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Healthcare Relationship Marketing
Appature's Surprisingly Simple Digest of the Week's Top Articles
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ePharma Marketing Top 10 Challenges

ePharma Marketing Top 10 Challenges | Healthcare Relationship Marketing | Scoop.it

[infographic]

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Top 10 healthcare leadership strategies

Top 10 healthcare leadership strategies | Healthcare Relationship Marketing | Scoop.it

Mediocre outcomes are no longer tolerable. That's the message that 11 executive leaders from hospitals and health systems, including Cleveland Clinic and Geisinger Health System, had for their peers. Read more...

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What potential do you see for gamification in healthcare?

What potential do you see for gamification in healthcare? | Healthcare Relationship Marketing | Scoop.it

This is a discussion interview with Alex Butler and John Pugh on gamification in the pharmaceutical industry. Read further..

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Appature Appoints Pharmaceutical Marketing Veteran Bob Harrell as VP of Marketing, Healthcare

Appature Appoints Pharmaceutical Marketing Veteran Bob Harrell as VP of Marketing, Healthcare | Healthcare Relationship Marketing | Scoop.it

Harrell is known in the industry for innovation and leadership in the convergence of life sciences marketing and digital technologies. Read further..

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Medical Innovation Needs Silicon Valley Speed, Stat

Medical Innovation Needs Silicon Valley Speed, Stat | Healthcare Relationship Marketing | Scoop.it

The U.S. medical discovery-to-patient process moves at a glacial pace and is in desperate need of an overhaul; lessons learned in Silicon Valley can be applied to eliminate bottlenecks...

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How Big Data can be a Game Changer in Medicine.

How Big Data can be a Game Changer in Medicine. | Healthcare Relationship Marketing | Scoop.it

Every single person in the world has a health story. As a doctor, my job is to help people edit the story that your health is telling and to treat your story as unique to make you healthier..

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What are your top tips for positioning medical device brands?

What are your top tips for positioning medical device brands? | Healthcare Relationship Marketing | Scoop.it

This is an article that offers advice on positioning medical device brands. Read more..

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How can gamification promote a healthier lifestyle?

How can gamification promote a healthier lifestyle? | Healthcare Relationship Marketing | Scoop.it

This article discusses the benefits of gamification in healthcare and highlights how networked integration is required for successful healthcare gamification..

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The end of DTC marketing

The end of DTC marketing | Healthcare Relationship Marketing | Scoop.it

Unless DTC marketers change the way they market their products to consumers DTC marketing is going to die a slow death and rightfully so...

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Infographic:Mobile Technology in Healthcare

Infographic:Mobile Technology in Healthcare | Healthcare Relationship Marketing | Scoop.it

The following infographic from healthcare solutions firm Healthx highlights the change that smartphones and tablets have had on the health industry. Results show that there will be 44 million m-health app downloads by the end of 2012, which will rise..

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Do drugs hold some lessons for health apps?

Do drugs hold some lessons for health apps? | Healthcare Relationship Marketing | Scoop.it

This is an article exploring how issues around drug compliance could manifest in the use of health apps and how pharma companies can learn from this. Read further..

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Engaging patients with health IT to improve healthcare system

Engaging patients with health IT to improve healthcare system | Healthcare Relationship Marketing | Scoop.it

This article is about patient and physician engagement, with regards to electronic access to health records in order to improve patient care. Read further..

 

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11 Great Ways to 'Get Personal' in Your Email Marketing

11 Great Ways to 'Get Personal' in Your Email Marketing | Healthcare Relationship Marketing | Scoop.it

Learn how to create personalized email marketing campaigns that improve your open and click-through rates. Read more..

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A patient and HCP wish list for online healthcare

A patient and HCP wish list for online healthcare | Healthcare Relationship Marketing | Scoop.it

There is a lot of opportunity to reduce costs and make medial care more responsive to patients needs while cutting practice costs but can we get there. Read further..

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6 Valuable Outcomes Cloud Technologies Offer Hospitals

6 Valuable Outcomes Cloud Technologies Offer Hospitals | Healthcare Relationship Marketing | Scoop.it

Cloud technology or cloud computing — colloquially known as the cloud — has received a lot of attention in the healthcare industry lately. Read further..

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Social media part of healthcare information collection

Social media part of healthcare information collection | Healthcare Relationship Marketing | Scoop.it

Consumers are using social media to collect information on health but it varies widely by condition. Read further..

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How can mobile developments improve health in emerging markets?

How can mobile developments improve health in emerging markets? | Healthcare Relationship Marketing | Scoop.it

This article is about mobile growth & how developments, such as apps, affect emerging markets...

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Why 'Big Data' Is a Big Deal

Why 'Big Data' Is a Big Deal | Healthcare Relationship Marketing | Scoop.it

In a world generating and storing tons of data every day, business owners need to learn how to harness it to get an edge. Read further...

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What do you think is the future of mHealth?

What do you think is the future of mHealth? | Healthcare Relationship Marketing | Scoop.it

This article is about the future of mobile health, speculating what the pharma and healthcare industries will be like regarding the new technology in 2112. Read more..

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Eprescriptions boost adherence data

Eprescriptions boost adherence data | Healthcare Relationship Marketing | Scoop.it

A new study by Surescripts, the nations largest eprescription network, suggests that saving patients the trouble of toting a prescription to a store increases the likelihood that they will get it filled and take their meds. Read further..

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Have you started planning your mobile pharma project?

Have you started planning your mobile pharma project? | Healthcare Relationship Marketing | Scoop.it

This article is about planning a successful mobile pharma project, looking specifically at creating apps and optimizing websites for mobiles. Read more..

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In what other ways can pharma and health marketers improve their digital strategies?

In what other ways can pharma and health marketers improve their digital strategies? | Healthcare Relationship Marketing | Scoop.it

This article is about the different ways of producing digital health content so as to reach a wide audience, looking from a people-first perspective. Read more..

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Pharma Marketing to Physicians [Infographic]

Pharma Marketing to Physicians [Infographic] | Healthcare Relationship Marketing | Scoop.it
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