Healthcare Marketing
151 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by Hans Wernke
Scoop.it!

Exclusive: Two Apple medical trials shed light on how HealthKit will work

Exclusive: Two Apple medical trials shed light on how HealthKit will work | Healthcare Marketing | Scoop.it
SAN FRANCISCO (Reuters) - Two prominent U.S. hospitals are preparing to launch trials with diabetics and chronic disease patients using Apple Inc's HealthKit, offering a glimpse of how the
more...
No comment yet.
Rescooped by Hans Wernke from Digital Health
Scoop.it!

Apple's iWatch & iPhone 6 event from physician perspective

Apple's iWatch & iPhone 6 event from physician perspective | Healthcare Marketing | Scoop.it
Apple's iPhone 6 and iWatch event could have a significant impact on health tracking depending on the integration of the iWatch with Apple's Health app.

Via Alex Butler
more...
Rescooped by Hans Wernke from Digital marketing pharma
Scoop.it!

Seeing Is Believing: Infographics Revolutionizing The Patient Experience

Seeing Is Believing: Infographics Revolutionizing The Patient Experience | Healthcare Marketing | Scoop.it

By: Nicole Fisher and Ben Heubl Infographics and visualizations are hugely popular in all cultures, and there is unlimited opportunity to use them in a complex field like health care.


Via Olivier Delannoy
more...
Deirdre Bonnycastle's curator insight, August 27, 2014 2:30 PM

What a great tool for patient health advocacy

kenza's curator insight, August 27, 2014 4:16 PM

A picture is worth a thousand words .....:)

ChemaCepeda's curator insight, August 30, 2014 4:32 AM

La infografía, un excelente aliado a la hora de hacer educación para la salud 

Scooped by Hans Wernke
Scoop.it!

The Coming Human Body On A Chip That Will Change How We Make Drugs

The Coming Human Body On A Chip That Will Change How We Make Drugs | Healthcare Marketing | Scoop.it
No more animal testing and no more guesswork about whether drugs that work on animals might also work on humans. Scientists are making an entire...
more...
No comment yet.
Rescooped by Hans Wernke from Pharma: Trends and Uses Of Mobile Apps and Digital Marketing
Scoop.it!

There's Now An 'Instagram For Doctors'

There's Now An 'Instagram For Doctors' | Healthcare Marketing | Scoop.it
Now they can actually visualize different diseases and abnormalities.

Via Julie O'Donnell, eMedToday
more...
No comment yet.
Rescooped by Hans Wernke from Hospitals: Trends in Branding and Marketing
Scoop.it!

Verizon rolls out telemedicine tool for non-emergencies, Virtual Visits

Verizon rolls out telemedicine tool for non-emergencies, Virtual Visits | Healthcare Marketing | Scoop.it
In an effort to cut healthcare costs from after-hours emergency room visits for non-emergencies, companies in the telemedicine space have been rolling out alternatives. The latest comes from Verizonthis week. Its Virtual Visits platform is designed to be used when people feel like they’re coming down with a cold or the flu or some other acute condition.

Here’s how it works: Users log on from  smartphone or tablet and see what their co-pay is. They fill out a brief questionnaire. On the other side, doctors enter a user name and password and authentication code when they log in to see patients. Where states allow it, doctors can transmit prescription orders to the patient’s pharmacy. The data exchanged by each side of the conversation is encrypted. Aside from filling out the documents, the conversations last about 20 minutes, according to Leigh Ann Ruggles, director for strategy and business development at Verizon Mobile Health Solutions.

In a phone interview with MedCity News, Ruggles said the company sees three different markets where Virtual Visits could add value. Health plans, self-insured employers — it could reduce workflow interruptions and absent employees since they can log on to the service 24/7.  Health systems are another potential market because they could present it as an alternative to clinics at national drug store chains. Ruggles points out that having this service would allow the health systems’ physicians to concentrate on other, more serious cases.

The early adopters have been self-insured employers — the market it was initially designed to help. But Ruggles said health systems have shown interest as well, although she declined to name any customers.

Advertisement

Virtual Visits data can be integrated with patient’s primary care physician records. The mobility built into the platform means people will be more likely to use it and it adds more flexibility to physician-patient interactions.

