healthcare mobile...
Follow
Find
120 views | +0 today
Rescooped by Ranjit Kovilinkal Ramakrishnan from New Customer - Passenger Experience
onto healthcare mobile apps
Scoop.it!

14 #Customer #Experience Trends for 2014 (The Year of Empathy)

14 #Customer #Experience Trends for 2014 (The Year of Empathy) | healthcare mobile apps | Scoop.it
It's time to identify key customer experience trends for next year. We did a pretty good job of identifying 13 CX trends for 2013 and many of those trends will continue on into 2014, so they remain...

Via Eric_Determined / Eric Silverstein
Ranjit Kovilinkal Ramakrishnan's insight:

Point No: 9 is interesting and what we are currently working on...myHealthValet app is currently under prototyping...

more...
Eric_Determined / Eric Silverstein's curator insight, December 31, 2013 4:42 PM

@TemkinGroup is focused on the Customer Experience, therefore it's fitting to close the year with their insights.


Share your thoughts on the 14 trends listed.


Best wishes to all of you for a safe, healthy and prosperous New Year!!!

Zento Mike Warren's curator insight, December 31, 2013 8:01 PM

Great thoughts for day 1 of 2014!

Ali Anani's curator insight, January 2, 5:12 AM

Trends continuity of customers' needs and wants

Your new post is loading...
Rescooped by Ranjit Kovilinkal Ramakrishnan from New Customer - Passenger Experience
Scoop.it!

The convergence of #Mobile and #Data - ask @Disney!

The convergence of #Mobile and #Data - ask @Disney! | healthcare mobile apps | Scoop.it
The latest Disney World gadget is a sign of what's to come in customer interaction.

Via Eric_Determined / Eric Silverstein
more...
Eric_Determined / Eric Silverstein's curator insight, April 13, 11:32 PM

#Wearables or not, the key is to enhance your #CustExp, and certainly removing any friction and offering ease of use looks like the right investment.


Would you agree?

Rescooped by Ranjit Kovilinkal Ramakrishnan from New Customer - Passenger Experience
Scoop.it!

Lessons in #CustExp @Uber

Lessons in #CustExp @Uber | healthcare mobile apps | Scoop.it
Customers aren’t willing to suffer through badly designed experiences anymore. Case in point: the cab industry. Since the public hackney coach service was launched in London in the 17th Century — all the way through to today — the experience has literally gone unchanged: 1) Riders hail cabs (coaches back then) on the side of ...

Via Eric_Determined / Eric Silverstein
more...
Eric_Determined / Eric Silverstein's curator insight, April 10, 12:33 AM

All traditional industries should rethink their ways. The key is to  invest in disruption at each customer experience pain-point:


1) Remove Friction Points


2) Deliver Transparency


3) Use Feedback as a Currency


4)Make Human Connections


Technology that was seen as Star Trek next gen one day — will pass those thinking this will never happen to them next 


Do you agree?

Michael Allenberg's curator insight, April 11, 8:11 AM

Designing Experiences involves designing end-to-end solutions, not just "shiny interactions."

Rescooped by Ranjit Kovilinkal Ramakrishnan from New Customer - Passenger Experience
Scoop.it!

10 Characteristics Of The Evolving #CMO

10 Characteristics Of The Evolving #CMO | healthcare mobile apps | Scoop.it
Discussions centered on the future of marketing often times end with mixed sentiment. The result concludes countless paths up the mountain and breadcrumbs are everywhere. In terms of prioritization, perhaps the path of least resistance can be chosen by first determining the end goal. But what is the end goal? [...]

Via Eric_Determined / Eric Silverstein
more...
Eric_Determined / Eric Silverstein's curator insight, April 6, 11:53 PM

Article @Forbes , which of the two marketing vision do you agree with most?


1) Christopher Kenton, SVP of the CMO Council sees the purpose of marketing in two specific expressions: Reducing shareholder risk while maximizing customer lifetime value. 


2) Joseph Alba, Distinguished Professor Chair, Department of Marketing at University of Florida states that the goal is, “To obtain a competitive advantage by meeting consumer wants and needs more effectively than competing firms.” 

Richard Shulman's curator insight, April 7, 4:07 PM

A real nice article about top marketing management. I suggest that when you read the 10 characteristics, you read all the odd numbered points first, then the even numbered points. Though the viewpoint is quite tech oriented, (SAP backing), it is quite valuable. Read and comment.

Rescooped by Ranjit Kovilinkal Ramakrishnan from New Customer - Passenger Experience
Scoop.it!

