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Techniques for using today's online tools to get you past looking for your next client or your next job...and encourage opportunity to find you! See our blog at http://joblure.com
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How to Start Business Blogging: 7 Prompts to Jumpstart Creativity

How to Start Business Blogging: 7 Prompts to Jumpstart Creativity | Have Jobs Find YOU | Scoop.it
Creativity when blogging can be a challenge, especially if you're a beginner in the blogging game.
John Peltier's insight:
Blogging about your area of expertise is a prime way to let potential clients find you. Get started today!
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44 Reasons Why You Should Use Social Media for Your Personal and Business Brand

44 Reasons Why You Should Use Social Media for Your Personal and Business Brand | Have Jobs Find YOU | Scoop.it
Why would you want to waste your time blogging and building a following on social media networks? Why would you bother? It all seems like a lot of hard work really.
John Peltier's insight:
In short: opportunity!
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Personal branding: 5 components to help you land a job

Personal branding: 5 components to help you land a job | Have Jobs Find YOU | Scoop.it
Use the same branding techniques as major companies standout in today’s crowded job market.
John Peltier's insight:

Good introductory piece from an exec who has advanced his career using personal branding techniques.

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Five Personal Branding Tips For Solopreneurs

Five Personal Branding Tips For Solopreneurs | Have Jobs Find YOU | Scoop.it
My bike mechanic is a knowledgeable and trustworthy guy who brands himself as the Bike Doctor and has a unique market position as the bicycle mechanic who makes "house calls." I remember who he is and his unique value.
John Peltier's insight:

If you're not looking for a "job," but rather for a "client," personal branding is still vital.  Inbound marketing can help new clients find you too...

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Testimonials for Personal Branding

Testimonials for Personal Branding is crucial and this 5 minute video explains why testimonials for personal branding are so important to success online. (Personal Branding is an absolute must for list building.
John Peltier's insight:

I need to give this one some thought.. how can one implement testimonials on a blog?  One obvious way is..comments!  Hopefully your blog posts get read, and people respond in such a way that demonstrates your commentary is insightful.  How else?

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5 Social Media Marketing Trends For 2014 - Business 2 Community

5 Social Media Marketing Trends For 2014 - Business 2 Community | Have Jobs Find YOU | Scoop.it
John Peltier's insight:

Great tips -- in particular, video and Google+ seem the most important to me of the ones listed here.

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Branding now a marketing strategy for people too - The Age

Branding now a marketing strategy for people too - The Age | Have Jobs Find YOU | Scoop.it
Branding now a marketing strategy for people too The Age Thought to be have been coined by management consultant and author Tom Peters in 1997, the term "personal brand" is used to describe the way people package and present themselves and their...
John Peltier's insight:
Interesting to see the concepts of personal branding spreading to more and more areas, even those less comfortable with "marketing."
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Local Personal Brand Secrets - JobLure.com

Local Personal Brand Secrets - JobLure.com | Have Jobs Find YOU | Scoop.it
While establishing expertise on a topic supports your personal brand, your local personal brand holds a majority of the value.
John Peltier's insight:
Our newest blog post!
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Content Marketing – Sales for Non-Sales People - exploreB2B

Content Marketing – Sales for Non-Sales People - exploreB2B | Have Jobs Find YOU | Scoop.it
There are times when there is no way around cold calling and there are people who love to do cold calling. On the other hand I have met my share of people just like me: not really shy, able to ...
John Peltier's insight:
Your job lure is a selling tool. Luckily though, it's a selling technique for non sales people. So jump on in!
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The importance of personal branding – How to represent yourself

The importance of personal branding – How to represent yourself | Have Jobs Find YOU | Scoop.it
On the Windows Services team, we hire a lot of SDETs (Software Development Engineers in Test).  Since SDETs at Microsoft are software engineers who love to break things and solve big problems, it i...
John Peltier's insight:

A Microsoft Sofware Testing Manager's take on Personal Branding.  Chops + Passion = Success!

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Why Inbound Marketing - GoSooy

GoSooy is a Digital Marketing Agency and our primary focus is on Revenue Acceleration through Inbound Marketing. We partner with organizations to help them a...
John Peltier's insight:

Here's a piece on inbound marketing from a sales perspective.  Again, think of this as finding someone to buy your product...aka, write your paycheck.  The product is you...

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Inbound marketing: A Lesson from The Karate Kid

Mr. Miyagi has taught us a lot but what would he say about inbound marketing?
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Interesting analogy.. think of your possible employers as the flies.  What are they looking for in employees with (roughly) your skills? 

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7 Content Ideas For Personal Branding Success - Business 2 Community

7 Content Ideas For Personal Branding Success - Business 2 Community | Have Jobs Find YOU | Scoop.it
Business 2 Community 7 Content Ideas For Personal Branding Success Business 2 Community 7 Content Ideas For Personal Branding Success image RCP 7 Content IdeasTHREE75 The best way to build your personal brand is to consistently provide helpful,...
John Peltier's insight:

Good resource - seven "themes" you can reflect upon when generating content in your topic.  To be a thought leader, you should be thinking about things from all angles!

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How To Build Your Personal Brand: Interview With Warren Whitlock At #Pubcon ... - Search Engine Journal

How To Build Your Personal Brand: Interview With Warren Whitlock At #Pubcon ... - Search Engine Journal | Have Jobs Find YOU | Scoop.it

Here are some key takeaways from the video:

Warren started building his personal brand by writing a book so he would become known as an authority. As he says in the video, it worked.Getting publicity for a book is a lot like creating content that ranks well in search engines. You have to write for people first and people can understand the difference between good quality content and spam, so write a good book.Before writing a book, Warren says you should build up a following of people who believe in you and what you’re saying. One way to do that is by publishing a blog with good content.Warren describes good quality content as being something that isn’t packed with keywords. Relevance and authenticity is key.
John Peltier's insight:

What I like about this interview is that it stresses *good, quality content* versus keyword stuffing.  This degree of authenticity is what makes a personal brand.  Quality content fuels the inbound marketing which will bring interested parties to you..with opportunity!

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