According to Altimeter, 42% of businesses in the US are prioritising Social Media Listening in 2013 – putting real focus on how they sift through an...
Christopher Cicmanec's insight:
More and more businesses are starting to realize the value of listening to their consumers through the social sphere, but many consumer are reporting that they do not want brands litening into their online conversations. BUt if you dig deeper into the numbers you 'll see that consumers arn't all that sure about how they expect barnds to interact with them online.
SAN FRANCISCO(Reuters) - PayPal will soon be ubiquitous in U.S. retail stores, but just being there may not be enough.
The online payment service will take a giant step beyond its Internet roots on April 19, when a partnership with DiscoverFinancial Services officially kicks in. The deal means PayPal will be accepted as a payment option in roughly 2 million retail stores that already take Discover credit cards.
robyn hocker's insight:
PayPal will soon be accepted in 2 million retail stores that already take Discover credit cards in hopes of converting the credit card swipers to the cardless PayPal. All though this conversion process is slow going it confirms that there will be a shift of cardless payment options in the future.
/PRNewswire/ -- BP Products North America, Inc. today announced the launch of BP Driver Rewards, a fuel loyalty program that offers consumers a smarter way to save money on quality gasoline.
sherri Gajewski's insight:
BP is offering a non-credit card loyalty program where consumers can redeem cents off their gas purchases at the pump. Instant redeemption feels more tangible than a statement credit and can be explored for the ExxonMobil Smart Card.
Payments sector has been guardkeeped by central, retail banks and credit card corporations like visa or mastercard for decades. Nowadays, those payment providers are facing a challenge: The power of the disintermediation by some players or the rising of a new, much more flexible and startup minded generation intermediates.
Our survey of 150,100 consumers in 14 countries reveals a surge in mobile banking and tepid loyalty scores given by affluent customers in many markets.
Havas Worldwide Chicago's insight:
Report highlights the value customers see in being able to perform their banking tasks via mobile, especially among affluent customers, and directly corellates that the increase in satisfaction to an increase in the overall lifetime value of a customer
Love – and loyalty -- is a two-way street. Just ask your customers. According to a national survey conducted by Opinion Research Corp. and commissioned by Analytic Partners, customers want to be loved by the brands that love them.
Stacy Coburn's insight:
- Nearly half (48%) of people between the ages of 18-44 indicated that any loyalty they feel toward brands in the future will be because of the types of experiences brands create for them. Some of these experiences cited by survey respondents include interaction in the form of video/online gaming, social media, and third-party expert information through blogs and articles.- Consumers feel empowered to make purchases when they have the knowledge to make proper decisions.- 75% of respondents said that the reviews they read online are a major factor in what purchases they make.- Females are generally more brand loyal than males.
Bank of America’s newest credit card offering appears to be an inversion of the typical model: Instead of rewarding spending and racking up more debt, it gives people cash for paying down their balances.
sherri Gajewski's insight:
Consider testing incentives for paying down debt in Simplicity Card ACQ DM. The BofA val prop stands out because it is unique and is rewarding consumers for good credit behavior.
Capital One Financial Corp., a national bank best known locally for its credit cards, plans to open its first branch offices -- at least six -- in the Boston area starting in late 2013 to promote its growing online banking division, a spokeswoman...
Google notes that since launching support for all the major credit cards, it has “seen a significant increase in signups and app usage as people have loaded all their cards into Google Wallet.” This doesn’t come as a surprise, given that Google Wallet only worked with CitiBank-issued MasterCard cards before, but Google hasn’t provided any concrete numbers for Google Wallet usage yet, so it’s hard to gauge how successful the program actually is.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.