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The Smart Marketer's Resource Center: How to Understand Consumer Email Behavior. A must Read.

The Smart Marketer's Resource Center: How to Understand Consumer Email Behavior. A must Read. | Health | Scoop.it

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Using marketing analytics to drive superior growth | McKinsey & Company

Using marketing analytics to drive superior growth | McKinsey & Company | Health | Scoop.it
Companies have so many analytical options at their disposal that they often become paralyzed, defaulting to just one approach. A McKinsey & Company article.

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Why Competitive Intelligence Pros Can’t Forget About Human Networks

Why Competitive Intelligence Pros Can’t Forget About Human Networks | Health | Scoop.it

Your human network could become your best source of competitive and market intelligence after it has been expanded and carefully nurtured. Considering all of the advances in data collection technology, turning to the web for answers has become an addiction for many. (Who hasn't used Google for validation lately, anyway?) In the workplace, though, surfing the web can lead to wasted time and more confusion, costing companies quite a bit of money if really tracked.


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Emerging Payment Technologies Will Create New Winners And Losers In The Giant Credit Card Industry

Emerging Payment Technologies Will Create New Winners And Losers In The Giant Credit Card Industry | Health | Scoop.it
The credit card industry is on the brink of a major shake-up. Emerging payment technologies will create new winners and losers.

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The Cloud Is Huge's curator insight, June 11, 2014 10:38 AM

check miicard.com for insight into the importance of identity verification.

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Consumer Packaged Goods: Connecting with the Mobile Consumer | TIBCO Spotfire's Trends and Outliers

Consumer Packaged Goods: Connecting with the Mobile Consumer | TIBCO Spotfire's Trends and Outliers | Health | Scoop.it

Thanks to all-powerful smartphones and the myriad of other mobile devices available today along with the increasing availability of public Wi-Fi, “showrooming” by retail consumers continues to gain in popularity.

Showrooming – or the use of mobile devices by consumers to compare and contrast products and prices with online retailers during in-store experiences – poses serious challenges to retailers that depend heavily on physical outlets.

However, behavioral data demonstrates that there are also ample opportunities for both retailers and consumer packaged goods (CPG) companies to connect with the mobile in-store consumer.

For instance, while 42 percent of in-store mobile users ultimately made their purchases online, a full 30 percent of consumers made their purchases in-store, according to a study by the Interactive Advertising Bureau in partnership with Ipsos MediaCT.

Moreover, 32 percent of consumers who used their mobile devices while shopping were also more likely to make additional unplanned purchases in the store.

There are several effective ways that CPG and retail leaders can use consumer data and predictive analytics to strengthen in-store purchasing by mobile consumers.

For example, research by Flurry reveals that the amount of time spent by consumers on mobile apps each day has risen from 80 percent last year to 86 percent this year. What this means is that a high percentage of consumers are devoting significant portions of their time on mobile devices to the use of mobile apps.

According to an infographic created by TIBCO Spotfire, retail mobile app purchase revenue is expected to grow 417 percent to $31 billion among global digital consumers by 2016.


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Russ Merz, Ph.D.'s curator insight, June 11, 2014 11:37 AM

This article contains a good summary of the key areas of analysis that CPG and retail brands can explore to better understand the mobile consumer. It also provides some research findings and stats in an infographic.

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7 Tenets of Creative Thinking

7 Tenets of Creative Thinking | Health | Scoop.it

In school, we learn about geniuses and their ideas, but how did they get those ideas? What are the mental processes, attitudes, work habits, behaviors, and beliefs that enable creative geniuses to view the same things as the rest of us, yet see something different?


Learn more:


http://www.scoop.it/t/21st-century-learning-and-teaching?tag=Creativity



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Ness Crouch's curator insight, June 6, 2014 11:25 PM

Creativity is something that can be nourished but can it be learned? I'm not able to decide on that yet.

