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Healthcare innovative marketing
Innovative on and offline marketing for the healthcare arena
Curated by Laura Browne
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Pharma social media: five best practice examples

Pharma social media: five best practice examples | Healthcare innovative marketing | Scoop.it

Phil Baumann proposes that pharma companies planning on supporting activities in social environments:

 

Identify clear and specific objectives that lend themselves to social media outletsMatch the social media platform to the brand’s specific objectivesDevelop guidelines and workflows for interactions and engagement opportunitiesEnsure that qualified staff manage all of your social media activitiesWork with vendors who understand customer care and know how to handle all aspects of social media including adverse event identification, correction of misinformation and patient engagement within the unique parameters of each social media platform


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Andrew Spong's curator insight, July 10, 2014 9:57 AM

Appropriate aims. Adequate preparation. Purposeful participation. Sure-footed execution.

 

It's a shame that more companies don't feel compelled to follow modest, achievable, and productive agendas such as Phil sets out here.

 

At this stage, one can only assume that it is a lack of desire mixed with a fear of career-limiting mistakes.

 

The manifestation of either of those conditions would be a pity, yet the likelihood is that both of them pertain.

 

People working in the pharmaceutical industry are stewards of more than just their own careers. If they're risk averse, it may be better to find another industry.

 

The pharmaceutical industry matters too much for it to be led by the faint-hearted.

 

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21 Rules For Social Media Marketing In Healthcare | Health Care ...

21 Rules For Social Media Marketing In Healthcare | Health Care ... | Healthcare innovative marketing | Scoop.it
I am normally not a big fan of the word "rules" when it comes to social media, but if you want to be successful on social media and achieve results, you need to follow some basic guidelines. So, whether you call them rules, tips ...
Laura Browne's insight:

not just relevant for healthcare!

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Beverly Morgan's curator insight, March 18, 2014 9:44 AM

Great info and tips for a successful social media campaign! 

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Google launches healthcare company - FT.com

Google launches healthcare company - FT.com | Healthcare innovative marketing | Scoop.it
Google has launched a healthcare company to attack some of the most difficult scientific problems in diseases related to ageing, marking the biggest step yet beyond its core internet business.
Laura Browne's insight:

not much information of what it will entail. Worth watching though...

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Eight ways the Microsoft Kinect will change healthcare

Eight ways the Microsoft Kinect will change healthcare | Healthcare innovative marketing | Scoop.it

We never really know where the next game-changing innovation will come from. The smartphone started out as just that — a smarter phone. But when Apple opened up its API to developers, that open source project started to unlock the true potential of a handheld, connected touchscreen computer. Nowadays, the ability to make a phone call might just be the least important thing your smartphone does for you.

 

In the next few years, we might be saying something similar about the Microsoft Kinect, which has a similarly open software development kit. What began as a video game controller is rapidly becoming much more, as developers turn the power of computerized gesture recognition onto a bevy of healthcare uses.


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The State of Social Media in Western European Hospitals – A ...

Monitoring The Pulse Of Health Care Social Media. The State of Social Media in Western European Hospitals – A Longitudinal Study. November 4, 2012 ... Hospital Marketing. Tags : europe, healthcare social media, hospital marketing ...
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Eighty Five Percent Doctors Use Social Media Professionally

Eighty Five Percent Doctors Use Social Media Professionally | Healthcare innovative marketing | Scoop.it
Eighty-five percent of primary care physicians and oncologists use social media at least once a week to find new health information, according to a recent study published online by the Journal of Medical Internet Research.
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Marketing is dead

Marketing is dead | Healthcare innovative marketing | Scoop.it

Bill Lee writes:

 

'Traditional marketing — including advertising, public relations, branding and corporate communications — is dead. Many people in traditional marketing roles and organizations may not realize they're operating within a dead paradigm. But they are. The evidence is clear.

 

First, buyers are no longer paying much attention. Several studies have confirmed that in the "buyer's decision journey," traditional marketing communications just aren't relevant. Buyers are checking out product and service information in their own way, often through the Internet, and often from sources outside the firm such as word-of-mouth or customer reviews.

