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Rescooped by Fannie Boisvert St-Louis from Social Media and Healthcare
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Should Physicians Use Social Media?

Should Physicians Use Social Media? | Health and social media | Scoop.it

The short answer to whether a physician should use social media in their medical practice is “yes absolutely!” – but most doctors need to understand specifically how social media can help the practice.

Opening a handful of social media accounts is not enough. Unless you utilize these accounts and set practical goals for a social media strategy, you are unlikely to be impressed by the response.

 
Successful marketing for physicians requires a solid social media strategy. This should not mean using every social media platform available and it certainly does not mean spending hours each day Tweeting or posting on Facebook. Your best bet is to organize a plan that is consistent and effective.

If you doubt the power of social media consider the following:

Social media establishes your presence online. When potential patients begin their search for a doctor, the process most likely involves a search on the Internet. If you have not established a presence online, you might as well not exist to them. Social media allows you to expand your online presence beyond your website and attract even more attention from search engines.

 

Social media makes it possible to share information with as many people as possible. An important part of your medical website design is the informative content. Unfortunately, the only people who will see this is those people specifically looking for your site. Social media makes it possible to reach a greater number of people. Not only are you getting them to notice your practice, you are also sharing valuable medical information.

 

Social media helps you distinguish your brand from your competitors. The more solid the public’s image of you, the more you stand out. Think of the best brand accomplishments out there. All you need is to see a logo or hear a tagline or jingle and you know exactly what company you are dealing with. Social media allows you to further establish your brand in the minds of your current and potential patients.

So how do you create a strong social media strategy?

All successful offline and internet/website marketing for physicians should have a social media component. You can choose to speak directly with patients via social media or you can allow someone to post information for you.

 

Be sure anyone posting to your social media accounts understands the mission and goals of your practice. The last thing you need is a message being conveyed to the public that is not in line with your practice.

Determine how often you want to post to social media and what information you would like to share. Often, people use social media to share informative content and to put a human spin on their practice’s online presence. You can use a blend of personal tidbits about staff and the day-to-day operations of your practice, as well as links to blog posts and relevant articles about your field of practice.

 

Is social media necessary for doctors? You bet it is. It can put you at the forefront of our field. Now is the time to include a social media campaign in your marketing strategy for your medical practice.


Via Plus91
Fannie Boisvert St-Louis's insight:

Est-ce que les docteurs devraient utiliser les réseaux sociaux?

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Rescooped by Fannie Boisvert St-Louis from Social Media and Healthcare
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Trends in Healthcare Social Media

Leaders have a strong core of content marketing/education Cautious experimentation by provider organizations The Rise of e-Patients Social Media’s role in pat

Via Plus91
Fannie Boisvert St-Louis's insight:

Quand santé et réseaux sociaux se rejoignent.

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Rescooped by Fannie Boisvert St-Louis from Social media & health - Médias sociaux & santé
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Sermo Poll: Mobile Technology and App Use by Physicians

Sermo Poll:  Mobile Technology and App Use by Physicians | Health and social media | Scoop.it
Physicians and technology.  A bias persists that doctors don’t use technology enough, particularly social media and apps.  Here at Sermo, we see things a little bit differently.  While some doctors...

Via Thierry Le Magny
Fannie Boisvert St-Louis's insight:

Les docteurs et la technologie font-ils bon ménage?

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Rescooped by Fannie Boisvert St-Louis from FOOD? HEALTH? DISEASE? NATURAL CURES???
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Top 15 Most Popular Health Websites

Here are the 15 Most Popular Health Websites ranked by a combination of constantly updated traffic statistics.

Via Troy Mccomas (troy48)
Fannie Boisvert St-Louis's insight:

Les sites webs les plus populaires concernant la santé

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