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36 Tools and Tips for Social Media Marketers

36 Tools and Tips for Social Media Marketers | Health care trade plays a vital part within the economy of a country. | Scoop.it
Are you a busy social media marketer?Do you want to find more tools and tips to do your job even better?Marketers are always looking for useful social media tools to increase visibility and productivity.In this article you'll discover the best tips and tools I shared on the Social

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How to Use Pinterest for Videos, SlideShares and Podcasts

How to Use Pinterest for Videos, SlideShares and Podcasts | Health care trade plays a vital part within the economy of a country. | Scoop.it
Do you only share images on Pinterest? Would you like to share other content to grow your Pinterest followers and other social networks? You can also share videos, SlideShares and audio podcasts and extend your exposure in those networks thanks to Pinterest. In this article I'll explain how you can use Pinterest to increase exposure…

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Peg Corwin's curator insight, November 3, 2014 6:31 PM

Great ideas for videos, podcasts and Slideshares on Pinterest.  Examples and suggestions.

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Content Marketing Tools | Listly List

Here's a crowdsourced list of content marketing tools. Add yours and upvote your favorites.

Vendors: please don't game this list! | Google Analytics, Docalytics, StoryStream, Scoop.it, Oktopost, Buffer - A Smarter Way to Share on Social Media, Upload & Share PowerPoint presentations, documents, infographics, Evernote, Listly - Lists made easy + social + fun!, and LookBookHQ

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Mike Ellsworth's curator insight, December 8, 2014 2:59 PM

As with every list I publish, there's some I've heard of and others that are completely new. Altogether, a great collection.

 

Via @dougkessler 

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Increase Qualified Leads With These 3 Digital Marketing Tactics - ClickZ

Increase Qualified Leads With These 3 Digital Marketing Tactics - ClickZ | Health care trade plays a vital part within the economy of a country. | Scoop.it

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Tactic #1: Get Your CEO to Jump Into Social Media

Connect with them by getting active on social media.

 

Tactic #2: Commit to Blogging – Meet Your New Biz Development Pro

Start easy. Go off-page. Start a vertical blog in an area where you are a thought-leader. Think of your blog as a store with categories of reference. What categories do you know best? Start there. Hire a professional blogger as necessary.

 

Tactic #3: Boost Search Rankings With Content Marketing

You should be doing everything you can to drive more traffic to your website. One way to do this is to work toward a better search ranking. Nearly 80 percent of marketers say that content marketing improves the amount of traffic coming to their site, and it also assists them in getting better search rankings.

 

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marketingIO's curator insight, December 8, 2014 8:47 PM

Numbers 2 and 3: you would expect that this is already in progress. But the CEO's social account is gold: everyone wants to follow the CEO and read their insights (so long as it passes by compliance). 

Aileenexa's curator insight, December 9, 2014 1:48 AM
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Amazon tests delivery by bike in New York City

Amazon tests delivery by bike in New York City | Health care trade plays a vital part within the economy of a country. | Scoop.it
The e-commerce giant may have found a way to get you your order within one hour.

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Facebook to Overtake YouTube: 5 New Research Findings

Facebook to Overtake YouTube: 5 New Research Findings | Health care trade plays a vital part within the economy of a country. | Scoop.it
Do you want to know why it's important to maintain a Facebook presence? Have you seen the latest research on Facebook? Knowing how Facebook affects online marketing can improve your own efforts. These five studies reveal how Facebook impacts online marketing and why it's here to stay. #1: Facebook Drives Four Times More Traffic Than…

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Peg Corwin's curator insight, November 24, 2014 9:24 AM

Interesting facts from recent research:  

-- Facebook Poised to Surpass YouTube in Direct Video Uploads

-- Facebook Most Popular Social Site on Mobile

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6 proven tactics for bloggers to drive traffic from Pinterest

6 proven tactics for bloggers to drive traffic from Pinterest | Health care trade plays a vital part within the economy of a country. | Scoop.it
Bloggers visual content marketing is what Pinterest empowers you to do. To drive more traffic to your website visual content marketing is a proven strategy

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Peg Corwin's curator insight, November 26, 2014 8:22 AM

Good tips for spreading your Pinterest brand far and wide.