 

Second, CEOs have lost all patience. In a devastating 2011 study of 600 CEOs and decision makers by the London-based Fournaise Marketing Group, 73% of them said that CMOs lack business credibility and the ability to generate sufficient business growth, 72% are tired of being asked for money without explaining how it will generate increased business, and 77% have had it with all the talk about brand equity that can't be linked to actual firm equity or any other recognized financial metric.

 

Third, in today's increasingly social media-infused environment, traditional marketing and sales not only doesn't work so well, it doesn't make sense. Think about it: an organization hires people — employees, agencies, consultants, partners — who don't come from the buyer's world and whose interests aren't necessarily aligned with his, and expects them to persuade the buyer to spend his hard-earned money on something. Huh? When you try to extend traditional marketing logic into the world of social media, it simply doesn't work. Just ask Facebook, which finds itself mired in an ongoing debate about whether marketing on Facebook is effective.

 

In fact, this last is a bit of a red herring, because traditional marketing isn't really working anywhere.'

 

Instead, Bill Lee suggests:

 

* Find your customer influencers

* Help them build social capital

* Get your customer advocates involved in the solution you provide


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Report: Healthcare Should Embrace Digital Technology | Healthcare Information Technology

Report: Healthcare Should Embrace Digital Technology | Healthcare Information Technology | Healthcare innovative marketing | Scoop.it
Digital innovation in healthcare has the potential to address three challenges — rising costs, uneven quality and inadequate access, according to The Digital Dimension of Healthcare report by the Global Health Policy Forum.
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Too Much Hype in the Mobile Health App World? | HealthWorks ...

Too Much Hype in the Mobile Health App World? | HealthWorks ... | Healthcare innovative marketing | Scoop.it
Barbara is a speaker at many professional conferences and her presentations range from patient engagement and empowerment, health care social media networking, and health technology to professional development and media training.
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Social is changing the way women use online health information

Social is changing the way women use online health information | Healthcare innovative marketing | Scoop.it

Social media continues to shape our everyday lives, so it's no surprise that the rise of social media is also transforming how we use the Internet to enhance our health. For example, 61 percent of Americans go online for health information, according to the Pew Research Center. Of that percentage, women in particular, find health information gained through online resources like social media to be especially useful.


With busy, demanding lives, a trip to the doctor's office or a phone call to a nurse's hotline is not always possible, let alone convenient - particularly if the issue is more of an annoyance than threat. Plus, women tend to gravitate toward communities where they can talk among "friends" before bothering their doctor about their symptoms. And, in situations where women avoid dealing with health issues - like heavy periods or bladder leakage - they tend to internalize them because they're embarrassed. Talking about these issues online can be easier, without the awkwardness many might feel in face-to-face discussions about such personal health issues.


While websites like WebMD.com and Mayoclinic.com offer a plethora of information about a variety of minor and major health issues, social media networks help put this information into context, and connect users with others who share their health experiences and concerns.


If you are among the 64 percent of women that Pew Research also says turn to online resources for health information, you may be interested to learn how other women are using social media to help them better manage their health.


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How Twitter Can Predict When Individuals Will Get Sick

How Twitter Can Predict When Individuals Will Get Sick | Healthcare innovative marketing | Scoop.it
If you've been walking around a public place lately, you've come in contact with a lot of people. Some of those people may have been sick.
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Is there hope for clinicians in the digital age?

Is there hope for clinicians in the digital age? | Healthcare innovative marketing | Scoop.it
Getting the majority of doctors to go beyond spreadsheets is a daunting task, says the patient from hell...
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Exploring patient engagement through communities, advocacy groups, registries and more

Exploring patient engagement through communities, advocacy groups, registries and more | Healthcare innovative marketing | Scoop.it

Jerry Matczak reflects on what he learned about what patient engagement really means at the 50th Annual Drug Information Association (DIA) Annual Meeting. 


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Andrew Spong's curator insight, July 10, 2014 10:26 AM

I couldn't be more pleased to see this on the Lilly Clinical Innovation blog, particularly as it features Regina Holliday's Walking Gallery, which I am very proud to be a part of.

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5 tools for identifying online influencers

5 tools for identifying online influencers | Healthcare innovative marketing | Scoop.it
These (mostly) free Web-based mechanisms enable brand managers to find people with a particular type of expertise in specific parts of the world.

