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Medical practice increases revenue, conversions through content strategy

Medical practice increases revenue, conversions through content strategy | Healthcare Marketing Topics | Scoop.it
A content marketing case study and an extraordinary success story involving a very difficult medical marketing challenge.
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Healthcare Marketing Topics
Healthcare marketing is changing. These are the latest marketing articles and case studies
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Healthcare Marketing Matters: Can social media drive healthcare consumers to the hospital?

Healthcare Marketing Matters: Can social media drive healthcare consumers to the hospital? | Healthcare Marketing Topics | Scoop.it
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Online Healthcare Marketing Data | HealthWorks Collective

Online Healthcare Marketing Data | HealthWorks Collective | Healthcare Marketing Topics | Scoop.it
Building web sites and actively managing online marketing campaigns for our healthcare clients is one of our core specialties. One of my favorite features in Google Analytics is called prior period analysis.
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Is This The Year Of Big Data For Marketing? | Loyalty360.org

Is This The Year Of Big Data For Marketing? | Loyalty360.org | Healthcare Marketing Topics | Scoop.it
“In 2014, big data will finally be put to good use as marketers stop waiting for insights to reveal themselves and start finding actionable paths through the information. This effort will affect channels across the marketing ecosystem, further
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Challenges remain for mining healthcare big data to patient benefits

Challenges remain for mining healthcare big data to patient benefits | Healthcare Marketing Topics | Scoop.it
Healthcare big data could address many of the industry's problems, if we could only agree on its definition.
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5 ways to use health care data in content marketing | Articles | Main

5 ways to use health care data in content marketing | Articles | Main | Healthcare Marketing Topics | Scoop.it
If you want to connect to your patients, you've got to know who they are.
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Hospital Positioning: Integrating Your New Position Into Brand Communications

Hospital Positioning: Integrating Your New Position Into Brand Communications | Healthcare Marketing Topics | Scoop.it
Updating your brand communications is an important step in realizing your new healthcare brand positioning. Here are some tips to keep your brand identity solutions strategically and aesthetically appropriate.
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Hospital Positioning: Integrating Your New Position Into Brand Communications

Hospital Positioning: Integrating Your New Position Into Brand Communications | Healthcare Marketing Topics | Scoop.it
Updating your brand communications is an important step in realizing your new healthcare brand positioning. Here are some tips to keep your brand identity solutions strategically and aesthetically appropriate.
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Creating Effective Social Media And Marketing Strategies - Business 2 Community

Creating Effective Social Media And Marketing Strategies - Business 2 Community | Healthcare Marketing Topics | Scoop.it

Today, many business owners are obsessed with social media marketing. It’s the number one daily activity all over the world and the potential for marketers to grow their businesses is endless with these networks 

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Where Do Your Patients Live On The Web? Effective Targeting For Digital Campaigns

Where Do Your Patients Live On The Web? Effective Targeting For Digital Campaigns | Healthcare Marketing Topics | Scoop.it

Targeting is a key benefit of online marketing, but anyone who has worked in the online healthcare space knows that it’s easier said than done. A digital tactic that effectively engages one population may work dismally with another. 

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5 Ways to Find Keywords That Deliver Superior Web Marketing Results

5 Ways to Find Keywords That Deliver Superior Web Marketing Results | Healthcare Marketing Topics | Scoop.it
The best content is both likely to rank highly in the search engines, and to motivate your visitors to become new customers for your business. Learn 5 unique ways to find new keywords that can help you find and secure new customers.
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How Healthcare Organizations Can Turn Big Data Into Smart Data

How Healthcare Organizations Can Turn Big Data Into Smart Data | Healthcare Marketing Topics | Scoop.it
Healthcare Informatics Magazine | Health IT | Information Technology,Health care information technology & IT strategy news for CIOs, CMIOs & clinical informaticists. Learn about EMR EHR, ARRA HITECH, wireless technologies & meaningful use policy.
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Regulatory Oversight Significantly Impacting Spending at Benchmarked Healthcare Companies

Regulatory Oversight Significantly Impacting Spending at Benchmarked Healthcare Companies | Healthcare Marketing Topics | Scoop.it
Digital Journal is a digital media news network with thousands of Digital Journalists in 200 countries around the world. Join us!
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5 Ways to Use Health Care Data in Content Marketing

5 Ways to Use Health Care Data in Content Marketing | Healthcare Marketing Topics | Scoop.it

Hospitals and insurers have data at their fingertips and are positioned to develop content that can offer important insights for their patients and customers.   When seeing increased ER visits for conditions like frostbite (or, in a different season, heat stroke), a hospital could develop and distribute content about prevention.

