Emerging platforms for online collaboration are fundamentally changing the way healthcare providers work, offering new ways to engage with patients and colleagues. It’s a new rapidly growing model for interaction which will help people to build stronger, more successful patient relationships.
And it’s a way for clinicians and staff to take part in conversations related to the services medical practices, hospitals and clinics are providing and the things they care about.
However, it’s also a relatively new technology with a new set of rules, opportunities and risks. Physicians and office managers should encourage their coworkers to engage in social media, but not without a healthcare social media policy.