The following infographic from healthcare solutions firm Healthx highlights the change that smartphones and tablets have had on the health industry. Results show that there will be 44 million m-health app downloads by the end of 2012, which will rise.. 
This is an article exploring how issues around drug compliance could manifest in the use of health apps and how pharma companies can learn from this. Read further.. 
It’s no secret that healthcare is going mobile. According to a recent survey of 250 mobile executives from around the world, 78% said they consider the healthcare vertical to have the most to gain.. 
With national attention on curbing readmissions, new research from Express Scripts suggests hospitals should focus on improving medication adherence. Researchers found that failure to take medication Read more... 
This is an article about brand value in the pharmaceutical industry. Read further.. 
Mobile health apps do offer patients advantages but require a lot of resources to get right so that patients use them effectively. Read further.. 
Digital health is not a magic answer but an important part of an integrated solution. Read more.. 
This is an article about the value of experience over knowledge as a device sales rep in the pharma industry. Read further.. 
This is an article about the definition of brand value in the pharmaceutical industry. Read more.. 
Serving the salesforce is a mantra and mindset that resonates through the best companies I’ve ever worked with and for. Read further.. 
Does your email get action--or get ignored? Here's how to craft a message that's relevant, timely, and easy-to-digest. Read further.. 
This is an interview with Gráinne Higgins, Global Vice President, Human Resources at Shire Pharmaceuticals Switzerland on successful talent management. Read further.. 
No two patients are alike, but drug-makers may not consider how different a single patient’s perspective can be when viewed over time. Read further.. |
This is an interview with Eric Topol, from The Scripps Research Institute, about the creative destruction of medicine and advances in healthcare technology. Read further.. 
This is an article about website optimisation for mobile devices. Read Further... 
Two major benefits of great segmentation Firstly, it forces us to look at the market as our customers do, breaking it down into the reality of what our customers face. Read more.. 
As marketing and technology converge, organizations that are set up for success will be those where the Chief Marketing Officer and Chief Information Officer work in close proximity to mitigate risk, manage data responsibly, and ensure effective... 
This new idea uses gaming as a vehicle to encourage people to adopt new habits or influence their behaviour. Companies are now using it to deliver their marketing messages and advertising to the wider public. 
This article provides the positives and negatives to the changing pharma market, and how this affects ROI calculations. Read further.. 
With so many people using the Internet for health information it's time for pharma organizations to get serous about digital marketing. Read further.. 
This article is about market access, and the process to create great brand value demonstrations. Read further.. 
InPharm.com is a leading portal for the pharmaceutical industry, providing industry professionals with pharma news, jobs, events, and service company listings. Read further.. 
This is an article about successful market access strategies in pharmaceuticals and the importance of having a market access strategy in place from early Phase II development. Read further.. 
This is an article about how to implement a successful brand value proposition through communication and brand value understanding. Read further.. |
![Pharma Marketing to Physicians [Infographic] | Healthcare Relationship Marketing | Scoop.it](http://img.scoop.it/7DDGspTFLVXa2ImIFgvQaDl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
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