@Google, @Amazon, #Apple and @Microsoft Are Coming for Your #Customers!

@Google, @Amazon, #Apple and @Microsoft Are Coming for Your #Customers! | healthcare mobile apps | Scoop.it
Digital platforms such as Google, Amazon, Apple and Microsoft are fighting to redefine the nature of audience, and marketers should pay attention

Via Eric_Determined / Eric Silverstein
more...
Eric_Determined / Eric Silverstein's curator insight, March 21, 2:16 AM

In today's digital world, it's not if change is coming, it's how soon is it  coming ?


As the article states, you need to pay attention to these conglomerates who have a lot of capital to invest.


Are you ready to jump on the next digital wave?

Rescooped by Ranjit Kovilinkal Ramakrishnan from New Customer - Passenger Experience
Scoop.it!

#Customer #Experience is #1- just ask @IBM!

#Customer #Experience is #1- just ask @IBM! | healthcare mobile apps | Scoop.it
CIO Insights from Global C-Suite Study

Via Eric_Determined / Eric Silverstein
Ranjit Kovilinkal Ramakrishnan's insight:

SMAC (Social, Mobility, Analytics, Cloud) rules!!!

more...
Eric_Determined / Eric Silverstein's curator insight, March 17, 2:54 AM

This IBM study highlights the key trends, with a great #infographic title: 


The #CIO new boss: #Customers


Share your view on the results.



Jean-Marie Grange's curator insight, March 17, 9:48 AM

Every company has to know, understand and communicate with its customers...

Rescooped by Ranjit Kovilinkal Ramakrishnan from New Customer - Passenger Experience
Scoop.it!

If #Customer #Experience Drives #Loyalty, Why Have Loyalty Programs?

If #Customer #Experience Drives #Loyalty, Why Have Loyalty Programs? | healthcare mobile apps | Scoop.it
I was recently involved in a discussion about why companies are running they’re loyalty programs.  A few seasoned business leaders were commenting that the motivation

Via Eric_Determined / Eric Silverstein
more...
Eric_Determined / Eric Silverstein's curator insight, March 7, 2:26 AM

Loyalty programs have a role to play. Leverage them towards your weak spots, in order to drive the right ROI, and positively impact your growth and profitability!


Here are some tactical goals for loyalty programs:

1. getting deep customer purchase #data
2. personalized offers and engagement with customers
3. rewarding referral and #social #media activities to drive brand visibility


Share your thoughts on Loyalty programs?

Rescooped by Ranjit Kovilinkal Ramakrishnan from Entrepreneurship, Innovation
Scoop.it!

There's No Hope Anyone Will Be Able To Beat Android This Year

There's No Hope Anyone Will Be Able To Beat Android This Year | healthcare mobile apps | Scoop.it

 nesAndroid will remain the dominate smartphone platform in 2014.


Via Marylene Delbourg-Delphis
Ranjit Kovilinkal Ramakrishnan's insight:

Sweet news for Android users!

more...
No comment yet.
Rescooped by Ranjit Kovilinkal Ramakrishnan from Content Marketing
Scoop.it!

How to Effectively Incorporate Google+ Into Your Brand's Content Strategy - Business 2 Community

How to Effectively Incorporate Google+ Into Your Brand's Content Strategy - Business 2 Community | healthcare mobile apps | Scoop.it

How to Effectively Incorporate Google+ Into Your Brand's Content Strategy


Via Marilyn Moran
more...
Marilyn Moran's curator insight, February 28, 8:30 PM

How to Effectively Incorporate Google+ Into Your Brand's Content Strategy


Business 2 Community has shared some ways how and why to work Google+ into your content marketing strategy:


  1. Target your content towards different audiences using circles
  2. Multiple Google services are integrated, which can be advantageous
  3. Look like a pro: use hangouts to show the real people behind your brand
  4. Post timely and relevant content on Google+
  5. Promotions, contests and special offers
I would add try "simply engaging" — be sure to +1 updates and comment on a few posts everyday. 
How do you use Google+  for content strategy and content marketing?



Rescooped by Ranjit Kovilinkal Ramakrishnan from Electronic Health Information Exchange
Scoop.it!

Top 7 Benefits of Electronic Health Records (EHRs) in 2014

Top 7 Benefits of Electronic Health Records (EHRs) in 2014 | healthcare mobile apps | Scoop.it
Top 7 Benefits of Electronic Medical Records (EHRs) in 2014. Discover the top 7 benefits of EMR and EHRs in your clinic this year.

