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Rescooped by Brady Wendeln from Online Banking & Citi Competitive
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Review: Discover It for Students Card | Money Talks News

Review: Discover It for Students Card | Money Talks News | IDEA | HAVAS | Scoop.it
If you're looking for a student credit card with no annual fee, decent rates, and a zero-percent intro rate on purchases, this could be your plastic.
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Brady Wendeln's curator insight, March 21, 2013 3:17 PM

Discover introduced the "it" card late last summer (2012).  At the start of this year (2013), they discontinued the rest of their cards, issuing only the Discover it Card.  Now comes the Discover it for Students Card.

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Qantas airline to provide passengers Apple iPads for in-flight entertainment

Qantas airline to provide passengers Apple iPads for in-flight entertainment | IDEA | HAVAS | Scoop.it
Australian air carrier Qantas has announced that it will be handing out Apple's iPad to passengers on flights, giving them access to over 200 hours of movies, music, and television.
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Rescooped by Christopher Cicmanec from Internet Marketing Strategy 2.0
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How To Create a Landing Page That Really Converts: Key Ingredients and Good Examples

How To Create a Landing Page That Really Converts: Key Ingredients and Good Examples | IDEA | HAVAS | Scoop.it

Excerpted from article:
"If you don’t have a good landing page, it’s like going fishing without a net: you might land a big one on your hook, but you won’t be able to drag it into the boat.

You don’t want people to just visit your page. You want them to take action once they are there. So make it as easy and compelling as possible for them by including these elements found in a landing page that CONVERTS:

C = Clear Call to Action
O = Offer
N = Narrow Focus
V = VIA: Very Important Attributes
E = Effective Headline
R = Resolution-Savvy Layout
T = Tidy Visuals
S = Social Proof

CLEAR CALL TO ACTION:
Whatever it is you’ve decided will move people further along your conversion funnel. That’s what you should be asking them, clearly and temptingly, to do. Don’t distract them with lots of other requests. The best pages accentuate only one CTA.

OFFER:
An offer is anything you give your visitors in exchange for getting them to do what you want. This can mean offers in the traditional sense of coupons or discounts, but it also can mean a free trial, a free version of the product, a whitepaper, or a matching gift.

NARROW FOCUS:
Research has shown that the more choices you offer people, the longer they take to make a decision. So the clearer and simpler you make your page, the more likely you are to get someone to take the action you want.
- Do you really need that navigation bar?
- Do you really need to talk about your company philosophy?
- Do you really need to collect all that information?

VIA: VERY IMPORTANT ATTRIBUTES:
We’ve all heard stories of companies that reserved a catchy URL, put up zero information about what the site was for, and harvested 1 million email addresses before they even launched.
You should assume that’s not going to happen to your company.
Instead, you’re going to have to give visitors some good reasons they should do what you want. Those reasons are the VIA: Very Important Attributes.

EFFECTIVE HEADLINE:
People coming to your site are going to decide in a split second if they want to go back to their game of “Words with Friends” or stay and see what you are all about. A key way to keep them is to tell them in plain language what your site is all about.

RESOLUTION-SAVVY LAYOUT:
Do you know that there are people out there still surfing the web on 800 x 600 monitors?
Keep the most essential parts of your message – logo, headline, call to action, a supporting visual – in the center top of the screen, with supporting messaging lower down on the page.

TIDY VISUALS:
As with the headline, distracting elements can work when you’re trying to get attention. But when people are on your site, you don’t want to sidetrack them with a bunch of visual junk.

SOCIAL PROOF:
As social creatures, humans tend to place greater value on things that other people have already approved. That is why most sites will tend to display evidence of such social validation."

In the original article there are more information about: "Considerations for strategy", "Considerations for design", "The cautionary tale", "Doing it right" and some examples. Check out full interesting article here:
http://blog.kissmetrics.com/c-o-n-v-e-r-t-s/


Via Giuseppe Mauriello, Robin Good
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Simon Cripps's curator insight, March 11, 2013 4:35 PM

Great Acronym for making people convert to sales (or leads) on your site. Keep it simple Stupid ! KISS is always another

YvonneFinn's curator insight, March 19, 2013 8:42 AM

Useful tips that bear repeating often even though they should be well known to all marketers.
The "call to action" can make a big difference in a successful marketing effort.

Mr Branson's curator insight, May 5, 2013 9:17 AM

Interesting article. I am wondering what will the future of landing pages be in the face of online users reading less and watching more daily? http://www.infogurushop.com The online world in the past few months has again changed and VIDEO will surely take center stage worldwide. 

Rescooped by Brady Wendeln from Online Banking & Citi Competitive
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Best in Online Banking

Best in Online Banking | IDEA | HAVAS | Scoop.it
Citigroup, Bank of America and Wells Fargo hauled in the most medals in Corporate Insight s annual comparison of banks websites, but smaller players such as KeyBank and Ally Bank also made an impression.
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What Twitter’s Latest Advertising Move Means To Brands And Users

What Twitter’s Latest Advertising Move Means To Brands And Users | IDEA | HAVAS | Scoop.it
Last week, after some anticipation, Twitter announced it was launching its advertising API (application programming interface).
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New Report Finds Women Are An Underserved Market For Mobile Financial Services

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Frontier Swaps Philadelphia for Trenton, Continues Airline Trend to Alternative Airports

Frontier Swaps Philadelphia for Trenton, Continues Airline Trend to Alternative Airports | IDEA | HAVAS | Scoop.it
As FareCompare has noted on its Deals Blog, Frontier Airlines has been aggressively marketing airfare sales to and from its new northeast destination of Princeton/Trenton, which is airline shorthand for New Jersey’s Trenton-Mercer Airport (TTN).
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The Disappearing Package → Experimental Package Design

