Games are a powerful tool, they can be used to solve complex problems and to bring people together. Farmville clearly demonstrates, with almost 100 million users, that the opportunity to connect via games is vast. The use of games in healthcare is just being realised as we see more healthcare game tools coming to market.
Syrum is a game currently under development by Boehringer Ingelheim, which will promote how the pharmaceutical industry works. The game development, led by John Pugh, is at the Beta testing stage and can be expected to be made available through Facebook. Players of the game will be able to ‘save the world, one disease at a time, by harvesting molecules’. Boehringer will be using the social aspect of Facebook including linking up with Facebook friends, awarding gifts to friends and being rewarded for Facebook check-ins.
At the advent of this, the first social game that a pharmaceutical company has ever produced, we get an insight from John Pugh in his conversation here, led by Alex Butler.
Watch the video below to hear Alex and John’s conversation.