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How mobile shopping will improve in the future - Mobile Commerce Daily - Multichannel retail support

How mobile shopping will improve in the future - Mobile Commerce Daily - Multichannel retail support | IDEA | HAVAS | Scoop.it
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Smartphone owners more likely to actively seek new products: Forrester - Mobile Marketer - Research

Smartphone owners more likely to actively seek new products: Forrester - Mobile Marketer - Research | IDEA | HAVAS | Scoop.it
Discovering new products and services is a crucial part of the customer lifecycle, with mobile playing an increasingly important role in the process, according to a new report from Forrester Research.
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The New SEO Rules in a Content Marketing World

The New SEO Rules in a Content Marketing World | IDEA | HAVAS | Scoop.it

Five years ago, it seemed nothing was as buzzy and mysterious as SEO. Today, “content marketing” has taken over as reigning buzzphrase in marketing circles, with many SEO practitioners shifting their sales pitches to match the trend.

 

The difference, essentially, is content marketing aims to create content humans want to read, whereas SEO aims to create content that pleases search engines.

 

The two aren’t mutually exclusive, but not long ago creating cheap, machine-friendly garbage for SEO was as effective as putting time and money into quality content.

 

Rand Fishkin, CEO of SEOmoz, outlines five best practices for content marketers hoping to maximize SEO value in an ethical way:

 

1) Create content that people will have an incentive to share.

 

2) Do keyword research, so you don’t waste effort writing about things people don’t care about.

 

3) Put all your content on the same domain/subdomain. (e.g. don't use blog.mysite.com, use mysite.com/blog)

 

4) Stand for something, and write about it. People don't buy what you do, they buy why you do it.

 

5) Don't separate your brand from your content. For instance, casino sites that make fascinating infographics about animal rights aren't going to last long.

 

Read More: http://mashable.com/2012/12/06/seo-content-marketing/


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American Express | The Young Professionals Project

American Express | The Young Professionals Project | IDEA | HAVAS | Scoop.it

Hyper-segmentation and social video as a marketing tool drive brand relevance for Amex

 

American Express has created a business incubator for young entrepreneurs as part of a promotional campaign for American Express Blue, a credit card aimed at young professionals.

 

The promotion is focused in Tel Aviv, where Amex chose nine finalists from a list of 33 business talents under the age of the 33. Amex will reward these up-and-coming business people with perks and guidance to build their careers. This includes a $3,000 grant (given monthly as cash back on their American Express Blue card), consultation with a mentor in their field, and a meeting with American Express's media consultants.

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Creating Value Through Simplicity: Siegel+Gale's 2012 Global Brand Simplicity Index

Creating Value Through Simplicity: Siegel+Gale's 2012 Global Brand Simplicity Index | IDEA | HAVAS | Scoop.it

“Simplicity isn’t a trend; it’s a necessity. It’s inescapable, as the results of our third annual Global Brand Simplicity Index show: the need for simplicity and its corresponding economic value is greater than ever. Not only are the simplest brands outperforming the major stock indexes, consumers continue to say they’re willing to pay a premium for a simplified experience.”

-Siegel+Gale CEOs Howard Belk and David B. Srere


In global rankings, Citibank (Retail Banking) had a moderate ranking of 38—up 18 from 2011. However in US rankings, Citibank was ranked 107—up 9 from the previous year.

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Customer Experience Lessons from Peripheral Sparring

Customer Experience Lessons from Peripheral Sparring | IDEA | HAVAS | Scoop.it

Nothing focuses the mind better than the constant sight of a competitor who wants to wipe you off the map. -Wayne Calloway

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How Citi and Puma Use Content for Credibility

How Citi and Puma Use Content for Credibility | IDEA | HAVAS | Scoop.it

Puma and Citi, although two very different brands, with very different goals, both believe in content as a means of selling their products and services — over the long-term.

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Travelers Get Going with Surprise Destinations

Travelers Get Going with Surprise Destinations | IDEA | HAVAS | Scoop.it

Consumers have unprecedented information and control over their purchases, especially with large investments like vacationing. Sure, knowing mitigates risk of disappointment, but infusing a little of the unexpected into a trip helps keep travelers, well, pleasantly surprised.

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Connecting with the New Frugal

Though saddled with debt, Millennial parents' new responsibilities mean opportunities for financial services providers.