The Disappearing Package → Experimental Package Design | IDEA | HAVAS | Scoop.it
Each year, we trash over 140 billion lbs of packaging. It's time to make some of that packaging disappear. Experimental package design by Aaron Mickelson.
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Facebook's 'Graph Search' Is Really A Plan To Rescue The 'Like'

Facebook's 'Graph Search' Is Really A Plan To Rescue The 'Like' | IDEA | HAVAS | Scoop.it
Advertisers secretly hated the Like — until now.
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Mobile banking to hit 1B users by 2017: study - Research - Mobile Commerce Daily

Mobile banking to hit 1B users by 2017: study - Research - Mobile Commerce Daily | IDEA | HAVAS | Scoop.it
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Verticals Ramp Up Year-Over-Year Mobile Ad Spending in Q3 - eMarketer

Verticals Ramp Up Year-Over-Year Mobile Ad Spending in Q3 - eMarketer | IDEA | HAVAS | Scoop.it
Mobile ad spending showed explosive year-over-year growth in Q3 2012, with automotive leading all verticals. Research shows that campaigns are most often using mobile ads to drive site searches.
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Discover Follows In AmEx’s Footsteps With New Apple Passbook Integration | TechCrunch

Discover Follows In AmEx’s Footsteps With New Apple Passbook Integration | TechCrunch | IDEA | HAVAS | Scoop.it
Major credit cards companies are slowly starting to adopt Apple Passbook technology, as the product becomes something that's more like a real mobile wallet than merely a ticket holder.
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Financial services expected to dominate mobile payments: report - Mobile Commerce Daily - Research

Financial services expected to dominate mobile payments: report - Mobile Commerce Daily - Research | IDEA | HAVAS | Scoop.it
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Why Howard Hughes would have loved YouTube

Why Howard Hughes would have loved YouTube | IDEA | HAVAS | Scoop.it
YouTube recently opened a brand new state-of-the-art studio in Los Angeles, where they invite people to come and tell their stories on YouTube. Anyone, well almost anyone, can come in and use all the
Rose Richardson's insight:

Thoughts on consumption of video content via YouTube. 

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Rescooped by Brady Wendeln from Online Banking & Citi Competitive
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Online Banks Outgrowing Brick-and-Mortar Rivals

Online Banks Outgrowing Brick-and-Mortar Rivals | IDEA | HAVAS | Scoop.it
Traditional bankers could be forgiven for hoping that the direct banks would have gotten their comeuppance by now. But the branchless (or nearly branchless) upstarts look to be very much on the ball.
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Is Your Website Optimized For Mobile Visitors? (Infographic)

Is Your Website Optimized For Mobile Visitors? (Infographic) | IDEA | HAVAS | Scoop.it
Christopher Cicmanec's insight:

Are you supporting mobile users at all times? Just creating a mobile optimized landing page is not enough, you need to ensure that mobile users can complete the cal to action  on the device they started with

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The Seven Essential Characteristics of Innovative Companies | Innovation Management

The Seven Essential Characteristics of Innovative Companies | Innovation Management | IDEA | HAVAS | Scoop.it
What makes a company innovative? Innovation is nothing more than a tool that enables companies to achieve unique, strategic goals. It should not simply be a slogan, nor an end unto itself, argues Jeffrey Baumgartner.
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Social Media Advertising Budgets Rise in 2013

Social Media Advertising Budgets Rise in 2013 | IDEA | HAVAS | Scoop.it
Wish all those ads on your Facebook page would just go away?
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Discover to Support New Facebook Gift-Card Program

Discover to Support New Facebook Gift-Card Program | IDEA | HAVAS | Scoop.it
Discover Financial Services (DFS) will help process transactions made with new gift cards that social-networking company Facebook Inc. (FB) has begun selling on its website.
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DFW International Airport Unveils New Mobile App for Travelers

Dallas/Fort Worth (DFW) International Airport has launched its official mobile app for smartphones, giving customers the latest information and updates about flights, parking, shops, restaurants and airport services at their fingertips.
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Which loyalty card is the best choice for travelers? [REPORT]

Which loyalty card is the best choice for travelers? [REPORT] | IDEA | HAVAS | Scoop.it
A veritable cottage industry has formed in recent years around travel hacking, mostly focusing on how to accumulate as many miles as possible for airline reward redemption.
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Banks pour one-third of digital investments into mobile: Forrester - Mobile Commerce Daily - Research

Banks pour one-third of digital investments into mobile: Forrester - Mobile Commerce Daily - Research | IDEA | HAVAS | Scoop.it
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Verticals Ramp Up Year-Over-Year Mobile Ad Spending in Q3 - eMarketer

Verticals Ramp Up Year-Over-Year Mobile Ad Spending in Q3 - eMarketer | IDEA | HAVAS | Scoop.it
Mobile ad spending showed explosive year-over-year growth in Q3 2012, with automotive leading all verticals. Research shows that campaigns are most often using mobile ads to drive site searches.
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Capital One boasts mobile banking through Web video initiative - Advertising - Mobile Commerce Daily

Capital One boasts mobile banking through Web video initiative - Advertising - Mobile Commerce Daily | IDEA | HAVAS | Scoop.it
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Discover Follows In AmEx’s Footsteps With New Apple Passbook Integration

Discover Follows In AmEx’s Footsteps With New Apple Passbook Integration | IDEA | HAVAS | Scoop.it
Major credit cards companies are slowly starting to adopt Apple Passbook technology, as the product becomes something that’s more like a real mobile wallet than merely a ticket holder.

Via heyjuggernaut
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