Via NY HealthScape
more...
No comment yet.
Rescooped by Ranjit Kovilinkal Ramakrishnan from New Customer - Passenger Experience
Scoop.it!

#UX - The strength of a #brand #loyalty begins with how your product makes people feel

#UX - The strength of a #brand #loyalty begins with how your product makes people feel | healthcare mobile apps | Scoop.it
Jay Samit, chairman of Realty Mogul: In the digital age, user experience is arguably the most important face of your brand.  Very few of your customers will ever meet the dedicated members of your team that engineered and created your product, but all will interact with your UX.  The strength of brand loyalty begins with how your product makes people feel...

Via Eric_Determined / Eric Silverstein
more...
Julian Poulter's curator insight, February 18, 8:58 AM

my comment

SmartMPM.com Marketing Measured.'s comment, February 18, 10:24 AM
Where did that image come from? I didn't see it on the article. I'd love to see a larger version of it.
Eric_Determined / Eric Silverstein's comment, February 18, 10:28 AM
Hi, the Source of image: helloerik.com/ux-is-not-ui
Rescooped by Ranjit Kovilinkal Ramakrishnan from New Customer - Passenger Experience
Scoop.it!

What is Inbound #Marketing?

A short crash course in the fundamentals and benefits of inbound marketing.

Via Eric_Determined / Eric Silverstein
Ranjit Kovilinkal Ramakrishnan's insight:

In-bound marketing basics

more...
Eric_Determined / Eric Silverstein's curator insight, February 7, 2:02 PM

This @Slideshare from @Hubspot provides a good overview on what inbound marketing is all about.


Separately, it's also a perfect example of a good campaign on their side to promote their services.


Share your thoughts on creative and engaging campaigns from other brands, or success stories from your company?

Carlos Polaino Jiménez's curator insight, February 9, 5:17 AM

Aún no he podido probar la herramienta. Pero la justificación del uso del marketing Inbound es impecable…

Rescooped by Ranjit Kovilinkal Ramakrishnan from New Customer - Passenger Experience
Scoop.it!

2014 Social Media & Mobile Marketing Trends - #Infographic

2014 Social Media & Mobile Marketing Trends  - #Infographic | healthcare mobile apps | Scoop.it
With Lenovo buying Motorola and a new generation of devices on the way, there's rumblings of change in the mobile marketplace. But none of the hardware and network juggling will stem the tide of mobile marketing. Marketing campaigns are focusing on apps and social media. But as the dollars continue to flow, are marketers who are following the money risky their creativity and niche opportunities? A new infographic highlights the trends. Topic: Customer Experience.

Via Eric_Determined / Eric Silverstein
more...
Eric_Determined / Eric Silverstein's curator insight, February 5, 1:39 AM

Even though these are based on U.S. data, there are several interesting #data points.


Share your thoughts on some of the trends?

Roland Alston's curator insight, February 5, 10:01 AM

Quick  read, tons of data, and great infograph on mobile marketing trends.

Yield Technology's curator insight, February 6, 12:11 PM

@yieldtech always like a good info graphic

Rescooped by Ranjit Kovilinkal Ramakrishnan from New Customer - Passenger Experience
Scoop.it!

Forget #B2B or #B2C, now it's #H2H!!!

Forget #B2B or #B2C, now it's #H2H!!! | healthcare mobile apps | Scoop.it
Human beings are innately complex yet strive for simplicity. Our challenge as humans is to find, understand and explain the complex in its most simplistic form. This means you, marketers. Find the commonality in our humanity, and speak the language we’ve all been waiting for.

Via Eric_Determined / Eric Silverstein
more...
Eric_Determined / Eric Silverstein's curator insight, January 31, 12:37 PM

It's true that traditional views of separating B2B  vs B2C are now blurred, you need to deliver personal and frictionless experiences whether you are the business or final consumer.


Are you ready to start using #H2H?

Rescooped by Ranjit Kovilinkal Ramakrishnan from New Customer - Passenger Experience
Scoop.it!