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U.S. consumer credit shrinks in July

U.S. consumer credit shrinks in July | IDEA | HAVAS | Scoop.it
U.S. consumer credit fell in July for the first time in nearly a year as Americans reduced credit card debt, a worrisome sign for an economy that has struggled to create jobs.
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How Luxury Brands Are Leveraging Digital Marketing To Connect With Customers

How Luxury Brands Are Leveraging Digital Marketing To Connect With Customers | IDEA | HAVAS | Scoop.it
Although luxury marketers have been lagging behind their mass marketing counter parts in terms of digital spending, they are moving into digital at a faster pace than their mass marketing peers in 2012, according to the agencies that serve them.
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How banks will continue to innovate in mobile next year - Mobile Commerce Daily - Banking

How banks will continue to innovate in mobile next year - Mobile Commerce Daily - Banking | IDEA | HAVAS | Scoop.it
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Preparing for a mobile-led shift in consumer behavior - Mobile Marketer - Editorials

Preparing for a mobile-led shift in consumer behavior - Mobile Marketer - Editorials | IDEA | HAVAS | Scoop.it
Discussions around mobile in 2013 should no longer focus only on technology or marketing, but include a harsh reality about to hit marketers.
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The Mass Affluent and The Fiscal Cliff – Online Reaction and Response | Nielsen Wire

Mass Affluents -- the 11 percent of U.S. households that have amassed between $250,000 and $1 million in investable assets -- appear to be preparing for austerity should the U.S. go over the fiscal cliff in the new year.
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How To Improve Your SEO Social Indicators

How To Improve Your SEO Social Indicators | IDEA | HAVAS | Scoop.it

What do social signals have to do with your SEO campaign? Maybe more than you think. And the divide between SEO and social media seems to shrink every day.

 

Google and Bing have both confirmed that social indicators are becoming increasingly important and that they are already being used to some degree, to create ranking results.

 

Twitter, Facebook, and Google+ are the most important to Google and, unsurprisingly, Google+ leads the way in helping to promote a site in Google rankings.

 

Choose your social sites wisely, integrate your efforts within your own site, and conduct some competitor analysis on the top performers in your industry. Then try these six techniques to improve your social indicators.

 

Find Out More: http://raventools.com/blog/6-techniques-improve-seo-social-indicators/


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From Consumers to PREsumers

From Consumers to PREsumers | IDEA | HAVAS | Scoop.it

The product, the story, the status: why consumer involvement with products and services pre-launch is set to go mainstream.

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Marketers Flunk the Big Data Test

Marketers Flunk the Big Data Test | IDEA | HAVAS | Scoop.it
The big-data explosion is driving a shift away from gut-based decision making. Marketing in particular is feeling the pressure to embrace new data-driven customer intelligence capabilities.
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Holiday Toys Going Fast in Layaway Programs

Holiday Toys Going Fast in Layaway Programs | IDEA | HAVAS | Scoop.it

Brace yourself, parents. Some of this year's hottest Christmas toys might be in short supply come December thanks to an early surge in layaway programs, reports the Wall Street Journal.

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After Dip in Email Performance, Marketers Focus on Data

After Dip in Email Performance, Marketers Focus on Data | IDEA | HAVAS | Scoop.it

Each year brings a bevy of new tools and tactics designed to enhance email marketing performance. Yet according to multichannel marketing services provider Epsilon, both the email open rate and the clickthrough rate (CTR) in North America were down slightly in the second quarter of 2012. While the open rate in Q2 was still the second-highest seen in a two-year period, CTR reached its lowest level.

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Placecast Links Location-Based Mobile Marketing with Credit Cards

Placecast Links Location-Based Mobile Marketing with Credit Cards | IDEA | HAVAS | Scoop.it
Mobile marketing solution provider Placecast last week officially launched ‘Card-Linked ShopAlerts’, a new white label service made of mobile offers sent to opt-in consumers nearby store locations that they can redeem by simply swiping their linked...
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Would You Pay More to Use Plastic?

Would You Pay More to Use Plastic? | IDEA | HAVAS | Scoop.it
Pay Dirt: Many insist they won't pay a credit-card surcharge, but if history is any guide they just might.
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College costs shifting to students, Sallie Mae survey finds

College costs shifting to students, Sallie Mae survey finds | IDEA | HAVAS | Scoop.it
Students are shouldering more of the burden of paying for college, increasing their borrowing and out-of-pocket contributions, according to a study from Sallie Mae.
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