There are lessons about how we should think about innovation in Steve Jobs' tragic death.
It’s not just that Jobs’ refusal of treatment is “crazy,” as former Intel chief Andy Grove put it to Isaacson. This tragedy sprung from the very thing that made him so great: his unwillingness to believe that technology needed to be clumsy, ugly, or difficult. In consumer products, this led to the MacIntosh and the iPhone. In animation, it created the Pixar canon. But biology and medicine are messy, and demanding a magic solution doesn’t always produce one.
A former head of comms at pharma giant Johnson & Johnson is setting up a new venture specialising in digital comms.
Alex Butler: has set up The Social Moon Alex Butler has partnered with healthcare agency Aurora PR to set up The Social Moon.
Butler was previously marketing comms manager for the EMEA region at Johnson & Johnson and was also digital strategy and social media manager at sister firm Janssen Pharmaceuticals.
Butler will be managing director of The Social Moon, billed as the UK’s first digital-only marketing and comms agency for the healthcare and pharma industry. He will work with Aurora founders Neil Crump and Claire Eldridge and will be based out of Aurora’s London offices.
Butler said The Social Moon was already advising a number of companies on digital and social media and will work collaboratively with Aurora’s existing clients.
We’re excited to announce the very first results of our ongoing study of Arthritis. At CureTogether, 798 people with Crohn’s came together to rate 30 treatments. When we gather 1,000 treatment ratings for a condition, we publish an infographic, and Arthritis has just crossed that threshold.
How's today been?' has been developed by Janssen to help you track how your child’s day has been. What you record can be used to discuss how Attention Deficit Hyperactivity Disorder (ADHD) affects your child and family life to help find the best ways of adapting to life with ADHD.?
‘Digitally Sick looks at the Conference Season 2011: Mobile, gaming, big data and arrest warrants’
Digitally Sick is a podcast-driven thought leadership blog co-founded by Faisal Ahmed, Alex Butler and Andrew Spong.
Why Collectively, we felt that the European health conversation lacked a space within which an informal, incisive and occasionally irreverent commentary on the issues of the moment could take place.
Digitally Sick is our response to this perceived need.
What The podcast’s emphasis is primarily on focused on the sharing of the opinions of ourselves and our many guest speakers as to the Pharmaceutical industry’s digital activities – what the industry is doing, what it isn’t doing, and what it could or should be doing.
There is, of course, no cordon around the health conversation so our discussion will range freely across the communities of interest that the industry seeks to reach out to and interact with, listeners can expect Digitally Sick to cover a wide range of topics over the coming months.
You The best conversations contain the most diverse opinions, so we not only welcome but are actively seeking out guest speakers to join us for each week’s podcast.
If you would like to take part in a future edition of Digitally Sick, please contact either Faisal, Alex or Andrew. The discussion continues between podcasts on Twitter via the #digisick hashtag
Faisal Ahmed – email@example.com Alex Butler – Alex@thesocialmoon.com
Two years after launching the blog, InPharm’s web editor Dominic Tyer bows out with a final post.
This will be my last Digital Pharma post as, after two years writing the blog - and a full 12 years with Pharmafocus, I will shortly take up a new challenge within the sector.
Since launching the blog in 2009, developments in the digital realm have moved ahead with lightning speed.
The biggest changes since then (indeed in the last decade) have been the growth of healthcare information online, and how this has changed all the relationships in healthcare - relationships between patients, healthcare professionals, charities, healthcare systems and the pharma industry.
In that time, I’ve been tracking how this revolution in technology and online behaviour has affected the pharma industry.