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Europe's postal firms under fire as Amazon expands deliveries - Reuters UK

Europe's postal firms under fire as Amazon expands deliveries - Reuters UK | Health care trade plays a vital part within the economy of a country. | Scoop.it
LONDON (Reuters) - Europe's postal firms need to slash costs and invest in new technology and services if they are to withstand the challenge of new entrants such as U.S.

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B2B Lead Blog » Marketing Automation: Lessons from 4 case studies

B2B Lead Blog » Marketing Automation: Lessons from 4 case studies | Health care trade plays a vital part within the economy of a country. | Scoop.it

Digest...

 

Case Study #1 – Marketing Automation: 200% increase in lead volume for software company after implementation

Case Study #2 – Lead Generation: Revamped marketing automation and CRM technology drives 75% more leads

Case Study #3 – Marketing Automation: Implementation drives $550,000 in net new revenue at Crain’s

Case Study #4 – Marketing Automation: IT company boosts leads 59%, generates $1.5 million with system implementation

 

 

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marketingIO's curator insight, December 1, 2014 10:08 PM

What a tremendous collection of MAS case studies. You can learn from each one!

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18 Reasons to Map Customer Journeys - FutureLab

18 Reasons to Map Customer Journeys - FutureLab | Health care trade plays a vital part within the economy of a country. | Scoop.it
Have you started journey mapping yet? Or are you still wondering why it's an important tool to have in your customer experience management toolbox?

 

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marketingIO's curator insight, November 16, 2014 8:38 PM

Strange not to specifically see the role this plays in the content marketing strategy.

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How to Structure a Marketing Team of Any Size - HubSpot

How to Structure a Marketing Team of Any Size - HubSpot | Health care trade plays a vital part within the economy of a country. | Scoop.it
The biggest mistake I see marketing leaders make is over-investing in marketers who specialize in the bottom of the funnel. In fact, the best way to help your sales team is to build brand awareness and create content that generates a lot of leads over time. An increase of twice as many leads means twice as many quality leads -- as long as you have software that lets you filter those incoming leads efficiently. That's how you build a successful sales and marketing machine.

So if your team has three people on email marketing but only one content creator -- who probably also runs social media and puts together design hacks on the side -- then you're not investing enough headcount in the "attract" stage. Your next hires should be top-of-the-funnel marketers. The more helpful and compelling content your team produces, the more effective you will be at driving traffic to your website and building a base of loyal followers and fans who eventually convert into customers.

 

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marketingIO's curator insight, November 17, 2014 7:07 PM

You need your data jockeys and your marketing ops overlay. Need ideas? Contact me: I have solutions.

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The 2015 B2B CMO Challenge: Measuring Content Performance - MarketingLand

The 2015 B2B CMO Challenge: Measuring Content Performance - MarketingLand | Health care trade plays a vital part within the economy of a country. | Scoop.it
If there’s one thing you can resolve to do as a CMO in 2015, it’s to put processes and measurements in place for your content activities. According to data from the Aberdeen Group, companies that have well-defined content management processes outperform those that don’t in terms of website click-through rates (4.5 percent versus 3.4 percent) and conversions (5.9 percent versus 3.8 percent).

As with any digital marketing initiative, you’ll need to first define the channels you’ll distribute your message within. You’ll then need to closely track those over time to gauge return.

 

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marketingIO's curator insight, November 18, 2014 9:31 PM

I've yet to find specific measurements for content and social that are tied directly to business metrics. So all you can do is set your own objectives for your overall content marketing strategy. If you want to tie your efforts to business metrics, you'll need to rope in all marketing spend as a part of the formula.

Katherine Zhang's curator insight, November 24, 2014 7:19 PM

Content performance in 2015: 3 Ways to Win.

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3 Ways to Use Data for Successful Marketing in 2015 - CMO Essentials

3 Ways to Use Data for Successful Marketing in 2015 - CMO Essentials | Health care trade plays a vital part within the economy of a country. | Scoop.it

Digest...

 

Here are three ways you can action your data right now to hit the ground running on January 1st, 2015.

