Here are five powerful reasons for using cartoons in your marketing campaign.
1. Cartoons are one of the most powerful involvement devices on the planet
2. Cartoons double e-mail open rates and increase engagement
When clients test our "cartoon device" (a bi-monthly cartoon feature with personalized caption and multi-function header) in their e-mail campaigns, they usually see their open rates double and then sustain that higher metric over multiple deliveries. Cartoons are also a great device to prompt viral pass-along of your campaign.
3. Cartoons can help you break through to VIP prospects
4. Cartoons add a tremendous "stickiness" factor to any campaign
5. Cartoons have a proven track record
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