Why This is an Extraordinary Time to Lead #Marketing

Why This is an Extraordinary Time to Lead #Marketing | healthcare mobile apps | Scoop.it

This five-part informational series is designed for all those marketers around the world who are aspiring to lead a marketing function. The objective of this series is to share insights, experiences,…


Via Eric_Determined / Eric Silverstein
Ranjit Kovilinkal Ramakrishnan's insight:

These are interesting times!!!

more...
Eric_Determined / Eric Silverstein's curator insight, April 13, 12:59 PM

Andy highlights well the key changes taking place:


"Thanks to the evolution and adoption of online communications, businesses are fundamentally changing the ways in which they operate. The number of mechanisms for connecting, collaborating, sharing, and executing business has become richer and more powerful. Immediate access to information, conversation, and opinion has created new opportunity for organizations to create value. If organizations can embrace digitally oriented business models, they stand to gain far more than they lose. Online communications, especially in the form of social networks, are creating a means of interaction within and between businesses that can vastly improve productivity, performance, and organizational effectiveness. The biggest risk is not modernizing your business, particularly your increasingly strategic marketing function, as more agile and sharper organizations are leapfrogging competitors in the land grab for digitally savvy customers."


Embrace change, focus on your #CustExp, understand their journey and offer solutions at every touch point. 


Do you agree with the #CMO image and profile?

Rescooped by Ranjit Kovilinkal Ramakrishnan from New Customer - Passenger Experience
Scoop.it!

#IoT Ecosystem: The Value is Greater than the Sum of its “THINGS”

#IoT Ecosystem: The Value is Greater than the Sum of its “THINGS” | healthcare mobile apps | Scoop.it
The Internet of Things is more than just Glasses, smartphones and smartwatches. It’s more than just smart cars and cities and other “things” that are connected or understood by today’s usage …

Via Eric_Determined / Eric Silverstein
more...
Eric_Determined / Eric Silverstein's curator insight, April 9, 4:20 AM
@mattceni shares valuable data, check the ecosystem framework.

Do you agree with the market potential?

Rescooped by Ranjit Kovilinkal Ramakrishnan from New Customer - Passenger Experience
Scoop.it!

10 Characteristics Of The Evolving #CMO

10 Characteristics Of The Evolving #CMO | healthcare mobile apps | Scoop.it
Discussions centered on the future of marketing often times end with mixed sentiment. The result concludes countless paths up the mountain and breadcrumbs are everywhere. In terms of prioritization, perhaps the path of least resistance can be chosen by first determining the end goal. But what is the end goal? [...]

Via Eric_Determined / Eric Silverstein
more...
Eric_Determined / Eric Silverstein's curator insight, April 6, 11:53 PM

Article @Forbes , which of the two marketing vision do you agree with most?


1) Christopher Kenton, SVP of the CMO Council sees the purpose of marketing in two specific expressions: Reducing shareholder risk while maximizing customer lifetime value. 


2) Joseph Alba, Distinguished Professor Chair, Department of Marketing at University of Florida states that the goal is, “To obtain a competitive advantage by meeting consumer wants and needs more effectively than competing firms.” 

Richard Shulman's curator insight, April 7, 4:07 PM

A real nice article about top marketing management. I suggest that when you read the 10 characteristics, you read all the odd numbered points first, then the even numbered points. Though the viewpoint is quite tech oriented, (SAP backing), it is quite valuable. Read and comment.

Rescooped by Ranjit Kovilinkal Ramakrishnan from New Customer - Passenger Experience
Scoop.it!

@Google, @Amazon, #Apple and @Microsoft Are Coming for Your #Customers!

@Google, @Amazon, #Apple and @Microsoft Are Coming for Your #Customers! | healthcare mobile apps | Scoop.it
Digital platforms such as Google, Amazon, Apple and Microsoft are fighting to redefine the nature of audience, and marketers should pay attention

Via Eric_Determined / Eric Silverstein
more...
Eric_Determined / Eric Silverstein's curator insight, March 21, 2:16 AM

In today's digital world, it's not if change is coming, it's how soon is it  coming ?


As the article states, you need to pay attention to these conglomerates who have a lot of capital to invest.


Are you ready to jump on the next digital wave?

Rescooped by Ranjit Kovilinkal Ramakrishnan from New Customer - Passenger Experience
Scoop.it!

Welcome to Business-to-Everyone (B2E)

Welcome to Business-to-Everyone (B2E) | healthcare mobile apps | Scoop.it

H2Buyers of business products long relied solely on sales contacts for information about new products and services. But today, thanks to the rise of mobile and social...


