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Who Is "Dr. Google" & Why Every Patient is a Digital Patient

Who Is "Dr. Google" & Why Every Patient is a Digital Patient | Health Comm | Scoop.it

The ubiquitous “Dr. Google” has allowed patients to be more involved in their own healthcare than ever before. The idea of the engaged patient, through the power of digital, has now become the “empowered” patient.

Let’s walk through an example scenario. When patients start to notice something doesn’t feel quite right, theygoogle their symptoms and make a preliminary diagnosis. These self-diagnosers find a physician with some expertise in their condition and check Google Maps to see who is convenient to their homes or offices. They assume they will end up with a specialist, so they read the local specialist reviews on Vitals and Healthgrades. In the waiting room, they post iPad updates on their situations to Twitter and Facebook. Maybe they do some last-minute research. An empowered digital patient’s relationship with “Dr. Google” doesn’t stop after communicating with their real doctor.  After the doctor visit, they research side effects of prescribed medications. They set up accounts in the physician’s EHR. Then they change social-network profile icons to show support for a cure.

While marketing has always played a role in getting new patients in the doors, it is important to not forget about sustaining relationships with the fully engaged—these are the ones who will spread the word about your organization.

Follow the digital patient journey with “Dr. Google” from start to finish in our new infographic.

 


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"The question of pharma's social ROI has gone the way of the question of the shape of the planet"

"The question of pharma's social ROI has gone the way of the question of the shape of the planet" | Health Comm | Scoop.it

Mark Senak writes in his Eye on FDA blog:

 

"The question of ROI [in pharma's use of social media] has gone the way of the question of the shape of the planet.

 

It may still be worth having the discussion if for no other reason than to actually get grounded in your goals and objectives.  But in fact, we have all moved on and we are not turning back.

 

It is probably as much good to ask what the ROI is on social media in the same way you might ask what the ROI was on your press releases, your web site, or the electronic socket in wall.

 

In the end, it may not be a question about the return on investment as much as the cost of not doing business."


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Andrew Spong's curator insight, April 14, 2014 11:15 AM

Nicely put.

José Manuel Taboada's curator insight, April 17, 2014 5:22 AM

So the cuestion may be to be or not to be in Social.

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5 business lessons from patient communities

5 business lessons from patient communities | Health Comm | Scoop.it

Whether you’re in healthcare, retail, or some other industry, here are five business lessons you can learn from patient communities.

 

1. Understand how to meet high customer expectations

 

2. Market with sensitivity

 

3. Keep up with technology

 

4. Test your communication venues

 

5. Enhance your relationship with your customers


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Andrew Spong's curator insight, April 3, 2014 5:16 AM

An interesting attempt to turn the tables: what business can learn from patient communities, rather than vice versa

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Hey Doc, Patients First on Social Media

Hey Doc, Patients First on Social Media | Health Comm | Scoop.it

The secret of a successful social media strategy starts with who is in the middle. And that’s not any different than the philosophical and practical approach any successful physician or clinic takes to his/her efforts. Well, at least when the patient is the one at the center of the effort.


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Marie Ennis-O'Connor's curator insight, April 6, 2014 9:25 PM

Some nice ideas here for putting the patient first 

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Social Media and Patient Advocacy

Slides from my talk at the 4th Annual Putting Patients First Conference in Mumbai.

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PatientView's curator insight, November 28, 2013 8:21 AM
PatientView's insight:

We have figures on the scale of soical media intreaction by patient advocates. In countries where the impact of the finanical crisis is at its worst, patient advocates have turned to social media to interact with one another and raise awareness  of the predicaments of their country's healthcare system to place pressure on government when undertaking reforms. 

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How UCB Pharma created a social strategy around their customers

How UCB Pharma created a social strategy around their customers | Health Comm | Scoop.it

If you’re wondering what a pharmaceutical company is doing in social media, you’re not alone. Regulation, corporate culture and touchy subject matters kept UCB Pharma from completely engaging on Facebook and Twitter until this year. But according to Social Media Manager Greg Cohen, the company’s presence in social serves an important purpose: telling their customers’ stories.

 

In his presentation at SocialMedia.org‘s BlogWell conference, Greg shares how they create a social media presence that encourages patients while complying with regulation and keeping the C-suite happy.

 

Here are some key points from Greg’s presentation:

 

It’s not about selling: Product information has no place in UCB Pharma’s social media strategy. Instead, they focus on helping their customers connect with other people like them and encourage one another.Be the arm around the shoulder: Greg talks about how they encourage patients to share their success stories, help them communicate with doctors, and be a part of a community.Help the legal team understand: In a regulated industry like pharmaceuticals, getting social media content approval is difficult. Greg shares his secret to communicating with their legal team to get everyone on board.