 

BUILD THE ULTIMATE CONTENT PLAN

Only 32% of marketers say that their content marketing strategy enables personalization. And yet, personalized content can greatly accelerate the sales cycle. You can use data to key up the right content based on your contact and accounts’ buying stage. Bucket your targets according to where they are in the buying journey.

 

PERSONALIZE YOUR WEBSITE EXPERIENCE

Companies with a website-content strategy designed around their audience’s preferences are nearly twice as likely to convert as those without. With 80% of today’s buyer’s journey taking place online, the experience a prospect has visiting your website and the information s/he encounters along the way is critical. Capitalize on your existing data to improve user experience and website lead conversion.

 

ROLL OUT A TARGETED ACCOUNT-BASED MARKETING CAMPAIGN

In the B2B world, buying decisions (especially highly considered purchases) are made by a buying committee rather than a single individual. Account-based marketing (ABM) focuses on nurturing that group of decision-makers as a whole. The more you know about an account’s behavior, the more personalized, precise and effective your ABM becomes…and the higher your chance of closing that account.

 

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marketingIO's curator insight, November 18, 2014 9:42 PM

MIA: using the data to segment your DB by persona, and crafting your content, offers, messages, etc. accordingly.

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Should you repeat your tweets? Facts and figures from 1M tweets

Should you repeat your tweets? Facts and figures from 1M tweets | Health care trade plays a vital part within the economy of a country. | Scoop.it
It is mainstream that to share a news on Twitter one should repeat it a few times, for the simple reason that your followers aren't up online on twitter all day and that they are likely to miss your great news.
At Wisemetrics we like to look a statistics from lots of data points, and since we have our hand on around 1B tweets, we thought we could get some concrete numbers about if one should repeat tweets.

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Mike Ellsworth's curator insight, December 2, 2014 9:18 PM

Should you repeat tweets? The short answer is, yes. But not too quickly. Even the 6th tweet gets significant interest.

 

Via @JanaLThibs 

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How to Make Your Landing Page More Persuasive Using Buying Modalities - Unbounce

How to Make Your Landing Page More Persuasive Using Buying Modalities - Unbounce | Health care trade plays a vital part within the economy of a country. | Scoop.it

Digest...

 

Competitive buying modality

>>  A clear unique value proposition

>>  Notable client logos

>>  Quizzes and assessments

 

Spontaneous buying modality

>>  Hard-to-resist guarantees

>>  Elements of urgency

>>  Directional cues

 

Methodical buying modality

>>  A clear, step-by-step process

>>  Promise of superior service

>>  Believable testimonials and hard evidence for claims

 

Humanistic buying modality

>>  Testimonials from real customers

>>  Personable copy

 

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marketingIO's curator insight, December 7, 2014 9:31 PM

Of course, you have no idea who in your DB is who. Answer (and corroborated in the post): cater to each one in your landing pages.

Jason Voelker's curator insight, December 8, 2014 11:59 AM

Looks like the traditional buying behaviors still rule, but with a twist. 

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BusyBlock Internal Dropbox Product [Animated Explainer Video]

BusyBlock Internal Dropbox Product [Animated Explainer Video] | Health care trade plays a vital part within the economy of a country. | Scoop.it
BusyBlock Internal Dropbox Product

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Marks & Spencer beset by delivery woe - unable to cope with Black Friday orders - This is Money

Marks & Spencer beset by delivery woe - unable to cope with Black Friday orders - This is Money | Health care trade plays a vital part within the economy of a country. | Scoop.it
Marks & Spencer has become engulfed in a fresh crisis, wiping 3 per cent off its shares after problems at its state-of-the-art distribution centre.

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STUDY: Combine Email Marketing with Facebook Ads - AllFacebook

STUDY: Combine Email Marketing with Facebook Ads - AllFacebook | Health care trade plays a vital part within the economy of a country. | Scoop.it
A study in which a leading U.S. retailer targeted 565,000 email subscribers with both its regular emails and coordinated Facebook News Feed ads found that subscribers who received both were 22 percent more likely to make purchases than those who only received emails.

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Matt Rogers's curator insight, November 24, 2014 9:08 PM

The article discusses combining email and Facebook marketing.  While the concept is interesting and the study shows it can improve click through rates up to 22%, I believe that this type or marketing would be much more costly (both time and monetarily) and difficult to achieve for the smaller boost it provides.  I also think that this type of marketing is only effective to specific psychographic segments.

