Healthcare Content Marketing News
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Content Strategy Secrets of the Cleveland Clinic

Content Strategy Secrets of the Cleveland Clinic | Healthcare Content Marketing News | Scoop.it

"Content strategy matters in healthcare. If you want to produce cohesive, controlled content that gives your customers a consistent experience from channel to channel, you need to establish a content strategy and use it for distribution of your content."


Via C. Todd Livengood
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C. Todd Livengood's curator insight, September 26, 2014 10:16 AM

Slideshare from a slides presented at Content Marketing World 2014 with Amanda Todorovich, Digital Manager, Cleveland Clinic’s Health Hub.

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What Is The State Of Healthcare Content Marketing?

80% of respondents to the Pew survey reported going online for answers to their health questions. 94% of patients say brand reputations is crucial in selecting…

Via Nicolas Frot
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Health care content: Provide content that makes you a trusted source

Having trouble finding your voice in your content? Maybe you aren't approaching it right. In the Ragan Training video, "Health care content: Think like a pub...
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35 Content Marketing Tools To Promote Your Brand

35 Content Marketing Tools To Promote Your Brand | Healthcare Content Marketing News | Scoop.it
Content does matter. It might be a cliché, but it will never steer you wrong when we are talking about your business.
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Does My Healthcare Website Need a Content Overhaul?

Does My Healthcare Website Need a Content Overhaul? | Healthcare Content Marketing News | Scoop.it
If tested, would your website be considered customer centric? We discuss four reasons your healthcare website may need a content overhaul.

Via Thomas Faltin
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Video is Content, Too! [Video]

Video is Content, Too! [Video] | Healthcare Content Marketing News | Scoop.it
The written word is a powerful tool when it comes to storytelling, but it doesn’t have to be the only tool. When producing content for your marketing strategy, don’t forget to think outside the b… (Video is Content, Too!
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Health care content marketing: Why you must publish | Articles | Main

Health care content marketing: Why you must publish | Articles | Main | Healthcare Content Marketing News | Scoop.it
In today's information-hungry age, treating patients is not enough. Health care organizations must become publishers.
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Why content marketing is essential to your marketing strategy

Why content marketing is essential to your marketing strategy | Healthcare Content Marketing News | Scoop.it
Learn why your healthcare facility needs content marketing to compete in the 21st Century. (Think your healthcare facility can do without content marketing? Think again.
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12 Content Marketing Tips Really Successful Small Businesses Follow [INFOGRAPHIC] - Mainstreethost Blog

12 Content Marketing Tips Really Successful Small Businesses Follow [INFOGRAPHIC] - Mainstreethost Blog | Healthcare Content Marketing News | Scoop.it
Content marketing is a crucial part of an effective marketing strategy. Brush up on some SEO stats with this infographic!
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The first steps for your healthcare content marketing strategy

The first steps for your healthcare content marketing strategy | Healthcare Content Marketing News | Scoop.it
Learn the foundation blocks that will take your healthcare content marketing strategy to the next level.
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Why Write Boring Health Care Copy?

Why Write Boring Health Care Copy? | Healthcare Content Marketing News | Scoop.it
Why doesn’t a patient pamphlet grab you like the first sentence of a New Yorker health care article? I believe that it boils down to intent.
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Content Marketing in Online Audiology Marketing, Your Hearing Healthcare Blog - Just Audiology Stuff

Content Marketing in Online Audiology Marketing, Your Hearing Healthcare Blog - Just Audiology Stuff | Healthcare Content Marketing News | Scoop.it
Top ten blog posts for your online audiology marketing strategy (Content Marketing in Online Audiology Marketing, Your Hearing Healthcare Blog http://t.co/V7BRNXTi7D #audiology)...
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Patient Stories on Video

Patient Stories on Video | Healthcare Content Marketing News | Scoop.it
For years I’ve ranted about the importance of having the voice of the patient inform everything we do as healthcare marketers. One terrific way to capture the voice of the patient is through video.
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5 reasons to use blogs in hospital content marketing

5 reasons to use blogs in hospital content marketing | Healthcare Content Marketing News | Scoop.it

Large hospitals and health care systems are comprised of many departments that offer, very often, dozens of service lines, such as pelvic health and orthopedics. And since marketing budgets are limited, of course, the bulk of spending goes where it will have the broadest impact on the organization as a whole. Often this means concentrating on the overall brand and/or its most profitable service lines. If a choice has to be made for advertising cardiology practice or a pulmonary specialist, it’s likely the lung doc will be out of luck. Typically, that’s that. Especially in the past.