Via Eric_Determined / Eric Silverstein
more...
Eric_Determined / Eric Silverstein's curator insight, March 14, 3:30 AM

Vala Afshar summarizes it well:


It’s now “B-to-Everyone”


"As enterprise buyers prioritize premium customer experiences through the lifetime of a product or service, sellers need to keep the customer top-of-mind. The barriers between the business and consumer no longer exist, and negative reviews of customer experiences can go viral very quickly. B2B and B2C buying models are merging as businesses lose control of the sales process. It’s no longer business-to-business or business-to-consumer; it’s business-to-everyone. Those businesses that understand the nature of today’s complicated customer relationships are creating longer-term and more lucrative relationships with customers. Ultimately, if a customer isn’t receiving a positive experience from your company, they’ll find someone else who can deliver it better."


Share your thoughts?

Rescooped by Ranjit Kovilinkal Ramakrishnan from Entrepreneurship, Innovation
Scoop.it!

There's No Hope Anyone Will Be Able To Beat Android This Year

There's No Hope Anyone Will Be Able To Beat Android This Year | healthcare mobile apps | Scoop.it
Android will remain the dominate smartphone platform in 2014.

Via Marylene Delbourg-Delphis
more...
Ranjit Kovilinkal Ramakrishnan's curator insight, March 4, 11:56 PM

Sweet news for Android users!

Rescooped by Ranjit Kovilinkal Ramakrishnan from New Customer - Passenger Experience
Scoop.it!

#Millennials: #Technology = #Social Connection

#Millennials: #Technology = #Social Connection | healthcare mobile apps | Scoop.it

Via Eric_Determined / Eric Silverstein
more...
Eric_Determined / Eric Silverstein's curator insight, March 3, 12:44 AM

"This generation’s digital tendencies means that marketers and brands need to step up their games in order to keep up and engage with them.


Millennials / Generation Y are 77 million strong in the U.S.—on par with Baby Boomers! —and make up 24 percent of the country’s population. And while many are still climbing the income ladder, this group’s size and age range highlights its long-term purchase power.

They are the first to come of age with cable TV, the Internet and cell phones, so technology is essentially baked into every Millennial’s DNA. In fact, when asked what makes their generation unique, Millennials ranked “Technology Use” first (24%), followed by “Music/Pop Culture” (11%) and “Liberal/Tolerant” (7%). In contrast, Boomers ranked “Work Ethic” as the most defining characteristic of their generation.

Given their fluency and comfort with technology, Millennials have more of a positive view of how technology is affecting their lives than any other generation. More than 74 percent feel that new technology makes their lives easier, and 54 percent feel new technology helps them be closer to their friends and family."


It's important to recognize the trends if your business expects to engage with them.



Rescooped by Ranjit Kovilinkal Ramakrishnan from New Customer - Passenger Experience
Scoop.it!

10 Key #CustExp #CRM trends @Forrester

10 Key #CustExp #CRM trends @Forrester | healthcare mobile apps | Scoop.it
I'm moving into covering the greater CRM space, yet still retaining a deep focus on customer service technologies. Now-retired analyst extraordinaire, William Band and I put together our top trends for CRM in 2014.

Via Eric_Determined / Eric Silverstein
more...
Eric_Determined / Eric Silverstein's curator insight, February 24, 12:30 AM

Top 10 trends shared by Forrester Research:


Trend 1: Companies Strive To Be Experience Driven.

Trend 2: Enterprises Will Embrace Tools That Create An Outside-In Perspective.

Trend 3: More Organizations Will Become Digital Disruptors

Trend 4: The Mobile Mind Shift Will Force CRM To Evolve Quickly

Trend 5: Big Data Will Turn Into Customer Insight. 

Trend 6: Social Will Connect At All Stages Of The Customer Life Cycle.  

Trend 7: Rapid Adoption Of CRM SaaS Solutions Will Continue.

Trend 8: More Companies Will Aspire To Become Agile Enterprises. 

Trend 9: Marketing Leaders Will Put Customer Insights To Use. 

Trend 10: Enterprise Will Support Employees To Embrace New Technologies.


Kate and William hit the key points that most organizations need to focus on. 


Which trend above do you see having the biggest impact for your organization and customers?


Share your thoughts on the trends listed.

Rescooped by Ranjit Kovilinkal Ramakrishnan from New Customer - Passenger Experience
Scoop.it!

5 #Tech #Trends - Good things ahead!

5 #Tech #Trends - Good things ahead! | healthcare mobile apps | Scoop.it
Every year brings plenty of hype around the promise of what new technical advancements and capabilities can bring to organizations trying to transform their businesses. There are also plenty of things that never quite live up to the promised hype. Let’s take a look at what to expect in 2014. Topic: Social Business.

Via Eric_Determined / Eric Silverstein
more...
Eric_Determined / Eric Silverstein's curator insight, February 22, 8:02 PM

#BYOD to BYOC and BYOA or the impact of #IoT, #Data, #Mobile


All elements that should lead to a better #customer #experience.