Josie Gibson's curator insight, June 8, 2014 9:24 PM

Some excellent reminders - 'All experiences are neutral...you don't see things are THEY are, you see them as YOU are'.

Sharla Shults's curator insight, June 16, 2014 1:27 PM

Don't let your creative juices run dry! We are all students of life!

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12 Free Social Media Hacks to Fuel your Content Marketing Efforts

12 Free Social Media Hacks to Fuel your Content Marketing Efforts | Health | Scoop.it
It’s no secret that social media is a great and leading traffic source for many businesses but not everyone is getting it right. This is the reason why Gary Vaynerchuk, in his talks, constantly mak…

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Infographic: How does BYOD impact work habits?

Infographic: How does BYOD impact work habits? | Health | Scoop.it
Infographic: How does BYOD impact work habits? - Human resources News on Personnel/ HR Management

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Products to services – transformation of the world markets orientat...

From product to serviceTransformation of the world Stefan Moritz – Warsaw 2011market’s orientation


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Harald Henn's curator insight, June 2, 2014 4:49 AM

Sehr prägnant und anschaulich. Service Design als wichtige Disziplin im Kundenservice.

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envVisual : Mobile Business Intelligence

envVisual : Mobile Business Intelligence


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Good articles's curator insight, November 5, 2013 12:12 AM

November 5th 2013 - envVisual was created to meet the mobile business intelligence needs of the front line facilities world and their supporting service providers. The program is designed to be an inexpensive, but powerful issue resolution management tool.

 

Although there are other Issue Resolution Management software’s (computerized maintenance management systems) on the market to choose from, many facility managers often find these other systems cumbersome, complicated, and costly to run. envVisual has changed this by designing a software application to meet the needs of the mobile facility manager.

 

EnvVisual has become adopted by many organizations who’s needs are to simply identify, report and resolve issues in the workplace.

We were driven by the belief that to have an efficient maintenance management system you needed to visually see the issue on plan, track resolution progress, report and share with all the stakeholders and be extremely simple to use.

 

Furthermore, it should not require in-house IT infrastructure to support, nor endless training to implement. In essence- no barriers to use it.

 

These goals became the catalyst to our success.

 

EnvVisual is affordable to any organization while still tailored to your specific needs. The information is scalable to your specific facility, buildings or institution.

 

Please visit us for a free demo at www.envVisual.com

 

Company : envVisual
(617) 666-4000
56 Roland Street,
Charlestown, Massachusetts,
United States, 02129

Nathan Wan
nathan@compsdoc.com

RingCentral's curator insight, May 23, 2014 4:19 PM

Learn all about mobile business intelligence for your mobile business! #tips #success

RingCentral's curator insight, May 23, 2014 4:19 PM

#tips #success #elevateyourbusiness

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Why Mobile First when Connecting to Customers? Here are Some Reasons - Marketing Technology Blog

Why Mobile First when Connecting to Customers? Here are Some Reasons - Marketing Technology Blog | Health | Scoop.it

Yesterday we shared a detailed article on mobile checkout for credit card processing, how it works and the fees associated. This August, the CONNECT 2014 Mobile Innovation Summit will be held for retailers and restaurants to see the incredible advancements in technologies that are happening in the mobile space.+

Isis and the summit have released this infographic, showing the data that most Americans now own a smartphone, with a higher-than-average chunk of them in the critical 18-to-29 demographic. They are using them to shop (retail revenue via smartphones rose 113 percent in 2013, while tablet revenue grew 86 percent) and eat out (83 percent use their smartphone to choose a restaurant while traveling.)+

Aside from the internal mobile activity of patrons and customers, this shift to mobile means that every retail and restaurant should be developing web applications, mobile applications, optimizing for mobile search, and ensuring their patrons connect socially and share reviews. Here’s why…


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Russ Merz, Ph.D.'s curator insight, May 21, 2014 9:55 PM

Powerful reasons why it makes sense to think #mobile first when developing strategies for connecting with customers.

