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How Live Tweeted Brain Surgery Reached 14.5 Million People

A live tweeted brain surgery reached an audience of more than 14 million people, says the hospital that broadcast the operation.


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Kathie Melocco - Health Care Social Media Tips
Cut through the noise and learn how to build your brand online with tips from across the social media ecosphere
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Storytelling: The Cornerstone of Social Impact

In his quest to seek out people and ideas shifting how the world works to make it better, Scott Henderson talks with Neal Baer, pediatrician, writer and producer of ER, Law and Order Special Victims Unit, and The Gifted Man, and author of KillSwitch.

 

Neal Baer is a true Renaissance man – a medical doctor, television writer and producer, and author, all in one. But, underneath it all, Baer sees himself as a storyteller. Whether they are on the small screen or through social media or in paperback, Baer’s stories drive to address and solve important social and ethical issues.

 

Through his work on NBC and CBS primetime television, Baer has been able to tell great stories that make large audiences step back and consider ethical dilemmas surrounding medicine and law. Baer has also worked to promote global health through new media channels, particularly using mobile phones. Finally, he has leveraged his storytelling talent to advise social entrepreneurs from the Unreasonable Institute and the Skoll Foundation on how to tell their story to inspire and mobilize people to action for their cause.


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Social Entrepreneur of the Year - Jac and the Crimson Campaign | The Brave Discussion

Social Entrepreneur of the Year - Jac and the Crimson Campaign | The Brave Discussion | Kathie Melocco - Health Care Social Media Tips | Scoop.it
The crimson campaign supports women to overcome the inequalities of menstruation, targets four areas : Financial, Environmental, Educational and Cultural.

 

Read about Social Entrepreneur of the Year- Jac Torres Gomez, her own story.

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Social Media Tips for Doctors

Social Media Tips for Doctors | Kathie Melocco - Health Care Social Media Tips | Scoop.it
How, as a physician should you use, say Twitter? Or YouTube? Or the omnipresent Facebook to connect with your audience? What's your purpose? What should be your approach to optimize your social media channel?

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E-Health Insider :: Facebook and Twitter liked for health

E-Health Insider :: Facebook and Twitter liked for health | Kathie Melocco - Health Care Social Media Tips | Scoop.it

One in three people are now using social networking sites such as Facebook and Twitter for health related issues according to a study by management consultants PricewaterhouseCoopers.


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How Live Tweeted Brain Surgery Reached 14.5 Million People

A live tweeted brain surgery reached an audience of more than 14 million people, says the hospital that broadcast the operation.


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Using QR codes to outreach your story | The Brave Discussion

Using QR codes to outreach your story | The Brave Discussion | Kathie Melocco - Health Care Social Media Tips | Scoop.it

Using QR codes to outreach your story... One of the biggest advantages of QR codes is their ability to track and measure where your audience is coming from.

 

A Georgia hospital in the US used QR codes to get women to sign up for routine appointments, they used QR codes because they wanted to know how and where the woman were being influenced to sign up for their appointments.

 

The QR code’s landing page is the facilities sign-up page, making it easy for the viewer to sign up for their appointment. One of the common mistakes in the use of QR codes is bringing the user to a general landing page that requires the user to click-through to other pages. The QR codes were also used to make it easier for an individual to sign up. Rather than making someone request an appointment over the phone, in person, or at their desktop, the QR codes allow them to do it all on-the-go.
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Docs embrace social media in hospital system |

Docs embrace social media in hospital system | | Kathie Melocco - Health Care Social Media Tips | Scoop.it
OhioHealth gets its message out through tweeting physicians, microsites, and a maternity ward gig with Lifetime TV.
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How Physiotherapists can use social media to build influence, educate, collaborate and grow their business. | kathiemelocco.net.au

How Physiotherapists can use social media to build influence, educate, collaborate and grow their business. | kathiemelocco.net.au | Kathie Melocco - Health Care Social Media Tips | Scoop.it
A recent campaign I worked on to leverage the Australian Physiotherapy Association's support for the educational WorldASDay LIVE webcast about the important role physiotherapists play in the treatment of Ankylosing Spondylitis allowed me to help them begin their social media journey - positioning and strategy and has raised awareness of the many social media opportunities for physiotherapists.
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iPads help patients with ortho post-op care | Articles

iPads help patients with ortho post-op care | Articles | Kathie Melocco - Health Care Social Media Tips | Scoop.it
System helps medical staff follow up with patients.It's not the first time we've heard this. If patients can use technology to report on their health care, they're more engaged than those using paper and pen.
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Walk With a Doc: Communication and exercise program spreads | Articles

Walk With a Doc: Communication and exercise program spreads | Articles | Kathie Melocco - Health Care Social Media Tips | Scoop.it
It started with one Ohio physician 6 years ago. Now it's gone global - great use of social media!
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Patient whisperer: How horsemanship teaches doctors | Articles

Patient whisperer: How horsemanship teaches doctors | Articles | Kathie Melocco - Health Care Social Media Tips | Scoop.it
As medical students use a horse whisperer's techniques, they learn important physician-patient communication skills.
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The World Today - Website comparisons upset doctors 26/05/2011

The World Today - Website comparisons upset doctors 26/05/2011 | Kathie Melocco - Health Care Social Media Tips | Scoop.it
Doctors are angry with a private health fund and its plans to set up a website ranking practitioners on price service and performance They say its unfair and sometimes meaningless Other private...
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Lessons, home runs and more from Mobile Health 2011 (Stanford)

Lessons, home runs and more from Mobile Health 2011 (Stanford) | Kathie Melocco - Health Care Social Media Tips | Scoop.it
‘Speakers, What’s your home run? Tell us in 24 seconds, the clock starts now!’ That was how it started.
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For Brand Engagement, Visuals Rule [INFOGRAPHIC]

For Brand Engagement, Visuals Rule [INFOGRAPHIC] | Kathie Melocco - Health Care Social Media Tips | Scoop.it
What was the last thing you shared on the web? There’s a good chance it was either a photo or a video. And increasingly, that shareable content is originating from brands.

