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How To Become a Conversationalist on Twitter

How To Become a Conversationalist on Twitter | Healthcare Communications | Scoop.it

Twitter is growing on a daily basis and people are trying to figure out strategies that work in terms of marketing and exposure. It is easy to reach people on Twitter, because people can reach customers directly. If that isn’t enough, you can easily campaign to get more followers. Forbes recently discussed how the most successful for of marketing on Twitter is starting conversations with people. Branding has become less about telling people what to do, such as buying products and clicking on links, and more about creating genuine relationships through honest conversations.

 


Via Brian Yanish - MarketingHits.com
erika rosenthal's insight:

Take the time to put a human voice into your business. Be real and connect.

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Social Sales Link's curator insight, January 22, 2014 8:51 AM

Most people share content and RTand maybe mention someone- but the realationships on twitter really occur w/ conversations!

Darius Douglass's curator insight, January 22, 2014 11:26 AM

Pretty basic,  just be yourself

Michael Koehler's curator insight, January 24, 2014 2:15 AM

Engaging is a must. 

Healthcare Communications
Capturing information on responsible, ethical and creative healthcare communications around the web.
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Rescooped by erika rosenthal from The Marketing Technology Alert
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5 Reasons Why Cartoons Belong in Your Marketing Campaign - Salesforce | #TheMarketingTechAlert

5 Reasons Why Cartoons Belong in Your Marketing Campaign - Salesforce | #TheMarketingTechAlert | Healthcare Communications | Scoop.it

Intermediate/ Digest...

 

Here are five powerful reasons for using cartoons in your marketing campaign. 

1.  Cartoons are one of the most powerful involvement devices on the planet

2.  Cartoons double e-mail open rates and increase engagement

When clients test our "cartoon device" (a bi-monthly cartoon feature with personalized caption and multi-function header) in their e-mail campaigns, they usually see their open rates double and then sustain that higher metric over multiple deliveries.  Cartoons are also a great device to prompt viral pass-along of your campaign.

3.  Cartoons can help you break through to VIP prospects

4.  Cartoons add a tremendous "stickiness" factor to any campaign

5.  Cartoons have a proven track record

 

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► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox:  http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).

 


Via marketingIO
erika rosenthal's insight:

Well here's a unique and interesting post. I would also add that some thought needs to be given to your brand identity before adopting this. In healthcare, we often use animation to convey complex subjects. A cartoon may grab attention, but take care not to belittle how deeply personal and impactful someone's health concern is to them.

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Barbara M Fowler's comment, January 29, 2014 8:36 AM
But where can you find good cartoons?
marketingIO's comment, January 29, 2014 9:20 AM
Find a cartoon on the cheap: identify via Google images a cartoon that strikes you, then go to fiverr.com and find someone to create according to your desires.
Damian Knight's curator insight, October 16, 2014 2:43 PM

I find cartoonists tend to fit into one of two categories; the very talented and the very bad. You can identify your bad artists with the shows that have no social relevance (Sorry Spongebob) while the good tend to write books or shows chalk full of messages. Companies need to be picking up the good artists when they can, especially if your company markets to kids (Potential ethical dilemma there) If Bill Watterson had been hired for marketing I can only imagine the success seen by the company, though I'd much prefer to have him writing good stories.

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Interest-based Content Curation Publishing: the cure for Content Shock?

Interest-based Content Curation Publishing: the cure for Content Shock? | Healthcare Communications | Scoop.it
In a recent post, top content marketer and blogger Mark Schaefer scored a hit and started a big controversy by predicting the end of content marketing as we know it because of a forecasted Content Shock.
erika rosenthal's insight:

I'm going to preface this comment by saying that I have no data for what follows, other than our company's own anecdotal information. So this is just a hunch and I would love to hear comments. Mark Schaefer makes a great argument on content curation having a crossover point. The examples are for individual bloggers, not organizations. Readers trust faces and individuals more than corporate logos (unless of course you are Huffington Post and you are in the business of content curation Itself). Once a corporation has a brand established, that is when the momentum picks up for blogs and other reference materials for an organization. Market Behavior is different for the individual than the organization.

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Exploring Marketing Opportunities in Wearable Technology - ClickZ | #TheMarketingTechAlert

Exploring Marketing Opportunities in Wearable Technology - ClickZ | #TheMarketingTechAlert | Healthcare Communications | Scoop.it
Once the technology of sci-fi writers and more recently hard-core gamers, next-gen virtual reality headsets is beginning to open a whole new world of brand experiences and story-telling possibilities.

 

Basic/ Excerpt...