Share your thoughts.

Ángeles Mirón Martín's curator insight, February 23, 1:22 PM

What is coming this year in  #tech? 

Sue Walsh's curator insight, March 1, 5:29 PM

These trends are on the money !

Rescooped by Ranjit Kovilinkal Ramakrishnan from New Customer - Passenger Experience
Scoop.it!

Why all businesses need #Digital - 6 #IT Trends

Why all businesses need #Digital - 6 #IT Trends | healthcare mobile apps | Scoop.it
The definition of "digital business" is a lot broader than you may think. "It's not just about technology companies and start-ups anymore," said Michael J. Biltz, an executive at Accenture, a firm specializing in consulting, technology services and outsourcing. "Every company is a technology company at its core and in the process of converting to a digital business." Think of a company that's looking for new ways to weave social, mobile, analytics and cloud techn Topic: Customer Experience.

Via Eric_Determined / Eric Silverstein
Ranjit Kovilinkal Ramakrishnan's insight:

Every business is digital...

more...
Eric_Determined / Eric Silverstein's curator insight, February 12, 1:27 AM

@AccentureLabs raises key trends and questions 


While businesses differ in size and scope, they share common goals: "Connect with customers #CX and sell more product." 

 

"When you start talking about disruption, there is always the possibility that you will disrupt yourself" - Be ready for that!

 

It’s about using that technology to create fundamental changes in the way work is done. Accenture report identifies six IT trends as drivers of this digital power shift:

 

- Digital-Physical Blur


- From Workforce to Crowdsource


- Data supply chain


- Harnessing Hyperscale


- Software as a Core Competency


- Architecting Resilience


Michael Biltz @mjbilz provides key arguments.


What further disruption do you anticipate?


Do you agree that digital is a key requirement for any size companies?

Ángeles Mirón Martín's curator insight, February 12, 3:26 AM

Un mundo en constante transformación....

Rescooped by Ranjit Kovilinkal Ramakrishnan from M-learning, E-Learning, and Technical Communications
Scoop.it!

How a High School Teacher Is 'Gamifying' World News

How a High School Teacher Is 'Gamifying' World News | healthcare mobile apps | Scoop.it

How students can be taught toA high school teacher is on a mission to make world news and geopolitics relevant to his students through a Fantasy Football-inspired game.


Via Danielle M. Villegas
Ranjit Kovilinkal Ramakrishnan's insight:

How mobile native children can be taught...

more...
Danielle M. Villegas's curator insight, February 3, 10:12 AM

This is a pretty cool concept, and definitely creative thinking of how to gamify social studies and current events, but also a great way to get kids to use digital tools to learn. The teacher even tracks it all on a website. Now, if this could be made into a mobile app....(give it time! Give it time!)
--techcommgeekmom 

Sieg Holle's curator insight, March 5, 1:48 PM

We should use this format to electrify participation in the political process

Rescooped by Ranjit Kovilinkal Ramakrishnan from New Customer - Passenger Experience
Scoop.it!

#Content #Marketing - 27 Million pieces a day - how do you stand out?

#Content #Marketing - 27 Million pieces a day - how do you stand out? | healthcare mobile apps | Scoop.it
Are you caught up with the most recent online marketing changes, updates and theories? Wishpond’s James Scherer, in this four-part series, will examine the

Via Eric_Determined / Eric Silverstein
more...
Eric_Determined / Eric Silverstein's curator insight, February 4, 2:32 PM

James (@JDScherer) introduces a real challenge: "Content Schock."

As he points out, content marketing can work really well:

- It costs (per lead) 62% less than traditional marketing

- is the single most effective strategy for SEO

- delivers (per dollar) three times the business as marketing we did 5 years ago.

With 27,000,000 pieces of content created per day, how are you supposed to stand out?  

Also note, there is anticipation that the entire amount of available Web-based information will double every 9 to 24 months!?

James correctly states: "consumers of our content can’t handle the influx. Content shock is basically the period at which the ROI from our content becomes untenable because, and this is the main concern, every article you write has been already written or will be published 5 minutes before you write it."

The same #customer #experience fundamentals will apply, whether you are dealing with content marketing, overall services to clients, etc...

Share your thoughts on the recommendations provided?

Another book you may be interested in, how to tell your story in a noisy social world is Gary Vaynerchuk  (@Garyvee) Jab, Jab, Jab Right Hook.