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Four trends that will shape future advances in healthcare

Four trends that will shape future advances in healthcare | Healthcare | Scoop.it

This year's Center for Connected Health Symposium, presented by the Boston-based Partners HealthCare system, aimed to place today's healthcare challenges in the context of the innovations that will drive change. Here are four trends that will shape future advances in healthcare — and what will catalyze these and other advances in years to come.

 

1. Data Analytics: Improved Population Health Management

 

Analytics, to no one's surprise, ranks highly among healthcare innovations with the most untapped potential. Big data use cases for healthcare continue to emerge, but many organizations remained mired in more traditional analytics practices. In these instances, it can take months to conduct an analysis, says Michael Greeley, founder and general partner with Flybridge Capital Partners; by then, the "window to intervene" has long since shut.

 

2 . Telestroke: Improving Stroke Diagnosis, Treatment and Recovery

 

Like analytics, telestroke seems poised to move from pilot phase to sustainability.

A need certainly exists. More than 40 percent of the nation's hospitals have fewer than 100 beds, says Dr. David Hess, chairman of the Georgia Regents University Department of Neurology, and therefore have little choice but to transfer stroke patients to facilities with more comprehensive stroke centers. But most of those small hospitals are in remote areas, and moving a patient is literally a life-or-death decision.

 

3. Healthcare at Home: The Patient-Centered Medical Home

 

While the so-called patient-centered medical home is largely absent from the Affordable Care Act, the principles of healthcare reform and the accountable care model nonetheless present an opportunity to demonstrate the value of telemedicine and mobile health. The key task is reducing hospital readmissions — which is part of healthcare reform, so much so that hospitals with "excess" readmissions within 30 days face reduced reimbursements.

 

4. Emotional Sensing: Understanding How Patients Feel

 

Skydiving brings similar physiological effects to all comers, says Meghan Searl, a research psychologist with the Center for Connected Health — an increased heart rate, a shortness of breath and, well, the feeling that one's dropping from the sky. Some find it exhilarating; others, downright frightening.

 

What Will Drive Future Healthcare IT Innovation?

 

So what will drive emotional sensing, analytics, home healthcare, telestroke technology and otherhealthcare IT innovations? Connected Health Symposium speakers offered these prognostications.

 

Sensors. Saxon has used sensors to help athletes pinpoint cardiovascular tendencies and military personnel identify who experiences the least stress. She also says she sees potential in automobile sensors, which are already plentiful and could be augmented to, say, monitor a driver's blood pressure using sensors in the steering wheel. External sensors, in particular, are prime for growth, Firlik adds: "As soon as we don't invade the body, we have a lower regulatory barrier."

 

Social media. YouTube is the most popular "TV network" among 18-34 year olds, Saxon points out, and works well as an educational platform for, say, sharing recipes and diet tips for young diabetes patients. Meanwhile, Saxon's everyheartbeat.org encourages people to post a photo of their heart rate to Instagram, simultaneously offering "another window of experience" for the photo-sharing site and providing an easy-to-access data set.

 

Scale. True solutions will need to span hospital departments and lines of business, says Dr. Scott Howell, senior vice president of clinical affairs for Cardinal Health Specialty Solutions. They'll also need to be integrated, which will mean cooperating with pharmacies, acute care facilities, nursing homes and other affiliates and business partners.

 

Startups. Large tech firms such as Google are hiring chief innovation officers. To Greeley, this signals two things: That they recognize that data drives healthcare and that they represent potential co-investors for early-stage investment.


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Rescooped by Ashley Tarriff from Social Media and Healthcare
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Healthcare Social Media Marketing Strategy: Why You Should Incorporate Videos

Healthcare Social Media Marketing Strategy: Why You Should Incorporate Videos | Healthcare | Scoop.it

ust under two years ago, the head of global partnerships for YouTube—a man named Robert  Kyncl—made headlines after making a speech at the annual Consumer Electronics Show in Las Vegas. Within the speech, Kyncl dropped several attention-grabbing figures, such as YouTube banking a startling one trillion hits in 2011. But perhaps the boldest and most influential prediction he made was this: in the next decade, 90% of web traffic will be generated by videos.

