change their old ways and become adept at dealing with consumers in new ways – as part of individual conversations that provide value, rather than as stoic entities that wait for customers to come to them. Read further..

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How might mobile health benefit from the power of gamification?

How might mobile health benefit from the power of gamification? | Healthcare Relationship Marketing | Scoop.it

This is an article about gamification in mobile health technology. Read further...

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Changing the Face of Disability Using QR Codes

Changing the Face of Disability Using QR Codes | Healthcare Relationship Marketing | Scoop.it

Check out this clever use of QR code technology for a health awareness campaign in Australia. The campaign transformed the international symbol for disability services into a way to deliver inspirational case studies to the general public.

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5 Steps to a Digital-First Marketing Function

5 Steps to a Digital-First Marketing Function | Healthcare Relationship Marketing | Scoop.it

One of marketers’ top priorities next year is digital integration, or – more specifically – adapting to the increasingly central role of digital in the marketing mix. In a recent MLC poll, B2C marketers rated this their second highest priority. Read further...

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Gamified data collection for healthcare clinics

Gamified data collection for healthcare clinics | Healthcare Relationship Marketing | Scoop.it

Tonic Health hope to make patient data collection more engaging and reliable by using a game-like iPad-based platform. Read further..

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Drug Reps Soften Their Sales Pitches

Drug Reps Soften Their Sales Pitches | Healthcare Relationship Marketing | Scoop.it

Drug makers are now asking their sales representatives to switch from making forceful, tightly scripted sales pitches to acting more like a resource supporting physicians' treatment. Read further to learn more about the shifting dynamic of the pharma industry...

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Big Data, Personalized Medicine to Trend in Health Care in 2012

Big Data, Personalized Medicine to Trend in Health Care in 2012 | Healthcare Relationship Marketing | Scoop.it

As supercomputers store massive amounts of data in the cloud, personalized medicine will continue to develop. Read further..

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How can we attain an openness culture in healthcare? | pharmaphorum

How can we attain an openness culture in healthcare? | pharmaphorum | Healthcare Relationship Marketing | Scoop.it

This is an article by Alex Butler detailing his digital predictions within healthcare for 2012. Read further..

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What Healthcare Marketers Can Learn From Rudolph

What Healthcare Marketers Can Learn From Rudolph | Healthcare Relationship Marketing | Scoop.it

Here are a few things that healthcare marketers and communicators can learn from Rudolph the Red-Nosed Reindeer. Read further..

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Digital: hot topics in pharma

Digital: hot topics in pharma | Healthcare Relationship Marketing | Scoop.it

As the pharmaceutical industry enters 2012, what are the three main aspects that it should be considering when developing strategy. Read further to gain some insights..

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Pharma Advertises With Which Traditional Media?

Pharma Advertises With Which Traditional Media? | Healthcare Relationship Marketing | Scoop.it

Is traditional media effective when marketing pharma brands, industry spending would have you believe so. However, reality suggests otherwise... Read further.

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Five Years Forward [infographic]

Five Years Forward [infographic] | Healthcare Relationship Marketing | Scoop.it

Over the next five years, spending on interactive marketing will double, according to research from Forrester done for Ogilvy.

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5 Tips to Improve Email Open Rates - Email Marketing Essentials

5 Tips to Improve Email Open Rates - Email Marketing Essentials | Healthcare Relationship Marketing | Scoop.it

Email marketing has become an essential part of engaging and targeting prospects and clients online. Here are some tips to improve campaign effectiveness. Read further..

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Who says pharma can't do digital?

Who says pharma can't do digital? | Healthcare Relationship Marketing | Scoop.it

Another example of innovation from the pharma industry comes from Boehringer Ingelheim in the form of social gaming. Read further...

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Roche and Pfizer launch pharma's first official Google+ pages

Roche and Pfizer launch pharma's first official Google+ pages | Healthcare Relationship Marketing | Scoop.it

Roche and Pfizer launch pharma's first official Google. Read further to learn how this affects pharma..

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The most important paid media for pharma ? Websites !

The most important paid media for pharma ? Websites ! | Healthcare Relationship Marketing | Scoop.it

The most important paid channel for pharma/OTC health products is websites so why do so many use bad processes and little money to develop a great online site. Read further to learn grow your online footprint.

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