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Five little rules for lean thought leadership

Five little rules for lean thought leadership | Healthcare comms | Scoop.it
Don't think of thought leadership as rocket science — think of it as rocket fuel. Continue reading →
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Rescooped by Sarah Roberts from I can explain it to you, but I can't understand it for you.
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Social: An Advanced Marketing Opportunity for the Healthcare Industry

Social: An Advanced Marketing Opportunity for the Healthcare Industry | Healthcare comms | Scoop.it

As we have seen in the retail/consumer and financial services industries, social media is revolutionizing the way people interact with brands – which directly impacts how consumers and customers receive information and make decisions.


Via Riaz Khan
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Rescooped by Sarah Roberts from Pharma: Trends and Uses Of Mobile Apps and Digital Marketing
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The Rise Of Digital Marketing

The Rise Of Digital Marketing | Healthcare comms | Scoop.it
According to an Accenture Report "reducing costs, mastering multichannel marketing and improving digital effectiveness are the top strategic priorities for pharmaceutical sales and marketing execut...

Via eMedToday
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eMedToday's curator insight, June 4, 2013 7:35 PM

A look at the Pharma spend shows a reduction in normal marketing categories. Multchannel marketing and digital are the big plays to reduce costs and be more effective

Rescooped by Sarah Roberts from Latest Social Media News
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Pinteresting Opportunities for the Healthcare Industry | Likeable Media - A Social Media and Word of Mouth Marketing Firm

Pinteresting Opportunities for the Healthcare Industry | Likeable Media - A Social Media and Word of Mouth Marketing Firm | Healthcare comms | Scoop.it

Via Kelly Lieberman, Gerrit Bes
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