A content marketing case study and an extraordinary success story involving a very difficult medical marketing challenge.
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Healthcare marketing is changing. These are the latest marketing articles and case studies
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Lawrence Porter
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Scooped by Lawrence Porter onto Healthcare Marketing Topics |
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A look at the ethical issues involved when healthcare organisations chose to conduct social media monitoring. It's an ethical minefield when it comes to patient privacy. Delete the scoop?
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The Internet offers more than WebMD searches to find out what that headache really means. But how should we - and doctors - navigate this tricky space? Delete the scoop?
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Discover how to identify topics that your practice should be blogging about. Delete the scoop?
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The demographic approach to buyer personas typically results in far too many personas, and information that is obvious or irrelevant for most marketers. Delete the scoop?
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A new study should make marketing departments everywhere rethink their strategies. Delete the scoop?
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There will be winners and losers in the health care revolution. Where is the strategic direction of your brand taking you? Delete the scoop?
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Effective healthcare marketing should start with great content. Delete the scoop?
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There are plenty of remarkable breakthroughs where social media supports the existing communication infrastructure of hospitals and medical institutions. Delete the scoop?
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According to the iHealthbeat article, data published by the American Academy of Family Physicians, as well as a recent KLAS research report, supports the growth in implementation of patient portals from 20% of family physicians using patient... Delete the scoop?
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It is important for physicians to use social media to gain new patients. Delete the scoop?
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It's potentially an industry-changing time for healthcare marketing. You just need to seize the opportunity. As consumer interest in pursuing healthier Delete the scoop?
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Toshiba America Medical Systems sells products to customers who, in turn, use the products to sell their services. Delete the scoop?
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Social media in highly-regulated industries is a hot topic – and healthcare is no exception. The healthcare industry encompasses a wide variety of special (Adults ages 35-54 represent one of the fastest growing demographics on most of the social... Delete the scoop?
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Person-Centered HealthCare: What Makes a Patient-Centered Provider Website? | HealthWorks Collective
I came across a provider website the other day that impressed me as being extremely patient-centered. I then took a look at several more provider websites and noticed a huge difference in the total "look" and appeal (or not). Delete the scoop?
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Learn to compile an integrated social media campaign as part of your healthcare marketing strategy. Delete the scoop?
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There will be winners and losers in the health care revolution. Where is the strategic direction of your brand taking you? Delete the scoop?
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If your goal is to deliver leads, don't make banners the core of your B2B marketing program. Delete the scoop?
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Social media in healthcare has been used to further patient outreach, dispense helpful medical advice and share their latest news. But few hospitals have developed a social media policy for healthcare that moves beyond the basics. Delete the scoop?
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A marketer's examination of new survey data about adults who follow a healthcare provider via social media.Marie Ennis-O'Connor's insight: The biggest followers of clinics and hospitals on social media are young adults, specifically those from ages... Delete the scoop?
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Technology could be the answer to making healthcare safer, more accurate, and more affordable (Big Data and the Future of Healthcare | How to social media http://t.co/Zu7zyVH0)... Delete the scoop?
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If you’re in the business of marketing a hospital or health network, what do you need to know about locality in digital marketing? Delete the scoop?
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While it is true that many people are not active on any social media platform, marketers have a responsibility to generate awareness for their organization’s products, services and career opportunities to the people who are active on social media. Delete the scoop?
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