 

But now, with known successes in health care content marketing, hospitals and other providers have a new option that can help to market service lines that don’t typically see traditional advertising dollars (as well as complement campaigns for those that do). Content marketing of service lines can achieve some of the same goals as traditional marketing, including developing name recognition, building reputation and influencing patient preferences. It can involve a number of channels, including microsites, email, social media and blogs.


Via Dominique Godefroy
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The Ultimate Content Marketing Tools List

The Ultimate Content Marketing Tools List | Healthcare Content Marketing News | Scoop.it
Using the right tools as part of your content marketing strategy can make all the difference in the world.

Via Fabrice, massimo facchinetti, Stefano Principato
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Fabrice's curator insight, September 1, 2014 5:40 AM

comme son titre l'indique

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Patient-Generated Data: A Boon or a Burden?

Patient-Generated Data: A Boon or a Burden? | Healthcare Content Marketing News | Scoop.it
Just when providers thought there couldn’t possibly be more added to their plates, it looks like advances in consumer technology may be cooking yet another super-sized meal to digest.
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Digital Health Marketing: How to Conduct a Content Audit

Digital Health Marketing: How to Conduct a Content Audit | Healthcare Content Marketing News | Scoop.it
The first step in creating killer content that attracts prospects to your digital health products and services is to know [...] (#DigitalHealth #Marketing: How to Conduct a Content Audit #HITsm http://t.co/4n6I7B2T1C)...
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State of Healthcare Content Marketing: A Prescription for Success

State of Healthcare Content Marketing: A Prescription for Success | Healthcare Content Marketing News | Scoop.it
It's never been more evident that healthcare providers need to be careful about the quality of content they produce online.
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Exploring a Culture of Health: Reimagining Medical and Health Education - PLoS Blogs (blog)

Exploring a Culture of Health: Reimagining Medical and Health Education - PLoS Blogs (blog) | Healthcare Content Marketing News | Scoop.it
PLoS Blogs (blog)
Exploring a Culture of Health: Reimagining Medical and Health Education
PLoS Blogs (blog)
There is an enormous quantity of potential health and medical content that can be taught.
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Online it ALL Matters: Patients or Doctors: What Content Do They Like?

Online it ALL Matters: Patients or Doctors: What Content Do They Like? | Healthcare Content Marketing News | Scoop.it
Patients or Doctors: What Content Do They Like? #healthcare #marketing http://t.co/TNxYQuyXlM
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5 Questions About Content Marketing Analytics - Business 2 Community

5 Questions About Content Marketing Analytics - Business 2 Community | Healthcare Content Marketing News | Scoop.it
5 Questions About Content Marketing Analytics Business 2 Community 5 Questions About Content Marketing Analytics image CM IG Featured Image e1406754959742 1 hujj80 300x270 Content marketing, once totally obscure, is a hot topic thanks to the...

Via Thomas Faltin
Dean Berg's insight:

Great articles with a ton of valuable ideas regarding content marketing analytics. I especially like the tip on using short inexpensive adwords campaigns to quickly test keywords!

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Employing User-Generated Content: Healthcare Marketing

Employing User-Generated Content: Healthcare Marketing | Healthcare Content Marketing News | Scoop.it
Tapping into relevant user generated content (UGC) is vital for growth in social media. The healthcare arena is no different. Andrew Osegi explains..
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Avoid the Five Big Mistakes that Medical Practices Make When ...

Avoid the Five Big Mistakes that Medical Practices Make When ... | Healthcare Content Marketing News | Scoop.it
Providing valuable content regarding your medical practice is the start of a thriving online marketing plan. 3. No social media presence. Marketing is about relationship building–supporting your existing patients and nurturing ...
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35 Content Marketing Tools To Promote Your Brand

35 Content Marketing Tools To Promote Your Brand | Healthcare Content Marketing News | Scoop.it
Content does matter. It might be a cliché, but it will never steer you wrong when we are talking about your business.
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