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Google Glass now on sale to all in US, but still in beta

Google Glass now on sale to all in US, but still in beta | Health | Scoop.it
Just a month after letting anyone in the US buy Google Glass as part of a one day sale, Google's making it available to everyone once again. This time it doesn't appear to be a limited time offer,...

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Anne Bartlett-Bragg's curator insight, May 17, 2014 5:15 PM

Opening up the market in the US is start, but I'm afraid the Aussie market is still looking rather distant!

Factor Teamwork's curator insight, May 26, 2014 4:06 AM

Aquí seguimos con mucho interés el temade las gafas de Google.

jspellos's curator insight, May 26, 2014 12:08 PM

Still not sure it's ready for prime time (and I'm very certain that way too many folks believe so without even trying it), but as AR is the future of our interactive environment, it's sure cool to see what it is like and to get a taste of our future.

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Consumers Wary of In-Store Mobile Tracking by Retailers [Infographic]

Consumers Wary of In-Store Mobile Tracking by Retailers [Infographic] | Health | Scoop.it

Over three-quarters of consumers (77%) do not want to be tracked in retail stores via their cellphones without explicit consent, according to a recent report from OpinionLab.

 

Moreover, most (88%) of those who disapprove of automatic tracking still object even if the data is used by retailers to improve the customer experience, and 44% say an opt-out (vs. opt-in) approach would make them less likely to shop with a brand.

 

Most shoppers (64%) say in-store mobile tracking should be opt-in, though 24% say retailers should not be doing tracking at all.

Below, additional key findings from the report, which was based on data from a survey of 1,042 consumers.

 


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Russ Merz, Ph.D.'s curator insight, March 27, 2014 9:51 PM

Consumers are reluctant to allow #instore tracking in #retail stores using evolving and emerging #mobile technologies like NFC and iBeacon. This infographic outlines a number of factors and stats from a recent research study conducted by OpinionLab.

Antoine Pasquier-Desvignes's curator insight, March 28, 2014 4:48 AM

Etude US sur la perception du tracking in-store par les consommateurs : toujours demander l'autorisation avant et énoncer les bénéfices pour éviter un rejet de la pratique.

Dominique Palacci's curator insight, March 29, 2014 6:33 AM

C'est sûr qu'il va falloir faire attention à ce qu'on fait sur le mobile des consommateurs.

Sinon, ils vont rapidement se rebiffer et tout débrancher.

Toujours penser une interaction sur le mobile en terme de service apporté, attendu et voulu par le consommateur.

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How is the Marketing Media Mix Changing?

How is the Marketing Media Mix Changing? | Health | Scoop.it
Digital channels are beginning to rank among the top-budgeted areas of marketers' program spend, finds the CMO Council in its latest State of Marketing report [download page]. Indeed, websites, microsites and communities now rival trade shows and conferences in share of planned program spend,...

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Marketing Colleges's curator insight, August 19, 2014 11:53 AM

An interesting report from a good source.   Shows the  continuing  growth of Social media promotion  and the decline of Print  media. However also indicates the rebalancing of the media mix  with  offline still strong. 

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Social Customer Service for Marketeers - Marketing Technology Blog

Social Customer Service for Marketeers - Marketing Technology Blog | Health | Scoop.it

Social Customer Service for Marketeers by Douglas Karr on Marketing Technology Blog

 

Customer service IS marketing. I’ll say it again… customer service IS marketing. Because the way you treat your customers is promoted on social media, ratings and reviews every single day, your customer service is no longer an indicator of customer satisfaction, retention or value. Your customers are now a key arm to all of your marketing efforts because they share readily online.+

While Marketing Teams aim to increase brand awareness and lead generation through pushing out information and generating positive engagement, Customer Service Teams aim to improve customer satisfaction and increase customer retention by listening, and responding to customer needs. How the two meet is often seen as a challenge among many organizations. Source: Sentiment

While 60% of companies believe social media is just a marketing channel, they’re ignoring the amplification of their brand through consumer advocates or detractors. All it takes to derail months or years of hard work building trust, authority, and an emotional connection with your audience is mishandling a single event that’s published and promoted on social media. You can recover effectively… but you should never forget that customer service is now a key element of your overall marketing strategy.