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Hospital PR and Social Media | HealthWorks Collective

Hospital PR and Social Media | HealthWorks Collective | Healthcare Marketing Topics | Scoop.it
It is generally accepted that journalists prefer hospital PR folks to contact them on Twitter, rather than by phone or email, forcing them to make their pitch, sell the story and save time. But how true is this? And to what extent has social media transformed the way healthcare media relations do their job?
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Report Summary: Pharma Social Media Listening: Benchmarking Innovative Practices in the Healthcare Industry: Benchmarking Report

Report Summary: Pharma Social Media Listening: Benchmarking Innovative Practices in the Healthcare Industry: Benchmarking Report | Healthcare Marketing Topics | Scoop.it
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What is a Healthcare Content Marketing Strategy? (And Why Do You Need One?)

What is a Healthcare Content Marketing Strategy? (And Why Do You Need One?) | Healthcare Marketing Topics | Scoop.it
A well developed healthcare content marketing strategy can take your inbound marketing results from good to great.
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C. Todd Livengood's curator insight, February 19, 9:08 AM

"Producing content for the sake of producing content probably won’t get you too far with prospective patients."

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How the Healthcare Industry is Using Social Media

How the Healthcare Industry is Using Social Media | Healthcare Marketing Topics | Scoop.it

Modern consumers are increasingly tech savvy and interested in their personal health and the health of loved ones. As a result, people are searching for information about and interacting with the healthcare industry online like never before. Social media provides an economical and effective means for the healthcare industry to reach out to consumers. Today on Podium, we examine some facts about the relationship between healthcare and social media.

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7 tips to create a social media content calendar | Articles | Main

7 tips to create a social media content calendar | Articles | Main | Healthcare Marketing Topics | Scoop.it
For a vibrant online community, think visually, develop recurring features and continuously measure. Fans will start engaging in no time.
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Hospital Marketing Analytics | Defining Lagging Indicators

Hospital Marketing Analytics | Defining Lagging Indicators | Healthcare Marketing Topics | Scoop.it
Lagging indicators are metrics that healthcare marketers can use to track and report campaign results, including goal-driven metrics and conversions.
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Data Informed's Map of University Programs in Big Data Analytics

Data Informed's Map of University Programs in Big Data Analytics | Healthcare Marketing Topics | Scoop.it
To achieve the benefits of big data analytics, you need people with the skills who can do the work. Increasing demand for analytics and data science skills
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Healthcare Blogging Tips | HealthWorks Collective

Healthcare Blogging Tips | HealthWorks Collective | Healthcare Marketing Topics | Scoop.it
Here are a few strategies for successful medical blogging that engage your audience and encourage natural links back to your site, ultimately improving your search rankings in Google.
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Build Long Term, Value-Based Relationships With Customers, Prospects

Build Long Term, Value-Based Relationships With Customers, Prospects | Healthcare Marketing Topics | Scoop.it

As the healthcare product marketing space becomes increasingly crowded with new entrants, it’s more important than ever for conscientious marketers to remember the fundamental importance of creating a lasting relationship with key audiences.

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B2B Social Media: To Connect or Not to Connect - Business 2 Community

B2B Social Media: To Connect or Not to Connect - Business 2 Community | Healthcare Marketing Topics | Scoop.it

Many business people are faced with a decision whether to accept various connection requests from social media platforms like LinkedIn, Twitter and Facebook.  The answer depends upon your strategy and criteria (which you established before you started using social media for business?) for making connections.

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Healthcare Marketing Matters: Is healthcare ready for native advertising?

Healthcare Marketing Matters: Is healthcare ready for native advertising? | Healthcare Marketing Topics | Scoop.it
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Healthcare Marketing Insights - SMB Internet Marketing Survey 2013

Healthcare Marketing Insights - SMB Internet Marketing Survey 2013 | Healthcare Marketing Topics | Scoop.it
Welcome to the Healthcare & Medical Industry Results of the SMB Internet Marketing Survey 2013. We've taken a look at the healthcare & medical industry.
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