 

This technology is a natural evolution of experiential digital content – of particular use at large events and conferences. Technology integration at offline events started with simple terminals installed for participants to interact with, moved onto touch-screen technology like Surface and iPads and more recently into RFID-enabled event content and holographic projection. Now finally we move into full first-person digital immersion.

 

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Via marketingIO
erika rosenthal's insight:

I agree the possibilities are endless. I like the thought of being able to  utilize this in healthcare to have a person explore their own body with data supplied from analysis, and to bring statistics, formerly interpreted by doctors only, to make visual sense to the patient. Now that's a game changer!

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marketingIO's curator insight, January 23, 2014 9:28 PM

Look, it's fairly far fetched right now to think there is signficiant applicability to the B2B marketer (with the exception of a gimmicky trade show tactic). However, it does prompt the thought as to how visual content is becoming so damn important today. App for Glass? Not yet, but get visual.

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3 Ways to Protect Your Stem Cells

3 Ways to Protect Your Stem Cells | Healthcare Communications | Scoop.it
Gretchen Dezelick, RN, BSN, CNOR, LHCRM, is the Director of Nursing at Okyanos Heart Institute. Through the Okyanos blog, readers catch just a glimpse of how excited we are about advances in stem c...

Via cardiostim, Matt Feshbach
erika rosenthal's insight:

ANOTHER reason not to microwave food in plastic containers! Save the stem cells!

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Rescooped by erika rosenthal from Content Marketing & Content Strategy
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8 Strategies to Boost Your Content Marketing Program

8 Strategies to Boost Your Content Marketing Program | Healthcare Communications | Scoop.it
Many marketers have already experienced the benefits of content marketing and got the taste of huge success.

Via Stefano Principato
erika rosenthal's insight:

Good article. Only thing I disagree with is that it implies that there is a choice between emphasizing SEO (Assuming the author meant search marketing) and content development. The two are yin and yang. We must have a presence where our prospective customers are looking with information they are interested in.

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Brigitte Chevallier's curator insight, January 22, 2014 4:32 AM

attract consumers and keep them hooked to the brand : 8 tips to boost the content marketing 

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Customer Experience Matrix: Understanding Relationships Within the Marketing Technology Landscape | #TheMarketingTechAlert

Customer Experience Matrix: Understanding Relationships Within the Marketing Technology Landscape | #TheMarketingTechAlert | Healthcare Communications | Scoop.it

Advanced/ Excerpt...

 

Scott Brinker, a.k.a. chiefmartec*, last week published a terrific Marketing Technology Landscape Supergraphic organizing nearly 1,000 vendors into 43 categories and six major classes. As Scott modestly writes, his classes present “a semblance of meaningful structure” with Internet and Infrastructure providing the foundations, Marketing Backbone platforms (major channel systems) managing most interactions, Marketing Middleware (including Customer Data Platforms) providing a connective layer, and Marketing Experiences and Marketing Operations systems offering specialized capabilities.

 

Showing the actual connections between system pairs has another advantage: it lets you represent the architecture as a formal graph, meaning you can compare architectures using standard graph analysis techniques. Even just counting the connections gives a useful measure of relative complexity.

The diagrams above illustrate this nicely: the top picture shows the same architecture as before, which has 14 system-to-system connections (out of 28 possible pairs, another useful metric, even though some wouldn't make much sense). The bottom picture shows the same systems with everything connecting through a central database: now there are only eight connections and several missing system-to-system links have been provided automatically. If you want a crude approximation of how much a central database reduces complexity (and hence cost), this is good place to start.


Via marketingIO
erika rosenthal's insight:

This is a superb diagram of systems working together and their interlaced intricacies. I am seeing so much about content marketing on the web (beyond this article which was well done) and am concerned that the emphasis may to too high on that one segment of marketing, content. There is also the creation of assets, the vehicles in which content flows, which have a presence where the customers may be looking. There's channel management, how much of the budgeting mix and time is devoted to each channel of communication, and let's not forget the creative part of marketing and the research and analysis that makes sense from otherwise chaos and drives business decisions. Utilizing all these tools enables the marketer to optimize the budget and build customer loyalty in the process. Hats off to Scott Martec who took a step in the right direction to create form and explain cross functional interdependencies. 

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marketingIO's curator insight, January 14, 2014 9:59 PM

That captures it, although it runs up against our grain to think of things as stacks.

Michael Allenberg's curator insight, January 16, 2014 7:11 AM

Study this one intimately and then design your User/Customer Experiences!