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Physician Communication and Patient-Centered Care: How to Improve Internal Communication

Physician Communication and Patient-Centered Care: How to Improve Internal Communication | Health Comm | Scoop.it

While it has been almost unanimously agreed upon by the health care community that we need to pursue a patient-centered and outcome-based model, reforms for this complex system face significant challenges and may take a long time to complete.read ...


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Patient Engagement Is A Physician-Patient Communication Challenge...Not A Health Information Technology Challenge

Patient Engagement Is A Physician-Patient Communication Challenge...Not A Health Information Technology Challenge | Health Comm | Scoop.it

There is no app for engaging patients in their own health care absent a strong doctor-patient relationship.


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5 Disturbing Consequences of Ineffective Physician-Patient Communication

5 Disturbing Consequences of Ineffective Physician-Patient Communication | Health Comm | Scoop.it
You pay a heavy price for ineffective physician-patient communication…malpractice suits, readmissions, medical errors and low reimbursement just to name a few…check out the research.

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Karl Wabst's curator insight, May 4, 2013 3:12 PM

Before you feel too sorry for physicians and the state of medical malpractice (see: http://sco.lt/7MVQIr) take a look at this list from "The Language of Caring Guide for Physicians: Communication Essentials for Patient-Centered Care."

 

#1 Physician-patient communication problems cause the vast majority of malpractice suits.  In fact, physicians in the lowest third on communication ratings have 110% more lawsuits than those in the top third.

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Patient-Centered Communication Affects Satisfaction, Quality & Patient Safety

Patient-Centered Communication Affects Satisfaction, Quality & Patient Safety | Health Comm | Scoop.it

An important component of patient satisfaction is communication. That’s why surveys such as HCAHPS (Hospital Consumer Assessment of Healthcare Providers and Systems) and CG-CAHPS (Clinician & Group) ask patients how well they felt doctors and nurses communicated with them during their visit. That information is then used as an indicator of the patient’s overall satisfaction with their experience. However, there is a much more important reason thatpatient-centered communication matters – it can affect the safety and quality of the patient’s care.

Every health care interaction depends on effective communication, from making an appointment and registering for a visit to describing symptoms, discussing risks and benefits of treatments, and understanding care instructions.

Whatever our role at UTMB, as we go through our daily routines, many of the terms we use and tasks we perform tend to become second nature, ingrained in our minds to the point that sometimes we can forget how our environment may be perceived by someone who is not familiar with our system. This is something of which we should try to be aware when communicating with our patients.

Factors such as language barriers, disabilities or health care literacy can also contribute to how a patient perceives their experience. These factors, if overlooked, can potentially compromise a patient’s health, particularly when they do not clearly understand their diagnosis or care instructions. A patient who has a hearing impairment or difficulty seeing, reading or writing may not always announce their limitations, because they may be embarrassed or too impaired to mention it at the time. However, these factors could adversely affect their care if they are unable to read the names of their medications and/or the correct dosages, etc.

Communication breakdowns, whether between care providers or between care providers and their patients, is the primary root cause of the nearly 3,000 sentinel events—unexpected deaths and catastrophic injuries—that have been reported to The Joint Commission.

That’s why we must all be committed to patient-centered communications, as leaders, managers and front line staff:

When speaking with our patients, even when we are busy, we should always remember that it is important to make eye contact and listen to their questions and concerns.We must err on the side of caution and clearly communicate using simple language (this applies to written materials as well).Encourage patients to repeat the care-related information you have explained to them to make sure that they understand what you told them.When applicable, limit information to two or three important points per clinic visit.Use drawings, models or devices to demonstrate points and always encourage patients to ask questions.Patients should always receive an After Visit Summary (AVS), with information about all of their medications, diagnoses, test results and plans for follow-up care, as well as physician and clinic contact information.

Simply striving for patient-centered communication can make a big difference in the health and wellness of our patients! Please remember that there are also services available to assist you, such as UTMB’s Patient Services & Language Assistance programs.


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(IMC/COMBI) in Health and Social Development - Journalism and ...

(IMC/COMBI) in Health and Social Development - Journalism and ... | Health Comm | Scoop.it
COMBI applies the disciplines of marketing (including village-level marketing traditions), public relations and public advocacy, administrative mobilisation, advertising, counselling, personal selling, community mobilisation, health education, mass...
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Video for Physician-Patient Communication | HealthWorks Collective

Video for Physician-Patient Communication | HealthWorks Collective | Health Comm | Scoop.it
A Social Media Today community ... He uses it to communicate with certain patients, with many correspondents, and since his presentation at Doctors 2.0 and You was recorded, here's the video. ...
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More data, better drugs: Genentech, PatientsLikeMe ink groundbreaking research pact

More data, better drugs: Genentech, PatientsLikeMe ink groundbreaking research pact | Health Comm | Scoop.it
The five-year agreement is the first broad research collaboration between PatientsLikeMe and a drug company, but it also demonstrates how open-source research and social media are increasingly tapped by companies to get real-world insights into diseases and how patients respond to treatments.

