A unique perspective emerged from last week’s Connecting Healthcare + Social Media Conference in New York when Mike Sevilla, MD, family physician and blogger at Family Medicine Rocks, took the stage to present his own social media story. He also had a lot to say about why physicians need to be on social media.“I’m in a group of four family docs and a practitioner, and yes, I do social media,” said Sevilla. “What do I write about, and what’s my point? What I wanted to do was bring the reader into the exam room with me…I wanted to let the reader know how difficult it is to take care of patients in this broken healthcare system. It wasn’t the blogging – it was the interaction – and, eventually, it will be patients who drive physicians and providers to use social media.”Sevilla talked through six areas in which physicians can utilize social media:1. To tell your story. Whatever specialty you’re in, said Sevilla, having a social media presence, and even a blog presence, is all about having a voice. “What you’ll hear today is, social media is about telling stories,” he said, adding that having an online outlet allows current and prospective patients to hear directly from you. “Not only can you tell your story, you can clarify other people’s story, which may be the wrong story,” he said. “I say all the time, we let people tell the story of family medicine and it’s the wrong story.”2. To find a community. Providers and physicians have online communities, said Sevilla, and joining one of them is something he highly recommends. Sevilla referenced his own community of family physicians as an example. “It’s a family medicine revolution, but we collaborate across the country and we find passionate people. We say, ‘What’s cool in your community that we can talk about? How can I share this with people in my community, and how does family medicine have some of the solutions to handle the broken healthcare system?’”3. To express opinions and commentary. During the mid-2000s, said Sevilla, doctors were more open to discussing patients in their blogging and social media forums – something that didn’t bode well for a few in particular. One doctor, Sevilla said, even continued to blog during a malpractice suit. “So the lessons are easy: Don’t blog during your malpractice trial,” he joked. It was during that time period, however, that Sevilla “switched” his own blogging endeavors and began to talk about news events and his point of view as a family physician. “And then I started dabbling in other things like podcasts, YouTube videos,” he said. “Why? Because I’m geeky and I was interested. And of course, I failed at some points, and then, as the years went on, good things started to happen.”4. To discover what you’re passionate about. About a year ago, Sevilla “rebranded” himself from Doctor Anonymous to the blogger behind Family Medicine Rocks. “And what do I talk about now? Things I’m passionate about, and how family medicine has the solutions to fix the broken healthcare system,” he said. Since his rebranding, Sevilla has ventured out into audio podcasts, videos and more, all while sticking to what he feels most strongly about. Wondering where to start, or how to discover your niche? “Whenever you see someone giving a presentation, or anything like that,” he said. “It could be about gardening, even. It’s whatever you’re passionate about.”5. To conduct social media marketing. One perk of being on social media that’s seemingly a given? “Social media marketing,” said Sevilla. “So if you’re a hospital system, or whatever, this is free marketing.” Tweeting, Facebooking, blogging and more are some of the easiest ways to connect with people. “This is marketing,” he said. “Ten years ago, people asked how much does it cost for print, etc. This [costs] zero.”6. To manage your online reputation and streamline your practice. Online reputation management, Sevilla said, is a key reason to at least consider creating an online/social media presence. “I say [to physicians and providers], go to the computer, turn it on, [search] your name, and what do you get? A lot are surprised their first link isn’t when whey were named physician of the year – it’s a physician-rating site called HealthGrades, and when they read it, they’re shocked that patients are talking about them and they didn’t know it.” Social media is a powerful tool, Sevilla added, and providers and physicians need know not only about how to use it, but also how to use it to their advantage. “Especially primary docs,” he said. “If there are things you talk about 15 times a day, take a flip cam, record it and say ‘Hey, here’s the short answer. For the long answer, go to the website.’ This is why physicians should do this.”
“ As a healthtech startup, you can't help but get excited when Bob Kocher (Venrock) or Esther Dyson speak about the opportunities in healthcare given their impressive track records. Both spoke during this past week's StartUp Health Summit.”
Via Santi Villoria
he following infographic takes a look at the medical device industry and healthcare. The average American spends approximately $9,000 per year for medical. The top three fields for conditions are diabetes, obesity, and hypertension.
En este informe de Deloitte: a) se describen los posibles riesgos asociados a los productos sanitarios conectados en red; b) se revisan los recientes borradores de instrucciones de la FDA sobre la gestión de la seguridad cibernética en dispositivos médicos; c) se examinan los resultados de entrevistas de que Deloitte ha realizado a directivos del área de seguridad médica en tres áreas claves: la gobernanza del sistema de seguridad, la identificación de riesgos y la gestión de riesgos y d) se proporcionan consideraciones relevantes de las distintas partes legítimamente interesadas y se facilita un camino potencial hacia adelante.