Jason Hack's curator insight, January 20, 2014 3:13 AM
The Internet has created a medium that allows even the smallest of business to effectively market their services or products online. One industry that has seen great success in utilizes the Internet for marketing is the travel industry. Generating leads, creating excitement for travel and booking trips are only a few of the unique marketing opportunities that travel professionals can take advantage of. Travel Internet marketing is a growing field and one that all travel agents and industry professionals should take advantage of. With the net being free-for-all, there are a lot of potential threats out there and business owners should be conscious of this and plan accordingly. Before you begin looking for someone to help write the perfect internet marketing strategy, take a look at the look at a few of the disadvantages below. The first step is, obviously, a well designed website. Traditional travel marketing relied on glossy advertisements to generate excitement and leads. A well designed website takes the concept of the advertisements to the next level. A website filled with pictures, videos, articles, reviews and information is the perfect resource for anyone considering booking a trip. For this reason, travel professional are encourage to work with a Internet Marketing expert for all their website content needs. The cost of Internet marketing may seem steep, but when you consider the long term results of a strategy created by professionals, there is no better investment that a business owner can make. The results are undeniable and produce: ongoing growth and website notoriety, increased visitor counts and high conversion rates. Site owners wanting plans for Crazy Clickbank Cash advertising will always be seeking new and ingenious marketing methods. Not surprisingly, all business site owners want their ideas and efforts to get more internet traffic and increased revenue. Unfortunately, online marketing methods can be extremely costly, but you’ll find advertising and marketing ideas and methods that don’t cost a large amount of. You’ll find great marketing strategies and ideas that may get a sizeable degree of site traffic and revenue.
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Branding Healthcare: Why Strong Brands Win

Branding Healthcare: Why Strong Brands Win | Healthcare Communications | Scoop.it
Learn how branding healthcare gives companies the competitive edge to help grow sales, expand market share, and prevent commoditization. (FREE ebook!
erika rosenthal's insight:

This article resonated with me. It talks about why a brand is important to a healthcare company’s success, and why each and every person who has a touchpoint with the public, be it a prospective patient, a doctor, the media, an equipment supplier or a vendor is a part of creating and building that brand. It’s always good to have this in the forefront of the mind, as it’s different from advertising, lead gen, and PR, it’s how we  have a cumulative human voice that shapes how our brand is perceived.  

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How to Increase Your Facebook Engagement by 275%

How to Increase Your Facebook Engagement by 275% | Healthcare Communications | Scoop.it

"Facebook users prefer posts about positivity, technology, travel, health, and sports. And if you use the words: Facebook, why, most, or how within your posts, you are more likely to get more likes, shares, and comments.

 

To show you how you can maximize user engagement, I’ve created an infographic that breaks down what you need to do to get more Facebook traffic.

 

You don’t have to spend money on Facebook ads to get more traffic to your page. By leveraging the available data, as in this infographic, you can drastically increase your Facebook traffic on your own".

 

Read More:  http://www.quicksprout.com/2014/01/10/how-to-increase-your-facebook-engagement-by-275/


Via Antonino Militello
erika rosenthal's insight:

good tips and infographic

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2DiFore Marketing Solutions's curator insight, January 13, 2014 7:41 AM

Remember its all about engagement, relevantcy and honesty in 2014.

MaaS Pros UK's curator insight, January 15, 2014 5:57 AM

Social media is an incredible channel for businesses to provide exposure to their business, products and services.Expand your brand and customer reach with customized social media marketing plan offered by experienced professionals of MaaS Pros UK

http://www.maasprosfranchising.com/uk/social-media-management/

Sherryl Perry's curator insight, January 19, 2014 5:13 PM

Some great tips here on how to increase engagement on Facebook without having to run ads.

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Dr. Leslie Miller To Present On Adult Stem Cell Therapy At STEMSO Conference ... - Newsday

Dr. Leslie Miller To Present On Adult Stem Cell Therapy At STEMSO Conference ... - Newsday | Healthcare Communications | Scoop.it
Dr. Leslie Miller To Present On Adult Stem Cell Therapy At STEMSO Conference ...

Via Matt Feshbach
erika rosenthal's insight:

Promises to be quite the ground-breaking discussion for heart failure

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Rescooped by erika rosenthal from Healthcare, Social Media, Digital Health & Innovations
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Use of social media ‘humanises’ doctors #hcsm

Use of social media ‘humanises’ doctors #hcsm | Healthcare Communications | Scoop.it

Engagement with social media on health issues “humanises” doctors in the eyes of patients, a consultant rheumatologist told delegates at the ICGP Winter Meeting.

 

Galway-based Dr Ronan Kavanagh, who addressed members through a pre-recorded interview that is available on YouTube, said his engagement with social media sites like Twitter “allows me to present a more human side of myself to patients”.

