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Rescooped by Richard Marcil from Health Care Social Media And Digital Health
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The doctor will text you now: Post-ER follow-up that works

The doctor will text you now: Post-ER follow-up that works | Healthcare | Scoop.it
“ Diabetic patients treated in the emergency department who were enrolled in a program in which they received automated daily text messages improved their level of control over their diabetes and their medication adherence, according to a study.”
Via Marie Ennis-O'Connor
Richard Marcil's insight:
Brilliant - now how do we as marketers pick it up from there for, say, day 30 and on.
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Rescooped by Richard Marcil from Health, Digital Health, mHealth, Digital Pharma, hcsm latest trends and news (in English)
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Mayo Clinic Research shows Cardiac Rehab Patients that aren't tracking with their app are 300% more likely to be readmitted or visit the ER

Mayo Clinic Research shows Cardiac Rehab Patients that aren't tracking with their app are 300% more likely to be readmitted or visit the ER | Healthcare | Scoop.it
"Only 20 percent of the patients who attended cardiac rehab and used the app were readmitted to the hospital or visited the emergency department within 90 days, compared with 60 percent of those in...

Via Celine Sportisse
Richard Marcil's insight:

This certainly speaks to patient engagement and compliance; good to see data...

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Rescooped by Richard Marcil from Designing design thinking driven operations
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2014 Mobile Trends

In this webinar replay, Julie reveals the myths and predictions for top mobile trends in 2014, how smart businesses will transform to adopt to these trends, ...

Via Fred Zimny
Richard Marcil's insight:

Mobile strategy increasingly key to HCP and patient engagement, especially at key points along their 'journeys'

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Audrey CHATEL's curator insight, February 25, 8:12 AM

Dans ce Webinair,  Julie révèle les mythes et les prévisions pour principales tendances mobiles en 2014, comment les entreprises  se transformeront pour adopter ces tendances, et la façon de déterminer si votre entreprise est positionnée pour réussir dans ce monde perpétuellement connecté.

Rowan Norrie's curator insight, February 27, 6:46 AM

Excellent review of how mobile technology is changing the whole customer experience

 

Rescooped by Richard Marcil from Mobile Health: How Mobile Phones Support Health Care
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Top 10 reasons I use Twitter in Healthcare

Top 10 reasons I use Twitter in Healthcare | Healthcare | Scoop.it
“ I've been on Twitter for almost a couple of years now and when I talk to people about it, I still get a healthy dose of skepticism. So I've put together a top ten list of why as a physician and medical educator, I use Twitter.”
Via Marie Ennis-O'Connor, Giuseppe Fattori, Philippe Loizon, dbtmobile
Richard Marcil's insight:
Yeah, all about learning - up, down and sideways
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Rescooped by Richard Marcil from Digital Health
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AskMD Is a Health Dashboard For Your iPhone

AskMD Is a Health Dashboard For Your iPhone | Healthcare | Scoop.it
“ The key feature of AskMD is a symptom checker, but with a twist.”
Via Alex Butler
Richard Marcil's insight:
Sounds like an interesting piece - will have to check it out
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Rescooped by Richard Marcil from Doctor
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51 digital health metrics from 2013

51 digital health metrics from 2013 | Healthcare | Scoop.it

Via Andrew Spong
Richard Marcil's insight:
Some really interesting stats here - Dx stats may be a bit more ahead in the US, though likely not by much
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Rescooped by Richard Marcil from Digital Health
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How to build successful mobile health applications: 4 key principles

How to build successful mobile health applications: 4 key principles | Healthcare | Scoop.it

There is a great deal of attention being paid to mobile health applications at the moment, especially in the context of wearable technology. For example, Samsung, Apple and even Google, have recently made clear the focus they will place on this exciting intersection of biology, medicine, healthcare and digital technology. 


However, some statistics suggest 90% of health apps are deleted or not used again after 10 days, so getting it wrong can be a terrible waste of investment. From my experience, there are four key principles that tend to define if an application in healthcare will work, and if it is likely to be used:.


Via Alex Butler
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Sven Awege's curator insight, March 13, 4:57 AM

Great article by Alex to cover the conceptual positioning.

 

Additional areas that need high focus once you believe you have the aforementioned ingredients that I have seen Pharma struggling with (and assisted in solutioning):

 

- Is my app going to be classified as a Medical Device (and so what)?

- Sponsored vs Owned vs Influenced - and risk balancing

 

Additionally, this article also provides some insights into the stumbling blocks to avoid: 

http://pharmastrategic.com/2012/10/11/to-pharma-app-or-not-to-pharma-app-then-theres-the-it-question/

 

Sophie Undreiner's curator insight, March 15, 5:21 AM

Applis e-santé: 4 conseils pour éviter ça: "some statistics suggest 90% of health apps are deleted or not used again after 10 days, so getting it wrong can be a terrible waste of investment"

Rescooped by Richard Marcil from Digitized Health
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Special #HIMSS14 Infographic: Growth of Social Media in Health Technology

Special #HIMSS14 Infographic: Growth of Social Media in Health Technology | Healthcare | Scoop.it
One-stop place to find HL7 and other healthcare integration information to meet the increased demand in HL7 and healthcare interoperability.

Via Emmanuel Capitaine
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Rescooped by Richard Marcil from Health Care Social Media And Digital Health
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The doctor will text you now: Post-ER follow-up that works

The doctor will text you now: Post-ER follow-up that works | Healthcare | Scoop.it
“ Diabetic patients treated in the emergency department who were enrolled in a program in which they received automated daily text messages improved their level of control over their diabetes and their medication adherence, according to a study.”
Via Marie Ennis-O'Connor
Richard Marcil's insight:
Brilliant - now how do we as marketers pick it up from there for, say, day 30 and on.
more...
No comment yet.
Rescooped by Richard Marcil from Digital Health
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Health-Care Apps That Doctors Use

Health-Care Apps That Doctors Use | Healthcare | Scoop.it
“ New health-care smartphone apps for doctors and patients help with everything from diagnostics and monitoring to revealing who isn't washing their hands.”
Via Alex Butler
Richard Marcil's insight:
Not a big surprise here, but where there is utility, there is use
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