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Rescooped by Javier Hernández from 2- HEALTHCARE SOCIAL MEDIA by PHARMAGEEK
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Launch of healthcare social media guidelines

Launch of healthcare social media guidelines | Healthcare Management & Health Systems | Scoop.it

A cross-collaborative team of the Australian Self-Medication Industry (ASMI) and the Weber Shandwick Healthcare and Digital practices, has led to the development and launch of the first non-prescription medicines industry guidelines for social media use.

Those of us who work in the healthcare industry will be all too familiar with the challenge that social media presents. There is no doubt that we have well and truly entered the digital era, but while most have embraced it, the healthcare industry has traditionally been quite hesitant.

One of the main concerns with social media integrating into the healthcare industry is the complexity of regulations surrounding health communication. There are codes that determine the way in which therapeutic goods are marketed and promoted, and responsibilities of both healthcare professionals and healthcare companies that need to be considered.

The opportunity and need for healthcare organisations to actively engage in social media has become more apparent. Patients and health professionals are participating in online media at an increasing rate, making the availability of credible content from health organisations more vital than ever.

Social media has changed communications and it is critical that the healthcare sector is responsive to this change. The demand for information is high, with almost 80 per cent of people searching for health information online, and patients sharing experiences and asking questions more than ever before.

The healthcare industry needs to drive comprehensive health education and audience engagement in an online arena. Marketers need to feel confident and secure in providing the right information to audiences.

So how could the healthcare industry enter this digital space and make a meaningful contribution to social media in health?

A solution was recently offered at the annual Australian Self Medication Industry (ASMI) conference held in Sydney in November.

Weber Shandwick, helped ASMI launch a new set of industry guidelines to assist non-prescription healthcare marketers to continue to engage with online audiences in a compliant and responsible manner.

ASMI recognised that with the growing presence of social media in Australia, it was important to prepare healthcare organisations to engage with consumers in this new space. Weber Shandwick provided its expertise in healthcare and digital media to create a set of practical guidelines based on real-world experience of working across both disciplines.

The new guidelines essentially represent the evolution of the Australian consumer healthcare industry, recognising the increasing importance of responsible behaviour and sharing of information in the social media and digital content era.

The industry needs an agreed framework to help build confidence in connecting brands and information with social media audiences. Having these guidelines will hopefully give healthcare organisations, and their agencies, a platform to openly discuss social media and content strategies in the healthcare space.

Gareth Finch is Vice President – Head of Healthcare at Weber Shandwick Australia.

 


Via Plus91, Giuseppe Fattori, Lionel Reichardt / le Pharmageek
Javier Hernández's insight:

La actualización en el manejo de redes sociales, es una necesidad básica para las organizaciones de salud en nuestros días. 

 

La Australian Self-Medication Industry (ASMI) y Weber Shandwick Healthcare and Digital practices, han desarrollado esta guía para que las instituciones de salud puedan darse una idea de la necesidad de tener una buena administración de sus redes sociales.

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DOF - Diario Oficial de la Federación

DOF - Diario Oficial de la Federación | Healthcare Management & Health Systems | Scoop.it
Javier Hernández's insight:

México - Programa Sectorial de Salud 2013 - 2018 

 

Principales Objetivos: 

1. Consolidar las acciones de protección, promoción de la salud y prevención de enfermedades

2. Asegurar el acceso efectivo a servicios de salud con calidad

3. Reducir los riesgos que afectan la salud de la población en cualquier actividad de su vida

4. Cerrar las brechas existentes en salud entre diferentes grupos sociales y regiones del país

5. Asegurar la generación y el uso efectivo de los recursos en salud

6. Avanzar en la construcción de un Sistema Nacional de Salud Universal bajo la rectoría de la Secretaría de Salud


Veremos en unos años, cuanto se puede cumplir... 

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What a hospital room looks like when it's designed around the patient,

What a hospital room looks like when it's designed around the patient, | Healthcare Management & Health Systems | Scoop.it
Javier Hernández's insight:

El Cuarto de Hospital del Futuro... muy interesante, solo me preocupan 1) el costo de mantenimiento, 2) si hay un familiar donde puede estar? (algo típico en México) y 3) si el paciente pagaría por todas estas amenidades?, sin embargo es interesante la integración de la visión del paciente, quien al final es quien más tiempo pasará en la habitación.