If you think that percentage seems high, you aren’t alone. Yet, regardless of whether Kyncl’s prediction comes true, the fact remains that video content is consistently growing in popularity and accessibility. As that growth occurs, you need to make sure your healthcare social media marketing strategy can keep up. Simply put: if your hospital or practice isn’t producing video content yet, now’s the time to start.

And just in case you aren’t convinced by Kyncl’s predictions, here are:

Five Reasons Your Healthcare Social Media Marketing Strategy Should Include Videos:

It’s what the people want. There’s a reason a video of a dog walking on his hind legs is more likely to go viral than an article written about the same phenomenon. Society is largely visual and people like to see things.They’re highly shareable. Though written pieces are also highly shareable, a quick video is more likely to catch the attention of someone with only casual interest. With less time required to determine a reaction, people are more likely to check it out.They demonstrate creativity. Take advantage of a new media to show some personality and variety in your healthcare marketing.They demonstrate currency. When you’re marketing in the healthcare industry, you want your prospective patients to think your hospital or practice is cutting edge. Using video content in your marketing strategy helps demonstrate an understanding of what’s current.You probably already have some. Since starting something new can often be intimidating, try to use potential video content you might already unknowingly have. For instance, if a doctor in your practice has given a presentation recently, it might have been filmed.

So, once you’ve committed your healthcare organization to incorporating video content in your social media marketing strategy, where do you begin? With several platforms to choose from and a variety of strategies to employ, figuring out what works best for your practice or hospital can be tricky. Rather than succumb to the trickiness, keep in mind these beginner tips.

Five Tricks to Make Videos Part of Your Healthcare Social Media Marketing Strategy

Start a “Vlog.” Short for video blog, maintaining a regular vlog series gives your prospective and current patients something to look forward to. Similarly to how you’d generate topics for your written blog, your vlogs should be topical and fairly brief. Think one to five minutes, maximum.Establish a YouTube channel. Acquiring followers and views on YouTube is a great way to see how your video content is being received. By establishing a frequently updated YouTube channel, you can establish your healthcare organization as a resource.Experiment with Vine. Think Twitter for videos. Vine vides are very short (six seconds or less), so they’re great when you have something quick, witty, and impactful to share with your followers. For a slightly longer, but equally casual platform, Instagram also recently started offering a video option.Use variety. Just as with any content creation, you want to keep it fresh and interesting. Vary aspects like subject matter, length, style, and point-of-view to keep your followers interested.Choose wisely. Not everything needs to be made into a video, so think carefully about whether the medium makes sense for your purpose. You want to create video content intentionally and not just for the sake of it.

To really ensure your venture into producing video content is successful, we also compiled a few potential starting points. Just in case you’re struggling to come up with subject matter, here’s a great list you can refer to:

Beginner Video Content Topics for Healthcare Social Media Marketing

Patient stories and interviewsFacility toursPresentations or speechesSimple “How To’s”Employee spotlights (particularly doctors and nurses who with patients will likely interact.)“A Day in The Life” (or, in this case, the office).“Behind the Scenes” transparencies (to whatever degree you can provide them).Big Announcements

As with beginning any new content marketing strategy, we recommend you start slow. Check out other healthcare organizations that make strong use of their YouTube channel and see what type of content they’re producing and how successful it has been. Click here to see a brief search we did through YouTube channels that include the word “hospital.”

 


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Cardinal Health's CEO uses background to think outside the box - Columbus Dispatch

Cardinal Health's CEO uses background to think outside the box - Columbus Dispatch | Healthcare | Scoop.it
Cardinal Health's CEO uses background to think outside the box
Columbus Dispatch
“I have no idea; it's one of those strange things,” he said.

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Mercor's curator insight, May 20, 2013 9:46 AM

 

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Infographic: 5 Healthcare IT Trends Transforming Healthcare

Infographic: 5 Healthcare IT Trends Transforming Healthcare | Healthcare | Scoop.it
CDW Healthcare infographic  highlights 5 healthcare IT trends that are transforming healthcare.  Earlier this year, CDW Healthare, provider of technology solutions and services for the healthcare marketplace released their Health Tech...

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