 

Dr Kavanagh writes regular blog posts that help patients “decipher topical medical news” and his Facebook page allows for a certain discussion with the patient population. “I’m happy to answer generic questions, as opposed to questions specific to their healthcare,” he said.

Social media also facilitated him in connecting with the international rheumatology community.

 

Dr Kavanagh acknowledged many doctors were not interested in social media but emphasised that it was a very powerful tool.

 

“You need to be at least aware that it is going on. If you are sceptical and there is a GP practice down the road offering a social media service to patients, just see what happens,” he said.

 

In response, one GP at the workshop, expressed a view shared by many, that GPs were “overwhelmed” and engaging with social media seemed like more work. “My concern is this is another addition to my overwhelmed life,” he said.

 

Medical columnist Dr Liam Farrell, who hosted the workshop with ICGP Network of Establishing GPs (NEGs) Director Dr Peter Sloane, said that although social media “sounds like a lot of work”, it could reduce workloads if used “astutely”.

 

The Facebook page of the Haxby Group, a provider of GP services in the UK, was shown to delegates. The page — as opposed to profile — updated patients on surgery times, commencement of seasonal flu vaccines, professional achievements of staff, and national and international media news. Patients who ‘liked’ the page would receive latest news into the feed on their own Facebook profile pages.

 

None of the GPs attending the meeting raised their hand when asked if they had a practice Facebook page, which is free to set up, whereas several had paid-for practice websites.

 

Read more at: http://www.imt.ie/news/latest-news/2013/12/use-of-social-media-humanises-doctors.html


Via Parag Vora
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Bioheart Announces Agreement With Global Stem Cell Group to Provide ... - Wall Street Journal

Bioheart Announces Agreement With Global Stem Cell Group to Provide ... - Wall Street Journal | Healthcare Communications | Scoop.it
Bioheart Announces Agreement With Global Stem Cell Group to Provide ...
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Rescooped by erika rosenthal from Content Marketing & Content Strategy
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Top Content Marketing Priorities

Top Content Marketing Priorities | Healthcare Communications | Scoop.it
Many different components go into creating a top-notch content marketing strategy. With this in mind, it’s important for marketers to prioritize their goals and know how to overcome various challenges in order to get the best results.

Via Stefano Principato
erika rosenthal's insight:

The author, Pawan Deshpande, accurately captures the ongoing challenges and priorities of content marketing with the conclusions - - content marketing is a multi-faceted process co-dependent upon other factors such as time, budget, channel delivery, desired outcome, quality, quantity and more. The art is in taking all these into account and concretely establishing goals for your team with marketing strategy tied to business strategy.

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Stefano Principato's curator insight, January 29, 2014 9:05 AM

The ability to measure the impact of content will provide insight into what is popular for readers and what types of topics/formats aren’t working. Without measuring the reach and effectiveness of content, marketers may be producing too much of the latter.

Rescooped by erika rosenthal from New Customer - Passenger Experience
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What is Influencer #Marketing? New trend for 2014

What is Influencer #Marketing? New trend for 2014 | Healthcare Communications | Scoop.it

Via Eric_Determined / Eric Silverstein
erika rosenthal's insight:

This article bears an interesting discussion. I can see the influence of individual bloggers holding true, with a personal name and a face; however for corporations that blog under a company logo, I think the influence only appears after a brand is established, it is not a tool that grows the brand itself, except that once the brand is there, people then gravitate to see the history. Curious if and how this holds true in other organizations? Please comment.

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John M. Lee's curator insight, January 25, 2014 6:40 PM

Important Topic

Denise Barbezani's curator insight, January 27, 2014 1:46 PM

Share your thoughts.

Carlos Polaino Jiménez's curator insight, February 1, 2014 3:51 PM

Datos al día. Basicos para los community managers!

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5 Lessons From 2 Years of Using Email Newsletters in our Content Strategy

5 Lessons From 2 Years of Using Email Newsletters in our Content Strategy | Healthcare Communications | Scoop.it
As a platform that helps people, businesses or organizations with their content strategy, it's always been natural for us to use content ourselves in our communication.
erika rosenthal's insight:

One of the biggest "aha's" from reading this blog is the staggering amount that content beat promotion. I would think that means a couple of things: 1) the company's email newslist is quality and people are seeking education and information over seeking a random deal, and 2) the company has placed a strategic emphasis over understanding what the customer wants versus what they want to push. Bravo! The fact that numbers in the headline trumped brand was also impressive. I wonder if these similar results are seen by other companies with their newsletters? Please comment.

