Healthcare & Medical Digital Marketing
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Healthcare & Medical Digital Marketing
Digital marketing insights for healthcare and medical marketers
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Scooped by Damon Lightley (Genetic Digital)
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Apple’s glucose goof and more on HealthKit | mobihealthnews

Apple’s glucose goof and more on HealthKit | mobihealthnews | Healthcare & Medical Digital Marketing | Scoop.it
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What Health Care Can Learn From Amazon

What Health Care Can Learn From Amazon | Healthcare & Medical Digital Marketing | Scoop.it
A doctor rarely praises an electronic health-record system for being easy to use or improving care.
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6 Components of a Successful Digital Marketing Audit

6 Components of a Successful Digital Marketing Audit | Healthcare & Medical Digital Marketing | Scoop.it
As digital communication continues to explode more organizations are recognizing its importance within the marketing mix.
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Social Media Doesn’t Drive Sales… But That’s Not the Point

Social Media Doesn’t Drive Sales… But That’s Not the Point | Healthcare & Medical Digital Marketing | Scoop.it
The point is that social media is a teeny tiny reflection of what happens in day-to-day life. In Jonah Berger's Contagious, he makes the salient point that only 7% of word of mouth happens online
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Now Updated: The Periodic Table Of SEO Success Factors

Now Updated: The Periodic Table Of SEO Success Factors | Healthcare & Medical Digital Marketing | Scoop.it
Two years ago, we released ”The Periodic Table Of SEO Ranking Factors.” Now we’re back with an update.
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How to avoid misdiagnosis: The online 'doctor' even GPs swear by

How to avoid misdiagnosis: The online 'doctor' even GPs swear by | Healthcare & Medical Digital Marketing | Scoop.it
The Isabel Symptom checker allows doctors to input a variety of symptoms and in trials it included the correct diagnosis in its final list of suggestions 95 per cent of the time.
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3 Steps to Building Patient Personas for Content Marketing | Patricia Redsicker

3 Steps to Building Patient Personas for Content Marketing | Patricia Redsicker | Healthcare & Medical Digital Marketing | Scoop.it
Are you engaging the right patients on your healthcare blog or social media channels? Here are 3 steps to making sure that you are.
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The power of a first impression: infographic

The power of a first impression: infographic | Healthcare & Medical Digital Marketing | Scoop.it
More than one-third of the internet population now shops online, so there are a lot of potential customers out there for e-commerce retailers.
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Important Stats You Should Know from Mary Meeker's Internet Trends Report: Part I

Important Stats You Should Know from Mary Meeker's Internet Trends Report: Part I | Healthcare & Medical Digital Marketing | Scoop.it
Last week, Mary Meeker of Kleiner Perkins Caufield Byers presented her Internet Trends report for 2014 at the Code Conference in California. Since we're fans of tl;dr analyses & content curation, though, here are some of the most important points from the first half of the report.
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GPs turning to digital for information - PMLiVE

GPs turning to digital for information - PMLiVE | Healthcare & Medical Digital Marketing | Scoop.it

Shared by Genetic Digital

Damon Lightley (Genetic Digital)'s insight:

Interesting to read that GPs consider search engines the most useful source for info with social media the second least useful but ahead of pharma company and product websites.

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12 SEO Tips And Trends To Get Ready for Fall

12 SEO Tips And Trends To Get Ready for Fall | Healthcare & Medical Digital Marketing | Scoop.it
SEO tips and trends for the upcoming season. SEO is in constant refinement and those that stay on top of emerging trends will have a better chance at reaching their optimization goals.
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3 Signs That Social Media Might Not Be the Right Fit for Your Small Business | SBA.gov

3 Signs That Social Media Might Not Be the Right Fit for Your Small Business | SBA.gov | Healthcare & Medical Digital Marketing | Scoop.it
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How consumers search for health information online

How consumers search for health information online | Healthcare & Medical Digital Marketing | Scoop.it

There is a lot of data on the numbers of people who search for online health information but what seems to be missing is a clearer picture of how many websites people go to for health information a...


Via Olivier Delannoy
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Best Time To Send Email [INFOGRAPHIC] - Email Marketing Tips - Blog GetResponse

Best Time To Send Email [INFOGRAPHIC] - Email Marketing Tips - Blog GetResponse | Healthcare & Medical Digital Marketing | Scoop.it
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Why Health, Medical & Pharma Can No Longer Afford to Be Antisocial | Business 2 Community

Why Health, Medical & Pharma Can No Longer Afford to Be Antisocial | Business 2 Community | Healthcare & Medical Digital Marketing | Scoop.it
For a long time, Health, Medical and Pharma have shied away from Social Media. Social Media has evolved to be ubiquitous in the world of successful business.
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Why Health, Medical & Pharma Can No Longer Afford to Be Antisocial | Business 2 Community

Why Health, Medical & Pharma Can No Longer Afford to Be Antisocial | Business 2 Community | Healthcare & Medical Digital Marketing | Scoop.it
For a long time, Health, Medical and Pharma have shied away from Social Media. Social Media has evolved to be ubiquitous in the world of successful business.
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