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Do better for your customers: 5 business lessons from patient communities

Do better for your customers: 5 business lessons from patient communities | Health Comm | Scoop.it
Whether you’re in healthcare, retail, or some other industry, here are five business lessons you can learn from patient communities.

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From Med School to Patient Care, Social Media is Changing Things Up in the Healthcare Industry

From Med School to Patient Care, Social Media is Changing Things Up in the Healthcare Industry | Health Comm | Scoop.it
With nearly 75 percent of American adults using at least one social network—half of whom belong to more than one—there is no doubt that social media has ha

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American Public Health Association - Web 2.0 for Health Promotion: Reviewing the Current Evidence

American Public Health Association - Web 2.0 for Health Promotion: Reviewing the Current Evidence | Health Comm | Scoop.it

As Web 2.0 and social media make the communication landscape increasingly participatory, empirical evidence is needed regarding their impact on and utility for health promotion. Following Preferred Reporting Items for Systematic Reviews and Meta-Analyses guidelines, we searched 4 medical and social science databases for literature (2004–present) on the intersection of Web 2.0 and health.


Read More: http://ajph.aphapublications.org/doi/abs/10.2105/AJPH.2012.301071?journalCode=ajph


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Inspire Rare Disease Health Communities at a Glance

People affected by rare diseases come to Inspire's health communities for peer-to-peer information and support.

Via Lionel Reichardt / le Pharmageek, PatientView
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PatientView's curator insight, January 13, 2014 4:48 AM

tx Lionel R for picking this Up 

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Use of EHRs Can Enhance Doc-Patient Communication EHR use during clinical encounters can invite patients into participatory model of care

Use of EHRs Can Enhance Doc-Patient Communication EHR use during clinical encounters can invite patients into participatory model of care | Health Comm | Scoop.it

 Electronic health records (EHRs) can be used during clinical encounters to enhance the physician-patient relationship, encouraging communication during the clinical encounter, according to a viewpoint published in the June 12 issue of the Journal of the American Medical Association.


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Physicians worry about patient misinformation on the Internet

Physicians worry about patient misinformation on the Internet | Health Comm | Scoop.it

'The Internet puts solid health information at a patient's fingertips, but two new studies suggest that too many of those fingertips stray into questionable territory.

 

In a survey from Wolters Kluwer Health, 78% of physicians said that lack of time is one of the most common challenges for physician-patient communication. The next biggest problem in this regard — cited by 53% of physicians — is misinformed patients.

 

The phone survey, conducted in August, included more than 300 US physicians, roughly split between primary care physicians and specialists.'


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Essential patient communication tips for physicians

The manner in which a physician communicates information to a patient is as important as the information being communicated. Patients who understand their doctors are more likely to acknowledge health problems, understand their treatment options, modify their behavior accordingly, and follow their medication schedules. In fact, research has shown that effective patient-physician communication can improve a patient’s health as quantifiably as many drugs—perhaps providing a partial explanation for the powerful placebo effect seen in clinical trials.


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Improving Patient-Physician Communication about Internet Use: Why “Don’t Ask, Don’t Tell” Doesn’t Work

Improving Patient-Physician Communication about Internet Use: Why “Don’t Ask, Don’t Tell” Doesn’t Work | Health Comm | Scoop.it

A disconnect currently exists between patients' use of the Internet and their consultations with their physicians. Too often, patients don't tell their physicians about their Internet use and physicians don't ask; both suffer due to the erosion of trust and missed educational opportunities. Better patient-physician communication about Internet use is needed to help patients become truly empowered healthcare consumers.


Via Marie Ennis-O'Connor
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Marie Ennis-O'Connor's curator insight, September 22, 2013 11:22 AM

Patient use of the Internet disconnected from physician care can be detrimental. The benefits of Internet use can accrue with better design, education, and communication. More effective health Web site use can occur through improved design practices, physician and patient education, and patient-physician communication integrating patient Internet use. Better communication can be facilitated by questions on patient forms and guidelines on health Web sites. The next step is testing these hypotheses. The expected outcome is better informed patients whose Internet use is integrated into, rather than disconnected from, their medical care.

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Head of Communications - Third Sector

Head of Communications - Third Sector | Health Comm | Scoop.it
Head of Communications
Third Sector
The charity offers support, information, training for health, social care and education professionals and campaigns to improve access to, and quality of, health and education services.
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SaludToday Blog » Latina Researcher Wins 'Health Promotion' Award

SaludToday Blog » Latina Researcher Wins 'Health Promotion' Award | Health Comm | Scoop.it
The award, given annually, recognizes outstanding contribution of behavioral scientists to the field of health education, health promotion and/or health communications research or theory. ...
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