 

Companies are quickly learning that visual media is one of the most effective ways to share their stories.


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Seven tips in digital storytelling from the New York Times and CNN

Seven tips in digital storytelling from the New York Times and CNN | Kathie Melocco - Health Care Social Media Tips | Scoop.it

"We are in a golden age of storytelling" was the message shared by the New York Times's assistant managing editor Jim Roberts early on in a session at the News World Summit today named 'Obituary: The death of the traditional news story".

 

This article is slanted toward journalists. But think about it -- if you are using content, or creating content in your business to drive sales, then in many ways you are being a journalist. Especially if you attend conferences or events and report on those later to your customers/community.

 

So these 7 tips are pretty interesting and I bet you can incorporate many of them as your develop and promote your content. Like, 'avoid the 900-word valueless story' and 'incorporate live feeds' into your content. Hmmm -- that's an intesting one to get your head wrapped around. But that could be a lot of fun to do, especially at conferences or events.

 

So check these tips out. They are not your typical 'digital storytelling tips' that are a dime-a-dozen on the web. And I hope you get some good ideas!

 

Review written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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Giuseppe Mauriello's comment, June 1, 2012 1:14 AM
Hi Karen,
thank you so much for appreciation about my suggestion.
Karen Dietz's comment, June 1, 2012 5:49 PM
You are the best Giuseppe! Thank you for thinking of me :)
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How To Create A Healthcare Infographic | HealthWorks Collective

How To Create A Healthcare Infographic | HealthWorks Collective | Kathie Melocco - Health Care Social Media Tips | Scoop.it

Infographics are valuable tools for healthcare providers to present complex information, educate patients, and brand and market a healthcare service in a creative and visually attractive way.


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Hospital to live tweet brain surgery, put pics on Pinterest - CNN.com

Hospital to live tweet brain surgery, put pics on Pinterest - CNN.com | Kathie Melocco - Health Care Social Media Tips | Scoop.it

Several weeks after making history with the world's first live-tweeted open heart surgery, Houston's Memorial Hermann hospital is dusting off its social media chops again.


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Deborah Verran's comment, May 12, 2012 6:00 AM
FYI I have scooped the actual pictures and tweets onto Organ-Donation-Transplant-Matters
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Kathie Melocco - How to Build Your Healthcare Social Media Digital Embassies: SM Residency

Kathie Melocco - How to Build Your Healthcare Social Media Digital Embassies: SM Residency | Kathie Melocco - Health Care Social Media Tips | Scoop.it

The Social Media Residency is a dynamic learning experience for doctors, dentists, physiotherapists, and all other allied healthcare  practitioners. Offering more than social media basics, the workshop enables participants to return to their workplaces with a comprehensive strategy for implementation. In other industries these workshops are sometimes known as social media “bootcamps”. We prefer to use a medical metaphor to more accurately convey the nature of this intense social media training program for health care practitioners - "The Social Media Residency".

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About Clearskincare...

About Clearskincare... | Kathie Melocco - Health Care Social Media Tips | Scoop.it
Dr Philippa McCaffery, founder and medical director of Clearskincare, formulated the Clearskincare Range in 2002, designed the Clearskincare Easy Squeeze in 2003 and the Clearskincare Roller Range i...
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Social Media and the Medical Profession

AMA Council of Doctors-in-Training Chair Dr Michael Bonning and Dr Sarah Mansfield introduce the AMA's guide to online professionalism for doctors and medica...
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First Google+. Now Mayo Clinic launches a (healthcare) Facebook

First Google+. Now Mayo Clinic launches a (healthcare) Facebook | Kathie Melocco - Health Care Social Media Tips | Scoop.it
Mayo now has it's own social network. Meant primarily for patients, Mayo physicians and those at other medical centers are joining as well. Some are even using the platform as a way to connect to patients but any individual case communication will be taken offline to protect patient privacy.
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The power of musical medicine at your hospital | Articles

The power of musical medicine at your hospital | Articles | Kathie Melocco - Health Care Social Media Tips | Scoop.it
Learn how a music therapy program is bringing a new spirit to sick children.
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5 health care social media policies you should read | Articles

5 health care social media policies you should read | Articles | Kathie Melocco - Health Care Social Media Tips | Scoop.it
See what 5 organizations say to guide their social media-savvy or not-so-savvy employees.
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Apples to apples: One woman’s determination to help others is working on a global scale | Articles

Apples to apples: One woman’s determination to help others is working on a global scale | Articles | Kathie Melocco - Health Care Social Media Tips | Scoop.it
Suffering from a rare disease known as Ankylosing Spondylitis #arthritis isn't stopping this patient from reaching out to those in Pakistan who have the same condition.
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History | Gesundheit Institute

History | Gesundheit Institute | Kathie Melocco - Health Care Social Media Tips | Scoop.it
The story of how Patch Adams, a medical doctor, a clown and a social activist has devoted 40 years to changing America's health care system. He believes laughter, joy and creativity are an integral part of the healing process
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