Read more: Social Customer Service for Marketeers | Marketing Technology Blog http://www.marketingtechblog.com/social-customer-service-marketing/#ixzz358ZIesFo ;
Under Creative Commons License: Attribution 
Follow us: @mktgtechblog on Twitter | marketingtechnology on Facebook


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Russ Merz, Ph.D.'s curator insight, June 19, 2014 9:10 PM

This useful infographic lays out the 5 hurdles that may keep marketing and customer service teams from cooperating toward the common goal of building customer engagement.

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LinkedIn Could Face Customer Lawsuit Over Email Addresses

LinkedIn Could Face Customer Lawsuit Over Email Addresses | Health | Scoop.it
Reuters LinkedIn Could Face Customer Lawsuit Over Email Addresses Gulf Business News A federal judge said LinkedIn Corp must face a lawsuit by customers who claimed it violated their privacy by accessing their external email accounts, downloading...

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The Future of Retail: More Robots, Fewer Salespeople #roboretail

The Future of Retail: More Robots, Fewer Salespeople #roboretail | Health | Scoop.it
Despite the rise of e-commerce, brick-and-mortar stores aren't going anywhere. Just expect to see some major changes in your shopping experience

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31 Tactics for Building Your Database

31 Tactics for Building Your Database | Health | Scoop.it
Download this eBook and get 31 list growth strategies and tactics for building your database in today's multichannel world.
Request Free!

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Marketing and Social Media for Businesses in 2014

Marketing and Social Media for Businesses in 2014 | Health | Scoop.it
Last week the Social Media Examiner published their 6th annual social media marketing industry report about how marketers are using social media to grow and promote their businesses.

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RingCentral's curator insight, May 30, 2014 1:37 PM

#Marketing and #socialmedia for #business

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How to Increase Your Instagram Visibility: 5 Tips

How to Increase Your Instagram Visibility: 5 Tips | Health | Scoop.it
Do you want more Instagram visibility? This article shows you how to build visibility on Instagram and strengthen your community relationships.

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David Blundell's curator insight, May 29, 2014 1:37 AM

Instagram is a great tool  in your social media armoury but do you know how to get the best out of it? Here are some great tips from Social Media Examiner . . .

Jon Dewar's curator insight, August 8, 2014 8:30 AM

#instagram #tipsandtricks #contentManagment #sem #organicseo #seo #socialmedia #jdc #jdsmc

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Interesting Infographics: How To Measure Your ROI On Social Media

Interesting Infographics: How To Measure Your ROI On Social Media | Health | Scoop.it

As a B2B leader, do you know how to determine the ROI on your social media efforts? In 2011, MDG Advertising released an interesting infographic titled “The ROI of Social Media: Is Social Media Marketing Effective?” Three years later, this infographic is still relevant in our social media marketing campaigns. In particular, the infographic helps us understand the following: our business objectives; the metrics CMOs apply to measure social media undertakings; and the advancement of social network recruiting.Here are some social media marketing highlights to consider, which are also featured in MDG Advertising’s infographic: 4 Factors For Measuring Social Media....


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Jeff Domansky's curator insight, May 29, 2014 2:59 AM
Good reference tool for social marketing ROI.
Jeff Domansky's curator insight, May 29, 2014 3:17 AM

Got ROI? Here's how to find out.

Lee Werrell's curator insight, June 6, 2014 8:37 AM

ROI is the biggest concern that we hear from many people, yet they spend a small fortune on yellow pages and traditional advertising with no possible way to measure ROI - yet SM has distinct metrics that are specific and clear.