Rebecca Aris interviews Alex Butler The Social Moon We’ve heard from quite a few folks now from both within pharma and those more visible driving change on the outside. This week we’re lucky enough to catch up with someone who has spanned both camps in the last few weeks as he makes the move into the service sector off the back of a successful career with pharma giant Johnson & Johnson. Alex Butler is an extremely well-known figure when it comes to digital pharma, being a regular speaker at conferences and one of the more outspoken pharma folks when it comes to actually personally using social media channels such as Twitter. During his time with Johnson & Johnson he has directly led the development of initiatives such as Psoriasis 360, which won three categories at the recent PM Society Digital Media Awards, so he can certainly practice what he preaches. During our discussion, Alex talks about how his focus beyond pharma, on the broader world of technology and communications and how this affects society, gives him a slightly different perspective on what the industry should be doing to drive better healthcare delivery. He also talks about his personal experience with digital projects, key lessons learned and who else he sees as drivers of change. Critically, Alex provides a perspective on how it’s not all about Facebook and Twitter, but a more cohesive approach to collaboration and online engagement, which involves the use of novel technology from beyond our sphere of comfort.For the supporting article and to add your comments, please visit: http://www.pharmaphorum.com/2011/10/19/social-pharma-faces-alex-butler/
For many people, daily computer use might lead to complaints about a sore back, carpal tunnel or lost data. For Polytechnic Institute of New York University (NYU-Poly) Associate Professor Katherine Isbister, glazed eyes and fatigue at the end of the day led her to rethink “our physical relationship to everyday computing.”
Boston Scientific Corporation (NYSE: BSX) introduces its CardioTeach™ iPad® app, an industry-first, free educational resource to help healthcare professionals better educate patients and caregivers about therapy options related to cardiovascular and peripheral diseases, specifically atrial and ventricular arrhythmias, coronary artery disease, heart failure, heart rhythm disorders and peripheral vascular disease.
Health Games Research is a national program that provides scientific leadership and resources to advance the research, design, and effectiveness of digital games and game technologies that promote health. It is funded by the Robert Wood Johnson Foundation’s Pioneer Portfolio and headquartered at the University of California, Santa Barbara. The Pioneer Portfolio supports innovative projects that may lead to breakthroughs in the future of health and health care. There is both an art and a science to designing health games that are appealing, engaging, and impactful. Health Games Research provides the science.
Social media guru Alex Butler has left his former post as head of digital comms at Janssen to establish Social Moon, the UK’s first digital-only marketing and comms agency for the healthcare and pharma industry.
Social Moon will give digital communication services to pharma and the healthcare industry that will include online advertising, digital marketing and social media - it will also uniquely offer online crisis management for struggling firms.
The Social Moon’s overall aim is to accelerate and simplify a business’s ability to be social online.
This is a tough task for pharma, especially in Europe, where it is not allowed to sell - or look to be selling its products directly to patients, which has left some firms overly cautious or simply dismissive of using social media.
The Social Moon will soon launch a website based around a professional blog filled with comment, analysis and free resources to help clients manage their online strategy.
This will include a weekly ‘White Board Friday’ video series where Butler will help people understand and implement concepts and strategies including information architecture, mobile, games for health and social media strategy and evaluation
Few areas of mobile health captivate and frustrate like the integration of electronic health records (EHRs). As mHealth rapidly evolves so, too, has EHR, making for a multidimensional moving playing field of competing and often incompatible technologies. Medical computing expert Scot Silverstein of Drexel University has criticized most medical records systems as being overly complicated, difficult to use, and prone to glitches, a perspective substantiated by IT behemoths such as IBM and Microsoft that have discovered highly lucrative revenue streams helping hospitals integrate and extract data from disparate and unwieldy software systems.
GE has followed up its highly successful Ecomagination campaign with one called healthymagination and its first target is breast cancer. O'Reilly Media wrote about it here. I find it hard to commend GE highly enough.
Spontaneous discovery is one of the best things about the App Store. Sometimes you are just idly checking out some apps and you hit upon a gem that you just have to share with the world. Play It Down is one such app. Among other things, it lets you test your hearing to make sure that it is functioning as expected, so you can take corrective steps if it isn’t.