“ I've been on Twitter for almost a couple of years now and when I talk to people about it, I still get a healthy dose of skepticism. So I've put together a top ten list of why as a physician and medical educator, I use Twitter.”
Via Marie Ennis-O'Connor, Giuseppe Fattori, Philippe Loizon, dbtmobile
There is a great deal of attention being paid to mobile health applications at the moment, especially in the context of wearable technology. For example, Samsung, Apple and even Google, have recently made clear the focus they will place on this exciting intersection of biology, medicine, healthcare and digital technology.
However, some statistics suggest 90% of health apps are deleted or not used again after 10 days, so getting it wrong can be a terrible waste of investment. From my experience, there are four key principles that tend to define if an application in healthcare will work, and if it is likely to be used:.
“ Diabetic patients treated in the emergency department who were enrolled in a program in which they received automated daily text messages improved their level of control over their diabetes and their medication adherence, according to a study.”
Via Marie Ennis-O'Connor
Richard Marcil's insight:
Brilliant - now how do we as marketers pick it up from there for, say, day 30 and on.