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Britain’s Patient-Safety Crisis Holds Lessons for All

Britain’s Patient-Safety Crisis Holds Lessons for All | Healthcare Management & Health Systems | Scoop.it
The breakdown at Stafford Hospital was a leadership failure.
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epatient_2015_infographic_single.jpg (840x1237 pixels)

epatient_2015_infographic_single.jpg (840x1237 pixels) | Healthcare Management & Health Systems | Scoop.it
Javier Hernández's insight:

Algunas tendencias que están cambiando la salud

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Rescooped by Javier Hernández from Healthcare Apps & News Repository
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Johns Hopkins launches mHealth Evidence reference site

Johns Hopkins launches mHealth Evidence reference site | Healthcare Management & Health Systems | Scoop.it

As mobile health advocates clamor for scientific proof to support their emerging field, Johns Hopkins University has introduced mHealth Evidence, an online reference tool designed to help researchers quickly locate literature demonstrating the feasibility, usability and efficacy of mobile technologies in healthcare.


Via ehealthgr
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11 Influential Digital Health Entrepreneurs of 2013 Infographic

11 Influential Digital Health Entrepreneurs of 2013 Infographic | Healthcare Management & Health Systems | Scoop.it
Infographic created by Health Science Degrees illustrates 11 influential digital health entrepreneurs from five innovative startups transforming healthcare.
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Governance Challenges in Global Health — NEJM

Governance Challenges in Global Health — NEJM | Healthcare Management & Health Systems | Scoop.it
Review Article from The New England Journal of Medicine — Governance Challenges in Global Health
Javier Hernández's insight:

Excelente artículo de revisión del Dr. Julio Frenk y la Dra. Suerie Moon, para los que estamos interesados en los Sistemas de Salud a nivel Global. 

 

La Gobernanza en los Sistemas de Salud, no es un tema que solo incluye a unos cuantos, sino como lo proponen los autores es necesario que esta se de en un contexto global o como lo dicen ellos en un "Sistema de Salud Global". 

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Glimpsing the Future of E-Health Care From a Rio Favela

Glimpsing the Future of E-Health Care From a Rio Favela | Healthcare Management & Health Systems | Scoop.it
Merging mobile tech with medical training shows how health can be improved in one of the poorest areas of Rio de Janeiro
Javier Hernández's insight:

Una buena idea para reducir costos de salud y aumentar la prevención de enfermedades.

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How to Tell a Story with Data

How to Tell a Story with Data | Healthcare Management & Health Systems | Scoop.it
Five rules for doing it right.
Javier Hernández's insight:

Tips para mejorar nuestras presentaciones

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10 Revolutionary Medical Advancements on the Horizon

10 Revolutionary Medical Advancements on the Horizon | Healthcare Management & Health Systems | Scoop.it
Learn about just a few of the innovations that could save your life someday.
Javier Hernández's insight:

Siempre ha sido importante estar actualizado en el sector salud, pero en los últimos años las innovaciones médicas se han desarrollado de una manera impresionante... y falta mucho por venir

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University Global Health Impact | Report Card

University Global Health Impact | Report Card | Healthcare Management & Health Systems | Scoop.it
GlobalHealthGrades.org evaluates 60 top North American universities on their contributions to urgent global health research and access to treatment worldwide.
Javier Hernández's insight:

Las universidades pueden apoyar a mejorar la Salud Global! 

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Health Care Consolidation Has Downsides for Doctors and Patients - Room for Debate

While consolidating the health industry has tremendous potential to improve patient care, it also risks driving up the cost. By Kevin Pho.
Javier Hernández's insight:

Los invito a leer esta reflexión que hace el Dr. Kevin Pho... sobre el modelo de Kaiser Permanente cómo ejemplo de ACO para Estados Unidos. Mientras los reformistas quieren más Kaisers, los costos parecen no reducirse con este modelo, sin embargo la calidad en la atención se incrementa, ¿qué hacer? 