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Me-Commerce and Retail's Future - Marketing Technology Blog

Me-Commerce and Retail's Future - Marketing Technology Blog | Health | Scoop.it

Retail is changing rapidly – both online and offline. Traditionally, retail establishments have always had low profit margins and high volume to produce the business results they needed to survive. We’re seeing rapid turnover in retail nowadays where technology is accelerating growth and increasing efficiency. Retail establishments that aren’t taking advantage are dying… but retailers that are leveraging technology are owning the market.+

Demographic shifts, the tech revolution, and the consumer demand for more personalized service are altering the roadmap for the customer decision journey.

McKinsey on Marketing lays out what they believe are the new Four P’s of Marketing:+

 

Pervasive – people shop wherever they are – whether it’s in bed with a tablet or while they’re in the middle of your showroom.Participatory – people are going to create and share ratings and reviews online of companies, products and services.Personalized – batch and blast traditional marketing is no longer working. Emotional connections through similar stories is driving conversions.Prescriptive – mobile applications, online research and social tools are helping consumers take control of their shopping through their own process.




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Russ Merz, Ph.D.'s curator insight, May 25, 2014 11:59 AM

Me-Commerce and the future of retailing is being driven by demographic changes, technology developments, and an emphasis on the new 4 P's of marketing.

Mark Minelli's curator insight, May 26, 2014 8:19 AM

Interesting stats.

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Why the iPad is (still) the future of Apple

Why the iPad is (still) the future of Apple | Health | Scoop.it
Here is a surprisingly controversial statement: The iPad is going to be huge. Tablets, in general, will someday soon not merely outsell personal computers, but actually replace them, even in businesses, and in productive capacities for which people currently believe “only a PC will do.” Quartz's recent coverage of Apple has outlined in detail the problems...

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Danielle M. Villegas's curator insight, May 8, 2014 11:02 AM

This is an important article, which I found on LinkedIn. I agree that iPads are the future of Apple. It's no secret that I love iPads, as I find them to be highly flexible and intuitive for the most part. The article does address some of the issues that I share in regards to what doesn't work with iPads right now. My husband uses my old iPad2 without any issues to this day, to coroborate the retention factor mentioned in the article.  However, we're not quite there yet with iPads replacing laptops, but we're starting to get closer to that. There are still plenty of "power" functions that aren't attainable with an iPad or other mobile device. For example, I was recently advised that I'd need to bring my laptop for a workshop I'll be attending during the STC Summit. I hadn't intended on doing so, as my laptop is a 17-inch behemoth, and I usually bring only my iPad. When I asked if I could use my iPad for the workshop exercises, the instructor advised that it might be possible, but difficult.  I could potentially use my laptop long-distance, by accessing it via my Splashtop sharing app, but that might be more complicated as well, so the laptop is coming along too.  

We're not quite there yet, but for most people's needs, iPads and other tablets are starting to make headway as the computing device of choice. Keep watching these! And read this article! Great insight. 

--techcommgeekmom

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Gartner Identifies Six Key Steps to Build a Successful Digital Business

Gartner Identifies Six Key Steps to Build a Successful Digital Business | Health | Scoop.it

Digital business is changing the way organizations use and think about technology, moving technology from a supporting player to a leading player in innovation, revenue and market growth, according to Gartner, Inc.


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Dialing Up the Volume on Strategic Innovation - Bloomberg

Dialing Up the Volume on Strategic Innovation - Bloomberg | Health | Scoop.it

Getting the levels right on all four factors produced a competitive advantage. To stay ahead, however, the company had to keep refining its strategy and adapting its business model. Senior executives often find it difficult to conceptualize all the tweaking and retweaking that must be done — let alone explain it to their employees. .A tool that draws on a simple metaphor: the volume control on a computer. Designing and revising strategy requires regular repositioning on key components of competitiveness – that is, moving those sliders up or down to control the “volume” in each area.


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