InfoProfitz's curator insight, November 29, 2014 11:58 AM

Interesting study

Rafael Jimenez Rodriguez's curator insight, December 8, 2014 2:32 AM

 http://justonenetwork.com/usuario/registro/Liderrafajr

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How to Set up Facebook Retargeting

How to Set up Facebook Retargeting | Health care trade plays a vital part within the economy of a country. | Scoop.it
Learn how retargeting works, what platforms to run different campaigns on, and how to set up a retargeting ad on Facebook.

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Peg Corwin's curator insight, November 24, 2014 9:34 AM

Post is a general intro to ad retargeting.  Further down you will find step by step instructions for Facebook retargeting campaigns.

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The Changing State of Content Marketing [Infographic]

The Changing State of Content Marketing [Infographic] | Health care trade plays a vital part within the economy of a country. | Scoop.it
The Changing State of Content Marketing [Infographic]

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The 9 Best and Worst Questions to Ask in a Marketing Automation RFP - HubSpot

The 9 Best and Worst Questions to Ask in a Marketing Automation RFP - HubSpot | Health care trade plays a vital part within the economy of a country. | Scoop.it

Digest...

 

The Worst Questions to Ask

1) Does your platform do this in that screen?

2) What percent of revenue do you invest in product development?

3) How many reports can I create?

4) Can you do real-time personalization?

 

The Best Questions to Ask

1) How will you help us grow our database?

2) How easy is it to create assets for my marketing programs and make changes to them (emails, landing pages, etc.)? Do I need to know HTML or CSS? What about for mobile optimization?

3) What is the CRM integration process like?

4) How easy is it to measure the effectiveness of your marketing -- and quickly act on it?

5) When you have issues, how easy is it for anyone on your team to get support?

 

 

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marketingIO's curator insight, December 1, 2014 10:05 PM

Moral of the story: ask those questions that are relevant to you, your strategy and your weaknesses. Everything else is superfluous. Oh, and ask "how can I tie this into our business metrics?"

Aileenexa's curator insight, December 2, 2014 1:04 AM
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Arianna Russo's curator insight, December 9, 2014 8:29 PM

The article provides helpful information for companies willing to invest in Automations. It shows how a very high percentage of marketers are not happy with their software. With this questions companies can find help when deciding to invest

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How To Grow Your Email List Using Facebook Ads

How To Grow Your Email List Using Facebook Ads | Health care trade plays a vital part within the economy of a country. | Scoop.it
Do you use Facebook advertising for your business? Building an email list using Facebook it's easier than ever.

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Peg Corwin's curator insight, November 13, 2014 8:47 AM

Step by step instructions for growing that list with Facebook Ads, complete with screenshots.

Rafael Jimenez Rodriguez's curator insight, December 8, 2014 2:33 AM

 http://justonenetwork.com/usuario/registro/Liderrafajr

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Dissecting the content marketing funnel - DigitalJournal.com

Dissecting the content marketing funnel - DigitalJournal.com | Health care trade plays a vital part within the economy of a country. | Scoop.it
Content is king, and for your business to excel in today’s fast-paced marketplace you need a solid content marketing strategy to generate leads and turn them into paying clients.

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Interstellar Inbound Marketing: Why Your Biggest Draw May Be Your Job - Business 2 Community

Interstellar Inbound Marketing: Why Your Biggest Draw May Be Your Job - Business 2 Community | Health care trade plays a vital part within the economy of a country. | Scoop.it
Earlier this week, I stopped working to pull up a website and watch other people work.

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Shanghai's Winit to provide eBay cross-border supply chain solutions, supported by overseas warehousing

Shanghai's Winit to provide  eBay cross-border supply chain solutions, supported by overseas warehousing | Health care trade plays a vital part within the economy of a country. | Scoop.it
Shanghai firm signs deal with eBay

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Christine Calais's curator insight, November 28, 2014 1:52 PM

"Since 2013, Winit has established four warehouses in the United States, the United Kingdom, Germany and Australia, providing eBay sellers with tailor-made one-stop service"