Beth Hayden provides six ways content marketers can combine blogging and email campaigns for better results.
1. Make blog posts your cookies
-- > Use your email marketing tool to push your new blog posts out to your list automatically. Feedblitz, AWeber, and MailChimp all offer RSS campaign functionality that lets you handle this process. Just set it and forget it, then publish blog posts to your heart’s content.
-- > When you publish a new post, manually send an email broadcast to your list that includes a teaser sentence or two about your post. Always include a link back to the blog post on your site.
-- > Share the whole blog post via an individual email to your list, and link back to the post at the end. If you want to encourage conversation, ask people to comment by saying “Join the conversation on the blog” or something similar.
-- > Send out a weekly, bi-weekly, or monthly newsletter that includes links to your best blog posts.
2. Create FAQ autoresponders
Create a collection of insanely useful lessons or answers to frequently asked questions, and then put them into an email autoresponder series.
3. Don’t forget your footer!
In the footer of your blog posts, add an opt-in offer of some sort.
4. Schedule for content synergy
Create editorial calendars for your blog and your email marketing campaigns that share common themes and work together.
5. Feature your guest blog posts.
6. Allow yourself to reintroduce … yourself
7. Offer free updates conspicuously
8. Take full advantage of social media
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