Via THINKING BUSINESS, S.L.
With one half of health industry executives saying they are concerned about how to integrate social media data into their business strategy there is a recognition social media presents a significant industry challenge.
Via rob halkes
“ Video consultation with doctors is becoming a routine part of the care offered by the Stanford Hospital & Clinics. The technology behind it is not a real innovation, it was already introduced o...”
Via ET Russell
“ From FitBit to Misfit, the market for wearable sensors is increasing dramatically - and not just for personal fitness and wellness. ("Infographic: Are you ready for sensors in healthcare?”
Via Santi Villoria
Over 50% Of Mobile Health Apps Are Downloaded Less Than 500 Times according to a new report on mobile health apps by IMS Institute for Healthcare Informatics Some of the other results of the recent study included these:
Of the 43,000+ mobile health apps assessed for the report – only 23,682 were classified with a legitimate health function
5 apps accounted for 15% of all downloads
16,275 were considered patient facing
7,407 were considered provider facing
Smartphone use is lowest (18%) in the 65+ demographic
More than 90% of the apps tested scored less than 40 on a scale of 100
Apps were further categorized by 7 capabilities:
– Inform (10,840 apps)– Instruct (5,823 apps)– Record/Capture data (5,095 apps)– Display User entered data– Guide– Remind/Alert (1,357 apps)– Communicate– None of the 7 capabilities (1,622 apps)
The apps themselves were scored across 25 different criteria – with the following functionality:These criteria include, but are not limited to, the type and quantity of information provided by the app, how the app tracks or captures user data, the communication processes utilized by the app, and the quantity of device capabilities included in the app. In addition to looking at this result, weightings are applied specific to the category of the app. For example, in a condition management app there will be a higher value placed on results that focus on doctor communications than there would be for a reference app.This scoring system was used for all consumer oriented healthcare apps with at least one assessed level of functionality , and confirmed that the majority of apps have only simple functionality. This scoring system is based on our independent and objective assessment of the app functionality and does not reflect patient/user evaluation, physician evaluation, or evidence that users benefit from their use from an outcomes perspective - IMS Institute for Healthcare Informatics Report:Patient Apps for Improved Healthcare (October, 2013)In order for healthcare apps “to move from novelty to mainstream,” the report highlighted four areas that need to be addressed:* Evidence of clinical efficacy needs to be both outcomes and cost based for payers and providers to support and endorse patient use* Robust security and privacy assurances (and liability)* Apps need some level of curation for healthcare professionals to recommend* Integration with other parts of patient care – including personal and electronic health records as well as patient portals
“ This TedMed blog post by Stacy Lu has announced that Shiv Gaglani, a MedGadget Editor and John Hopkins Medical Student, and ‘a team of current and future physicians” will take to the stage of TedMed 2013 with the debut of “The SmartPhone Physical” a “first of it’s kind demo” of a “well-patient checkup using only smartphone-based devices“. ”Of course this isn’t a first of a kind at all – Eric Topol MD has already demoed something very similar on Prime Time US TV shows (eg. CNBC and the Colbert Report) and we were providing similar smartphone based physical checkups for delegates at mHealth events all the way back to the Mobile Healthcare Industry Summit in 2009 – and I took it beyond demo when I used such tech a few years ago to diagnose a delegate who was unaware that they were suffering a MI at a Mobile Industry event (following speedy admission to Hospital and some treatment there was thankfully a very good recovery!).... See the blog!
Via rob halkes
In the US, 70 percent of residents over age 65 will need long-term care in their lifetimes. The good news is that eHealth can help in monitoring health conditions. The bad news is that home-based-care staffing and turnover issues jeopardize the care these patients need—things such as help bathing, dressing, eating, using the bathroom.
Via nrip, Rémy TESTON, rob halkes
Quality of care is 'not a priority' in NHS PharmaTimes Quality of care is 'not a priority' in NHS. New survey of NHS professionals finds a vast majority do not believe that quality of care in the health service is given enough priority.
Via David Lewis
This report supports primary care clinicians in their efforts to adopt a population health approach that leverages health IT solutions. The report titled, “Managing Populations, Maximizing Technology: Population Health Management in the Medical Neighborhood,” ... [...]
Via Thomas Faltin
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