Some of the key Findings from the Symplur Healthcare Conference Study.
• There were more virtual participants (592) than participants that were physically present at the location (400). This illustrates both the power of social media, and the powerful impact the thought-leaders at the Doctors 2.0 & You conference created as their ideas went viral across the globe.
• The 4,999 total tweets created significant awareness of the ideas shared by the presenters at the conference with a total of 11,969,612 potential impressions in Twitter users’ tweet streams.
• There was great diversity in languages used by the social participants with English, French and Spanish being the top three, followed by Dutch, Italian, and German.
• The second day of the conference created the highest volume of social conversations with a total of 2,858 tweets.
• The social peak of the conference took place at noon the second day when Jen Dyer MD, MPH (@endogoddess) presented on how mobile apps and social media can be a powerful way to improve health literacy. This hour alone generated over 500 tweets.
• Patients were strongly represented at the conference being one of the main segments or social influencers.
• Looking at the top 50 influencers, they found that Doctors made up the largest group (12). They were followed by Consultants (8), and Patients (7).
• From analyzing the hashtags used during the conference, they identified some of the main topics discussed including “Healthcare Social Media”, “Mobile Health”, “Pharma”, “ePatients” and “eHealth”.
- See more at: http://cliveroach.tumblr.com/post/49807570184/twitter-impact-on-healthcare-conferences#sthash.avzqthVj.dpuf