It will be interesting to see what the co-pay is. It seems like young and middle-aged professionals who work long hours would be the most common users. I think a critical audience could be parents of young children who might prefer not to make a late night emergency room visit, but that would require pediatricians in the provider network Verizon uses.

Although I would have thought loyalty to a physician would make people less inclined to request a late night appointment from a physician they never met before, the company is betting, as others have, that convenience trumps familiarity.

Some of the companies that compete in the primary care, non-emergency telemedicine space include Teladoc and American Well,  One Medical, and Sherpaa Health.


Read more: http://medcitynews.com/2014/06/verizon-rolls-non-emergency-care-telemedicine-tool-virual-visits/#ixzz35g0gLRts


Via Philippe Marchal, dbtmobile, eMedToday
more...
No comment yet.
Rescooped by Hans Wernke from Digital marketing pharma
Scoop.it!

Pfizer: How Facebook can ‘unblind’ a clinical trial

Pfizer: How Facebook can ‘unblind’ a clinical trial | Healthcare Marketing | Scoop.it

Clinical trial patients who share their experiences on social media may “unblind” clinical trials, Pfizer’s head of Clinical Innovation for Worldwide R&D has said.


Via Olivier Delannoy
more...
Laurent FLOURET's curator insight, June 12, 2014 11:10 AM

Oups: "The genie cannot be put back in the bottle"

Scooped by Hans Wernke
Scoop.it!

Can the Nervous System Be Hacked?

Can the Nervous System Be Hacked? | Healthcare Marketing | Scoop.it
Welcome to the brave new world of bioelectronics: implants that can communicate directly with the nervous system in order to try to fight everything from cancer to the common cold.
more...
No comment yet.
Rescooped by Hans Wernke from Health, Digital Health, mHealth, Digital Pharma, hcsm latest trends and news (in English)
Scoop.it!

Engineer invents a way to beam power to medical chips deep inside the body

Engineer invents a way to beam power to medical chips deep inside the body | Healthcare Marketing | Scoop.it
Researchers have invented a way to wirelessly beam power to programmable devices deep inside the body. These medical chips could be as small as a grain of rice. They would sit alongside nerves, muscles and other tissues. The chips could be programmed for a wide variety of medical tasks. The wireless power recharging would enable them to be implanted once and repowered as need be. This is a platform technology to enable a new therapeutic category -- 'electroceutical' devices.

Via Celine Sportisse
more...
No comment yet.
Rescooped by Hans Wernke from Pharma
Scoop.it!

Samsung the pharmaceutical company, and the coming changes in rheumatoid and psoriatic arthritis

Samsung the pharmaceutical company, and the coming changes in rheumatoid and psoriatic arthritis | Healthcare Marketing | Scoop.it

In 2016, Samsung will be the first consumer technology company to enter the pharmaceutical marketplace with a biosimilar version of Amgen's moderate to severe rheumatoid arthritis and psoriatic arthritis treatment, Enbrel.

 

If this thought doesn’t focus legacy pharmaceutical companies into throwing everything they have into reforming themselves as social business, nothing will. The survival of even the largest companies is far from certain when giants such as Samsung have set their sights upon entering the industry.

 

Samsung doesn’t think like a pharmaceutical company.

 

Pharmaceutical companies better start thinking like Samsung.


Via Andrew Spong
more...
No comment yet.
Scooped by Hans Wernke
Scoop.it!

How One Game Studio Is Fighting Alzheimer's Disease With Spaceships And Sci-fi

How One Game Studio Is Fighting Alzheimer's Disease With Spaceships And Sci-fi | Healthcare Marketing | Scoop.it
Gaz Bushell, a designer at game developer Fayju and biochemist Dr. Jody Mason talk about creating an absorbing, sci-fi game out of a very serious...
Hans Wernke's insight:

Very nice job on a game for the exploration of the amyloid cascade hypothesis

more...
No comment yet.
Rescooped by Hans Wernke from Patient
Scoop.it!

A wearable epilepsy sensor that predicts seizures

A wearable epilepsy sensor that predicts seizures | Healthcare Marketing | Scoop.it

This wearable design concept helps people living with epilepsy manage symptoms, predict potential seizures and alert passers-by or loved ones when having an episode.


