As consumers take more and more of their health-care needs into their own hands, developers can profit by helping them take control of their health and wellness through apps and mobile services, Rock Health's CEO told GigaOM's Mobilize conference.
Although the health-care system may not be structured in a way that makes most people care about their health — since they don’t usually have to bear the full costs of illness — there is a growing movement of consumers who want to try and take an active role in maintaining their health, and that can be a profitable market for apps and services, according to Rock Health founder and CEO Halle Tecco.
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