Using QR codes to outreach your story... One of the biggest advantages of QR codes is their ability to track and measure where your audience is coming from.
A Georgia hospital in the US used QR codes to get women to sign up for routine appointments, they used QR codes because they wanted to know how and where the woman were being influenced to sign up for their appointments.
The QR code’s landing page is the facilities sign-up page, making it easy for the viewer to sign up for their appointment. One of the common mistakes in the use of QR codes is bringing the user to a general landing page that requires the user to click-through to other pages. The QR codes were also used to make it easier for an individual to sign up. Rather than making someone request an appointment over the phone, in person, or at their desktop, the QR codes allow them to do it all on-the-go.