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Glaxo to stop paying doctors to promote its drugs |
Modern Healthcare

Glaxo to stop paying doctors to promote its drugs | <br/>Modern Healthcare | Healthcare Management & Health Systems | Scoop.it
GlaxoSmithKline will end payments to doctors who promote its products in speaking engagements and for attendance at medical conferences and will stop paying its sales force based on sales targets.
Javier Hernández's insight:

Esto viene después de una multa, pero ¿por qué siguen estas prácticas? ¿Falta de creatividad para diseñar un sistema de compensaciones más ético y práctica? ¿Falta de integridad del vendedor, del profesional de la salud o de la compañía? Está para reflexionar para los que estamos en el tema de la administración en la salud.  

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What Makes Health Care So Expensive? | TIME.com

What Makes Health Care So Expensive? | TIME.com | Healthcare Management & Health Systems | Scoop.it
...
Javier Hernández's insight:

Un análisis del Sistema de Salud de Estados Unidos... pero que al final tiene mucha similitud a lo que sucede en otros países. 

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The Guide to the Future of Medicine: Download the White Paper with Infographic

The Guide to the Future of Medicine: Download the White Paper with Infographic | Healthcare Management & Health Systems | Scoop.it
Being a medical futurist means I work on bringing disruptive technologies to medicine & healthcare; assisting medical professionals and students in using these in an efficient and secure way; a...
Javier Hernández's insight:

Definitivamente una de las etapas más revolucionarias en la salud ya esta aquí... queda en nosotros estar sentados o avanzar hacia el desarrollo de las habilidades y conocimientos necesarios para enfrentar esta etapa. 

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Inauguran centro médico Isssteleón-San José - Grupo Milenio

Inauguran centro médico Isssteleón-San José - Grupo Milenio | Healthcare Management & Health Systems | Scoop.it
El gobernador Rodrigo Medina inauguró el centro médico Isssteleón-San José, con el que se beneficiarán a más de 43 mil servidores públicos no sindicalizados.
Javier Hernández's insight:

Interesante esta alianza, a ver que reacciones provoca. 

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The Strategy That Will Fix Health Care

Javier Hernández's insight:

Reflexiones de Michael E. Porter y Thomas H. Lee

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In Republic of Congo, a revolution in maternal health | Al Jazeera America

In Republic of Congo, a revolution in maternal health | Al Jazeera America | Healthcare Management & Health Systems | Scoop.it
The rate of women dying in childbirth has fallen significantly – in part because of free Caesareans
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Infographic: Informatics at the intersection of healthcare and IT | Government Health IT

Infographic: Informatics at the intersection of healthcare and IT | Government Health IT | Healthcare Management & Health Systems | Scoop.it
50,000 healthcare informatics professionals will be needed in the next 7 years.
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Salud Crónica | El porqué los bebés de Finlandia duermen en cajas de cartón

Salud Crónica | El porqué los bebés de Finlandia duermen en cajas de cartón | Healthcare Management & Health Systems | Scoop.it
Durante 75 años, las mujeres embarazadas en Finlandia han recibido cajas de cartón del Estado. Es como un paquete inicial con ropa, sábanas y juguetes que a su vez puede ser usado como camita.
Javier Hernández's insight:

Aplicando incentivos para mejorar la salud de la población, un acceso equitativo a la salud y un primer recuerdo familiar" 

 

Me encanto la idea :D 

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The Mayo Clinic Became the Gold Standard for Social Media in Healthcare | Social Media Today

The Mayo Clinic Became the Gold Standard for Social Media in Healthcare | Social Media Today | Healthcare Management & Health Systems | Scoop.it
When asked what was the biggest lesson learned at Mayo, Lee answered, “The biggest lesson is that there is really no substitute for valuable content. Patients want in-depth great content.
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Health International | Healthcare Systems & Services Practice | McKinsey & Company

Health International | Healthcare Systems & Services Practice | McKinsey & Company | Healthcare Management & Health Systems | Scoop.it
Javier Hernández's insight:

Some valuable information!

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Social Media Plan – 10 Steps to Get a Grip | Social Media Today

Social Media Plan – 10 Steps to Get a Grip | Social Media Today | Healthcare Management & Health Systems | Scoop.it
social media plan to get a grip Do you feel as though your social media program has taken on a life of it’s own? Do you feel the chances of you getting a grip on social media in your lifetime are well… slim to none?
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