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How To Become a Conversationalist on Twitter

How To Become a Conversationalist on Twitter | Healthcare Communications | Scoop.it

Twitter is growing on a daily basis and people are trying to figure out strategies that work in terms of marketing and exposure. It is easy to reach people on Twitter, because people can reach customers directly. If that isn’t enough, you can easily campaign to get more followers. Forbes recently discussed how the most successful for of marketing on Twitter is starting conversations with people. Branding has become less about telling people what to do, such as buying products and clicking on links, and more about creating genuine relationships through honest conversations.

 


Via Brian Yanish - MarketingHits.com
erika rosenthal's insight:

Take the time to put a human voice into your business. Be real and connect.

more...
Social Sales Link's curator insight, January 22, 2014 8:51 AM

Most people share content and RTand maybe mention someone- but the realationships on twitter really occur w/ conversations!

Darius Douglass's curator insight, January 22, 2014 11:26 AM

Pretty basic,  just be yourself

Michael Koehler's curator insight, January 24, 2014 2:15 AM

Engaging is a must. 

Rescooped by erika rosenthal from Social Media, SEO, Mobile, Digital Marketing
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What Internet Marketing Clients Are Worried About for 2014

What Internet Marketing Clients Are Worried About for 2014 | Healthcare Communications | Scoop.it

Moving into the new year, internet marketing clients are worried about technical SEO, content creation processes, Google algorithm penalties, and more.


Via Kamal Bennani
erika rosenthal's insight:

Great job Blake Pappas on discussing marketing challenges of 2014. I wonder if this will mean that agencies will take on fewer clients and strive to gain more depth? Having managed mutiple agencies on the corporate side, I find a challenge as the head of marketing is to keep agencies working together cohesively as well. The digital side of the house must be connected with the design and creative side as well as the PR. That is the CMO's greatest challenge to keep it all integrated and flowing. Well done and good read!

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Should Hospitals be on Facebook? Social Media Marketing for the Healthcare Industry - Seamless

Should Hospitals be on Facebook? Social Media Marketing for the Healthcare Industry (Should Hospitals be on Facebook? Social Media Marketing for the ...: Across industries, sophisticated organiza...


Via Emmanuel Capitaine
erika rosenthal's insight:

This is clearly a rhetorical question as how else would the public understand the brand and hear the human voice if it isn't available? Yet there are some good "best practice" tips in this article to ensure social media is executed with ethical standards and protects the patient's right to privacy.

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Healthcare Marketing: Current Trends in Social Marketing for Hospitals

Healthcare Marketing: Current Trends in Social Marketing for Hospitals | Healthcare Communications | Scoop.it
Best practices for healthcare organizations utilizing social media. Zsolt Bicskey writing for business2community.com recently gave what he thought were the top trends and best practices for using social media by hospitals and ...
erika rosenthal's insight:

Accessibility of physicians and medical professionals via sharing of education is a key differentiator. Hospitals will be known for their medical professionals' abilities to translate important health updates in lay terms, professionally and ethically. Good article.

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What does a stress gene have to do with heart attack?

What does a stress gene have to do with heart attack? | Healthcare Communications | Scoop.it
Stress gene tied to coronary risk Charlotte Observer According to Duke researchers, a genetic variant known to make some people extra sensitive to stress appears to be responsible for a 38 percent increased risk of heart attack in patients with...

Via 27 Heart Disease
erika rosenthal's insight:

Just the tip of the iceberg in exploring genetics.

 

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Dr. Howard Walpole Presenting on Adult Stem Cell Therapy for Heart Disease at ... - Newsday

Dr. Howard Walpole Presenting on Adult Stem Cell Therapy for Heart Disease at NewsdayOkyanos Heart Institute s Chief Medical Officer and Interventional Cardiologist to Speak About Adult Stem Cell Therapy Delivery in Patients with Coronary Artery Disease to International Stem Cell Society (STEMSO) Conference in Freeport, Grand Bahama. and more read more


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NeoStem Inc (NBS): Stem Cell Therapy: Coming Into Maturity And Becoming ... - Seeking Alpha

NeoStem Inc (NBS): Stem Cell Therapy: Coming Into Maturity And Becoming ... - Seeking Alpha | Healthcare Communications | Scoop.it
NeoStem Inc (NBS): Stem Cell Therapy: Coming Into Maturity And Becoming ...
Seeking Alpha
NeoStem Inc.
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Does your healthcare marketing really matter? It can. | Sparks

Does your healthcare marketing really matter? It can. | Sparks | Healthcare Communications | Scoop.it
Do your prospective customers deserve better marketing? Only you know the real answer. Step back for a moment. If you were on the receiving end of your (Does your healthcare marketing really matter? It can.
erika rosenthal's insight:

Good reminders for healthcare communications providers wanting to actively engage with their audience.

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