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If you run a media site and are looking to increase referral traffic, Facebook might be your best bet.In a recent blog post Facebook shared referral traffic data from media sites such as TV broadcasters, music startups and publishers that promote their articles through the network. It announced that in the past year referral traffic from Facebook to media sites increased by over 170% on average. Facebook also ran an informal study that suggests posting to your Facebook Page more frequently might drastically increase your referral traffic from and engagement rates onFacebook. To give media Pages a leg up in scoring still more referral traffic, Facebook is launching a new promotions tool called "Stories to Share."
Facebook Is the Number One Driver of Social Traffic
TV And Cable Networks Are Increasing Their TV Everywhere Offerings (IHS)
Research firm IHS recently surveyed the current state of TV everywhere at the four major US TV Networks as well as at their premium cable network subsidiaries. IHS found that NBCUniversal is leading the pack in providing consumers access to TV content on smartphones and tablets, with 15 of its 18 channels having a TV Everywhere feature.
IHS also found that TV Everywhere is starting to expand beyond simply iOS and Android smartphones and tablets. High-growth platforms include Smart and connected TVs as well as video game consoles like Xbox....
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