When Apple announced iOS 8 at WWDC last week, less than 5 minutes of the almost two hour long event was fully dedicated to explaining the Health App and Healthkit platform. Even though the announcement had such a small amount of time dedicated to it, there was a disproportionate amount of excitement about Apple’s first full foray into mobile health. Some are claiming Apple will definitively solve the problem of health metric silos, and Healthkit will finally enable a platform where data from various apps and devices can easily be captured.
Let’s make this clear — Apple’s health app and healthkit is not a panacea. It’s certainly a big step — but not for the reason most people think.
Most people think the key is for Apple to create a slick app that automatically ties into other healthcare app’s metric repository and for Apple to do a better job of displaying that information to end users. They think the key is for Apple to create a hardware platform that helps collect metrics as well, such as the rumored iWatch.
However, it’s not about the hardware or slick software. In this case, it’s about the partnerships. In particular, a partnership with Epic. The Mayo Clinic partnership Apple mentioned alongside Epic is interesting and has more sex appeal to the general patient population because of Mayo’s name — but it’s not nearly as big of a deal as Epic. Not even close.