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malek's curator insight, November 19, 2013 2:38 PM

Bullseye, Thank You Rami for sharing

Ali Anani's curator insight, November 20, 2013 12:27 AM

How to reach influencers to go viral using the right tools

Richard Baxter's curator insight, November 20, 2013 4:26 AM

Thanks Malik for sharing - always looking for new ways to understand who actually has influence and how you measure this

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FDA issues final guidance on mobile medical apps

Today, the U.S. Food and Drug Administration issued final guidance for developers of mobile medical applications, or apps, which are software programs that run on mobile communication devices and perform the same functions as traditional medical...
Laura Browne's insight:

Interesting. At least the FDA has given a bit more clarification on mHealth apps...

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3 ways to get docs to use hospital social media

3 ways to get docs to use hospital social media | Healthcare innovative marketing | Scoop.it
Doctors are crucial to hospitals' marketing and social media strategies but organizations across the country struggle to get their physicians to use social media.

Via Marie Ennis-O'Connor, Andrew Spong
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Marie Ennis-O'Connor's curator insight, September 17, 2013 9:43 AM

Create educational content:  Ask your physicians for the instructions they repeat throughout the day to patients and suggest they work on an instructional video or article on the subject that the hospital can post online.

 

Do the legwork: Make it easier on doctors by assigning marketing department staff to create accounts and upload physician bios and photos.

 

Share results with physicians: Reward doctors who share their expertise by showing them how their photos, videos or articles led to an increase in traffic to your hospital website or rise in clinic registrations.

 
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Are We Trying To Do Too Much in Health Care Social Media? – The ...

Are We Trying To Do Too Much in Health Care Social Media? – The ... | Healthcare innovative marketing | Scoop.it
Take Rhode Island Hospital (RI Hospital) for example, (one of the accounts I manage as the Social Media Senior Relations Officer for Lifespan) it's a large, urban teaching hospital, with many specialty areas as well as a research component.
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Starting Social Media at Your Hospital: Amanda Changuris' Story

Starting Social Media at Your Hospital: Amanda Changuris' Story | Healthcare innovative marketing | Scoop.it
Social Media Healthcare Marketing: An Origin Story. How does a two-person marketing department representing a 300-bed hospital (a tidy workload in and of itself, mind you) branch out to become a local leader in the world ...
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Patient Concerns Make Social Media Even Trickier for Healthcare Employers

Employees in the healthcare industry know that patient information is private and confidential. However, they may need to be reminded that this includes any social media postings about their "day at the office." Employees in healthcare should understand that release of any information that could permit identification of a patient is prohibited and ground for termination of employment.


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Electronic health cards in India

Electronic health cards in India | Healthcare innovative marketing | Scoop.it

Prime India Healthcare, a provider of low cost medical treatments, is planning to introduce electronic health cards in pharmacy retail chains, hospitals as well as beauty wellness centers in Chennai, India.

 

The card, which is designed to store the history of diseases of the cardholder and family and previous medical records in electronic format, will help doctors to provide the right medical treatment.


Via Andrew Spong, Dinesh Chindarkar
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Hospitals Finding Patients On Google, Facebook - InformationWeek Healthcare

Hospitals Finding Patients On Google, Facebook - InformationWeek Healthcare | Healthcare innovative marketing | Scoop.it
Hospitals Finding Patients On Google, FacebookInformationWeek HealthcareSearch. InformationWeek Healthcare Digital Bundle · Tweet · Permalink · RSS. Hospitals Finding Patients On Google, Facebook ...
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Are we experiencing a healthcare hashtag overload? (Plus, a Twitter resource ... - MedCity News

Are we experiencing a healthcare hashtag overload? (Plus, a Twitter resource ... - MedCity News | Healthcare innovative marketing | Scoop.it
Are we experiencing a healthcare hashtag overload?
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UK government to create four new ‘eHealth’ centres | InPharm

UK government to create four new ‘eHealth’ centres | InPharm | Healthcare innovative marketing | Scoop.it
InPharm.com is a leading portal for the pharmaceutical industry, providing industry professionals with pharma news, jobs, events, and service company listings.
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Proprietary Social Media for Healthcare

Proprietary Social Media for Healthcare | Healthcare innovative marketing | Scoop.it
I think I’m going to do a series of blog posts about myopia (my own). Most recently I’ve been a short-sighted idiot about the possible uses of proprietary social media platforms for hospitals—these...
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