Via Andrew Spong
more...
Joel Roberts's curator insight, March 1, 2015 11:58 PM

This article talks about a new sensor which will help people with epilepsy.  This sensor is meant to be able to tell when the person is going to have a seizure.  The person will be able to sync their sensor to an app on their iPhone.  I believe this is a great advancement in technology which will help students with epilepsy because they will feel more comfortable in the classroom since they have a sensor that can predict their next seizure.  Also, this device and app will be able to notify caregivers and school assistants when the student needs attention or in need of their medication to help with their epilepsy.  This new device could be the next great improvement in technology which helps control epilepsy and comforts the students who have epilepsy.  After reading this article, I think many people with epilepsy should get this device to help themselves and their caregivers to give them the best care possible.

Katie Waters's curator insight, March 19, 2015 10:00 PM

The Dialog Device is a new wearable sensor that can help monitor patients’ vital signs and keep track of the conditions prior, during, and post seizure.  I think this concept is interesting because this product takes note of every aspect of the episode, not just one such as after or during.  The sensor is attached to your skin and keeps tabs on hydration, temperature, and heart rate.  It also needs to know other things which I think is important to take into consideration too such as climate conditions, the medication the wearer has taken, and their mood through the sensor’s touchscreen could all increase in the chances of a seizure.  When a seizure is about to happen, one is supposed to press on the sensor to alert a caregiver or doctor for some type of assistance.  After the episode, it will provide information about the seizure like the length of the time it took and etc.  I think this is a useful device that can help lots of people with quick alerts and qualities about their seizures hopefully to prevent them in the future.

sarah mecadon's curator insight, October 28, 2015 4:58 PM

A watch like device has been created of people with epilepsy. It recognizes symptoms of seizures and alerts loved ones that a seizure may be occurring. Information and alerts can be tracked using a cell phone.


Dialog wearable epilepsy aid by Artefact predicts seizures. (2014, March 14). Retrieved October 28, 2015. 
Rescooped by Hans Wernke from Pharma & Medical Devices
Scoop.it!

Stop Googling your health questions. Use these sites instead.

Stop Googling your health questions. Use these sites instead. | Healthcare Marketing | Scoop.it
If you're going to self-diagnose on the Web, there are better resources than Dr. Google and WebMD.

Via Richard Meyer
more...
No comment yet.
Rescooped by Hans Wernke from Digital Health
Scoop.it!

Watch the first Oculus Rift operation meant to change the way surgeons are taught

Watch the first Oculus Rift operation meant to change the way surgeons are taught | Healthcare Marketing | Scoop.it

Last month, a mix of scientists, videographers and surgeons made history, capturing an entire surgery in first-person 3D and then turning it into an Oculus Rift experience.

 

The end result is, the team hopes, a new way to train medical students and surgeons. The next step, according to the MOVEO Foundation, which funded the project, is to create the first "live surgery" operation that will be filmed and broadcast on a virtual reality helmet simultaneously.


Via Alex Butler
more...
ChemaCepeda's curator insight, September 4, 2014 5:59 AM

Tecnologías que van a redefinir por completo la experiencia de aprendizaje práctico en salud

Murray McKercher's curator insight, September 4, 2014 10:57 AM

Very cool and useful stuff....

Rescooped by Hans Wernke from Pharma: Trends and Uses Of Mobile Apps and Digital Marketing
Scoop.it!

Healthcare’s digital future | McKinsey & Company

Healthcare’s digital future | McKinsey & Company | Healthcare Marketing | Scoop.it
Insights from our international survey can help healthcare organizations plan their next moves in the journey toward full digitization. A McKinsey & Company article.

Via Richard Meyer, Art Jones, eMedToday
more...
Art Jones's curator insight, July 7, 2014 7:59 PM

#TheFutureofHealthcare

Bettina Gifford's curator insight, July 12, 2014 6:25 PM

The healthcare digital revolution is happening..

Rescooped by Hans Wernke from Hospitals: Trends in Branding and Marketing
Scoop.it!

