Wharton operations and information management professor Katherine Milkman loves to read about and listen to audiobooks on almost any topic, from behavioral economics to historical biographies. But she has a weak spot for addictive fiction novels like The Hunger Games. So a few years ago, when she was having trouble making it to the gym on a regular basis, she decided to allow herself to enjoy these less-than-scholarly audiobooks only when she was exercising. The result: Milkman began hitting the gym five days a week.
Fast forward five years, and Milkman decided to see if her experience restricting her more escapist reads to exercise time could be developed into an intervention capable of helping others with similar self-control struggles. In her research, she coined a new concept: temptation bundling, “which involves coupling instantly gratifying ‘want’ activities with engagement in a ‘should behavior’ that provides long-term benefits but requires the exertion of willpower,” according to one of her recent papers.
Via The Learning Factor