The vastly changed communicaions landscape has revolutionised scientific communications, from what constitutes peer reviewed reseach, through to study design, dissemination of information and research collaboration. It is also challenging the very existance of the medical conference itself.
In this pod Len Starnes joins the team and takes a look at what this means for the healthcare community broadly and for pharma specifically.
As Len Starnes puts it: 'the medical conference is dead. long live the medical conference'.