When the “Digital Physician” is Just the…Physician

When the “Digital Physician” is Just the…Physician | Healthcare Marketing | Scoop.it

Via COUCH Medcomms, eMedToday
more...
Alexandre Gultzgoff's curator insight, June 30, 2014 11:52 AM

again US insights, but at least some good points which may deserve our thoughts

Scooped by Hans Wernke
Scoop.it!

Virtual Reality For Vets With PTSD Recreates The Smells, Sounds, And Feelings Of An IED

Virtual Reality For Vets With PTSD Recreates The Smells, Sounds, And Feelings Of An IED | Healthcare Marketing | Scoop.it
The Bravemind system puts veterans back through their traumatic experiences, but with help to guide them through it.
more...
No comment yet.
Rescooped by Hans Wernke from Health, Digital Health, mHealth, Digital Pharma, hcsm latest trends and news (in English)
Scoop.it!

What Apple’s Healthkit and Health app mean for physicians

What Apple’s Healthkit and Health app mean for physicians | Healthcare Marketing | Scoop.it
Getting consumers excited about health care data, and getting vendors excited about sharing data with each other via the patient, has got to be a good thing.

Via Giuseppe Fattori, Celine Sportisse
more...
No comment yet.
Rescooped by Hans Wernke from Digital marketing pharma
Scoop.it!

The seven habits of highly effective digital enterprises | McKinsey & Company

The seven habits of highly effective digital enterprises | McKinsey & Company | Healthcare Marketing | Scoop.it
To stay competitive, companies must stop experimenting with digital and commit to transforming themselves into full digital businesses. Here are seven habits that successful digital enterprises share. A McKinsey & Company article.

Via Olivier Delannoy
more...
No comment yet.
Rescooped by Hans Wernke from mHealth- Advances, Knowledge and Patient Engagement
Scoop.it!

Samsung is becoming a drug firm, and the drug firms should watch out

Samsung is becoming a drug firm, and the drug firms should watch out | Healthcare Marketing | Scoop.it
Electronics giant Samsung recently announced a foray into big pharma. The South Korean company is set to invest over $2 billion into biopharmaceuticals—drugs developed from biological sources (e.g.

Via eMedToday
more...
Laurent FLOURET's curator insight, May 19, 2014 5:47 AM

It is happening!!! It is beyond just doing eHealth business...

Dominique Blanchard's curator insight, May 20, 2014 9:40 AM

Les géants de l'électronique ont révolutionné de nombreux secteurs de l'industrie (photo, musique, commerce). Il ne fait aucun doute que les technologies actuelles représentent des opportunités notamment dans le management des maladies chroniques. Mais quel sera le tempo de ces changements? Quels modèles vont émerger? Le leader de demain existe-t-il déjà? Excitantes perspectives.

Scooped by Hans Wernke
Scoop.it!

Google Glass given to all medical students at UC Irvine - Tech2

Google Glass given to all medical students at UC Irvine - Tech2 | Healthcare Marketing | Scoop.it
University of California Irvine School of Medicine has announced to issue Google Glass for all its students
more...
No comment yet.
Rescooped by Hans Wernke from Health, Digital Health, mHealth, Digital Pharma, hcsm latest trends and news (in English)
Scoop.it!

Using an iPhone and augmented reality to teach medical students

Using an iPhone and augmented reality to teach medical students | Healthcare Marketing | Scoop.it
Teaching medical students in a dynamic way by using augmented reality and an iPhone.

Via Celine Sportisse
Hans Wernke's insight:

As we have experienced at Inhance, there is a huge need for interactive content in the medical schools. This is a good example of a simple yet very effective solution

more...
No comment yet.
Rescooped by Hans Wernke from Digital marketing pharma
Scoop.it!

PatientsLikeMe signs five-year data access deal with Genentech

PatientsLikeMe signs five-year data access deal with Genentech | Healthcare Marketing | Scoop.it
Boston-based PatientsLikeMe, a hub for crowd-sourced patient data and an open research platform, has announced its most wide-reaching pharma partnership yet, a five-year agreement to share data with Genentech, a division of Roche.

Via Olivier Delannoy
more...
Laurent FLOURET's curator insight, April 15, 2014 1:49 PM

Genentech will have access to to PatientsLikeMe’s network “to enable cross-sectional research and broader discovery of patient insights,” according to the press release.