Numerous studies indicate that the human brain is able to process visual information 60,000 times faster than text – a fact that partially accounts for the new image-centric approach to online healthcare marketing. In this context, a relevant image or a micro-video posted online can help you elicit a stronger emotional response from viewers compared to text-only posts. To get the best possible results, it’s imperative to complement your healthcare advertising strategy with images and videos that your followers will love to comment on and share.
Including ads nearly indistinguishable from organic content and integrated seamlessly into users’ feeds, native advertising proposes a logical step after Internet users became annoyed and desensitized by pop-up ads and advertising banners. Native advertising comes along with a series of best practices, which require you to ensure that your ads:
don’t strike a discordant note with the organic content of your website – this way, your visitors won’t bounce from your website feeling confused or duped
are highly engaging, but not highly visual
are properly tagged to get found online easily
Another trend that will probably dominate online healthcare marketing in 2014 is organic interaction, which allows healthcare marketers to leverage the interaction with their patients through authentic connections. An authentic connection can be built by posting content that invites target audience to visit websites where healthcare professionals are ready to discuss different health aspects, answer questions and even examine patients remotely through web cameras or videos that people create and send via emails. Additionally, more and more healthcare practitioners recommend patients to use medical mobile applications, which can help them monitor their health. Organic interactions give you the opportunity not only to interact with your patients in a unique way, but also to turn them into reliable brand ambassadors.
We can’t talk about wearable technology without presenting Google Glass, an Android-powered computer built into spectacle frames, which is expected to have a positive impact on different industries, including the healthcare sector. Paramedics connecting instantly with trauma specialists while treating victims at the scene of an accident and transplant teams making available real-time data while carrying out organ removal from organ donors are just a few things that this technology will make possible.
Mobile Ads, Websites and Apps
Studies document that increasing numbers of people use their mobile devices to browse the Internet. This means that mobile medical marketing is key to reaching audience that loves “mobility.” Although creating long blogs that provide high-quality, comprehensive content is very important to attract visitors, make sure that you also optimize your webpage content for mobile devices.
Via Parag Vora