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Scooped by Gloria Velasco
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Real Immersion into the World of the Patient

Real Immersion into the World of the Patient | e-Health | Scoop.it
“The trouble with market research is that people don’t think how they feel, they don’t say what they think and they don’t do what they say". David Ogilvy.

According to
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Scooped by Gloria Velasco
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Pharma gets social: Pfizer and AstraZeneca in pharma’s biggest ever social media explosion?

Pharma gets social: Pfizer and AstraZeneca in pharma’s biggest ever social media explosion? | e-Health | Scoop.it
Daniel Ghinn explores the buzz of social media around the Pfizer / AstraZeneca news story. The huge volume of social media activity around the story, as it has been breaking, has begun to influence the story itself – Daniel discusses here in his...
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