In his quest to seek out people and ideas shifting how the world works to make it better, Scott Henderson talks with Neal Baer, pediatrician, writer and producer of ER, Law and Order Special Victims Unit, and The Gifted Man, and author of KillSwitch.
Neal Baer is a true Renaissance man – a medical doctor, television writer and producer, and author, all in one. But, underneath it all, Baer sees himself as a storyteller. Whether they are on the small screen or through social media or in paperback, Baer’s stories drive to address and solve important social and ethical issues.
Through his work on NBC and CBS primetime television, Baer has been able to tell great stories that make large audiences step back and consider ethical dilemmas surrounding medicine and law. Baer has also worked to promote global health through new media channels, particularly using mobile phones. Finally, he has leveraged his storytelling talent to advise social entrepreneurs from the Unreasonable Institute and the Skoll Foundation on how to tell their story to inspire and mobilize people to action for their cause.
How, as a physician should you use, say Twitter? Or YouTube? Or the omnipresent Facebook to connect with your audience? What's your purpose? What should be your approach to optimize your social media channel?
Using QR codes to outreach your story... One of the biggest advantages of QR codes is their ability to track and measure where your audience is coming from.
A Georgia hospital in the US used QR codes to get women to sign up for routine appointments, they used QR codes because they wanted to know how and where the woman were being influenced to sign up for their appointments.
The QR code’s landing page is the facilities sign-up page, making it easy for the viewer to sign up for their appointment. One of the common mistakes in the use of QR codes is bringing the user to a general landing page that requires the user to click-through to other pages. The QR codes were also used to make it easier for an individual to sign up. Rather than making someone request an appointment over the phone, in person, or at their desktop, the QR codes allow them to do it all on-the-go.
A recent campaign I worked on to leverage the Australian Physiotherapy Association's support for the educational WorldASDay LIVE webcast about the important role physiotherapists play in the treatment of Ankylosing Spondylitis allowed me to help them begin their social media journey - positioning and strategy and has raised awareness of the many social media opportunities for physiotherapists.
System helps medical staff follow up with patients.It's not the first time we've heard this. If patients can use technology to report on their health care, they're more engaged than those using paper and pen.
"We are in a golden age of storytelling" was the message shared by the New York Times's assistant managing editor Jim Roberts early on in a session at the News World Summit today named 'Obituary: The death of the traditional news story".
This article is slanted toward journalists. But think about it -- if you are using content, or creating content in your business to drive sales, then in many ways you are being a journalist. Especially if you attend conferences or events and report on those later to your customers/community.
So these 7 tips are pretty interesting and I bet you can incorporate many of them as your develop and promote your content. Like, 'avoid the 900-word valueless story' and 'incorporate live feeds' into your content. Hmmm -- that's an intesting one to get your head wrapped around. But that could be a lot of fun to do, especially at conferences or events.
So check these tips out. They are not your typical 'digital storytelling tips' that are a dime-a-dozen on the web. And I hope you get some good ideas!
The Social Media Residency is a dynamic learning experience for doctors, dentists, physiotherapists, and all other allied healthcare practitioners. Offering more than social media basics, the workshop enables participants to return to their workplaces with a comprehensive strategy for implementation. In other industries these workshops are sometimes known as social media “bootcamps”. We prefer to use a medical metaphor to more accurately convey the nature of this intense social media training program for health care practitioners - "The Social Media Residency".
Dr Philippa McCaffery, founder and medical director of Clearskincare, formulated the Clearskincare Range in 2002, designed the Clearskincare Easy Squeeze in 2003 and the Clearskincare Roller Range i...
Mayo now has it's own social network. Meant primarily for patients, Mayo physicians and those at other medical centers are joining as well. Some are even using the platform as a way to connect to patients but any individual case communication will be taken offline to protect patient privacy.
The story of how Patch Adams, a medical doctor, a clown and a social activist has devoted 40 years to changing America's health care system. He believes laughter, joy and creativity are an integral part of the healing process