Five years ago, it seemed nothing was as buzzy and mysterious as SEO. Today, “content marketing” has taken over as reigning buzzphrase in marketing circles, with many SEO practitioners shifting their sales pitches to match the trend.
The difference, essentially, is content marketing aims to create content humans want to read, whereas SEO aims to create content that pleases search engines.
The two aren’t mutually exclusive, but not long ago creating cheap, machine-friendly garbage for SEO was as effective as putting time and money into quality content.
Rand Fishkin, CEO of SEOmoz, outlines five best practices for content marketers hoping to maximize SEO value in an ethical way:
1) Create content that people will have an incentive to share.
2) Do keyword research, so you don’t waste effort writing about things people don’t care about.
3) Put all your content on the same domain/subdomain. (e.g. don't use blog.mysite.com, use mysite.com/blog)
4) Stand for something, and write about it. People don't buy what you do, they buy why you do it.
5) Don't separate your brand from your content. For instance, casino sites that make fascinating infographics about animal rights aren't going to last long.
Hyper-segmentation and social video as a marketing tool drive brand relevance for Amex
American Express has created a business incubator for young entrepreneurs as part of a promotional campaign for American Express Blue, a credit card aimed at young professionals.
The promotion is focused in Tel Aviv, where Amex chose nine finalists from a list of 33 business talents under the age of the 33. Amex will reward these up-and-coming business people with perks and guidance to build their careers. This includes a $3,000 grant (given monthly as cash back on their American Express Blue card), consultation with a mentor in their field, and a meeting with American Express's media consultants.
“Simplicity isn’t a trend; it’s a necessity. It’s inescapable, as the results of our third annual Global Brand Simplicity Index show: the need for simplicity and its corresponding economic value is greater than ever. Not only are the simplest brands outperforming the major stock indexes, consumers continue to say they’re willing to pay a premium for a simplified experience.”
-Siegel+Gale CEOs Howard Belk and David B. Srere
In global rankings, Citibank (Retail Banking) had a moderate ranking of 38—up 18 from 2011. However in US rankings, Citibank was ranked 107—up 9 from the previous year.
Consumers have unprecedented information and control over their purchases, especially with large investments like vacationing. Sure, knowing mitigates risk of disappointment, but infusing a little of the unexpected into a trip helps keep travelers, well, pleasantly surprised.
Although luxury marketers have been lagging behind their mass marketing counter parts in terms of digital spending, they are moving into digital at a faster pace than their mass marketing peers in 2012, according to the agencies that serve them.
Mass Affluents -- the 11 percent of U.S. households that have amassed between $250,000 and $1 million in investable assets -- appear to be preparing for austerity should the U.S. go over the fiscal cliff in the new year.
What do social signals have to do with your SEO campaign? Maybe more than you think. And the divide between SEO and social media seems to shrink every day.
Google and Bing have both confirmed that social indicators are becoming increasingly important and that they are already being used to some degree, to create ranking results.
Twitter, Facebook, and Google+ are the most important to Google and, unsurprisingly, Google+ leads the way in helping to promote a site in Google rankings.
Choose your social sites wisely, integrate your efforts within your own site, and conduct some competitor analysis on the top performers in your industry. Then try these six techniques to improve your social indicators.
Each year brings a bevy of new tools and tactics designed to enhance email marketing performance. Yet according to multichannel marketing services provider Epsilon, both the email open rate and the clickthrough rate (CTR) in North America were down slightly in the second quarter of 2012. While the open rate in Q2 was still the second-highest seen in a two-year period, CTR reached its lowest level.
Mobile marketing solution provider Placecast last week officially launched ‘Card-Linked ShopAlerts’, a new white label service made of mobile offers sent to opt-in consumers nearby store locations that they can redeem by simply swiping their linked...
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.