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A PLOT TWIST WITH DIVIDENDS

A PLOT TWIST WITH DIVIDENDS | IDEA | HAVAS | Scoop.it

It is a tale of engagement with an unexpected turn. The storyline behind enterprise loyalty has long been dominated by retailers, which have learned to use their data for better merchandising, promotions and even store layout. But thanks to several competitive trends in the banking industry, there’s been an unexpected plot twist – major financial institutions are now picking up on the Enterprise Loyalty narrative.

But the plot thickens. Instead of the predictable approach of investing in strategies to winnew customers, financial institutions have learned their best chance for a prosperous future lies with their existing client base.

In this story, COLLOQUY talks with four major financial institutions and explores some of the innovative approaches they are using to retain these existing customers and, more important, inspire them to use more bank products and services.

Christopher Cicmanec's insight:

Financial institutions - including Citi, are starting to realize that maintaining and growing  their existing customer base will have more impact on their bottom line than pure acquisition. And they are using the data they automatically collect on their customers to give them insights and set their course.


A Plot Twist With Dividends:

http://colloquy.uberflip.com/i/150024/11

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Scooped by sherri Gajewski
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Credit Card Act saves consumers billions, yet more work remains

Credit Card Act saves consumers billions, yet more work remains | IDEA | HAVAS | Scoop.it
With 71 percent of consumers having at least one credit card, new research findings from two different sources show that the Credit Card Act, enacted in 2009, is working.
sherri Gajewski's insight:

Interesting read on how the Credit Card Act impacts consumers and Citi.

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Scooped by Christopher Cicmanec
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A PLOT TWIST WITH DIVIDENDS

A PLOT TWIST WITH DIVIDENDS | IDEA | HAVAS | Scoop.it

It is a tale of engagement with an unexpected turn. The storyline behind enterprise loyalty has long been dominated by retailers, which have learned to use their data for better merchandising, promotions and even store layout. But thanks to several competitive trends in the banking industry, there’s been an unexpected plot twist – major financial institutions are now picking up on the Enterprise Loyalty narrative.

But the plot thickens. Instead of the predictable approach of investing in strategies to winnew customers, financial institutions have learned their best chance for a prosperous future lies with their existing client base.

In this story, COLLOQUY talks with four major financial institutions and explores some of the innovative approaches they are using to retain these existing customers and, more important, inspire them to use more bank products and services.

Christopher Cicmanec's insight:

Financial institutions - including Citi, are starting to realize that maintaining and growing  their existing customer base will have more impact on their bottom line than pure acquisition. And they are using the data they automatically collect on their customers to give them insights and set their course.


A Plot Twist With Dividends:

http://colloquy.uberflip.com/i/150024/11

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Scooped by Alexis Wonais
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New Citi/Seventeen Survey: College Students Take Control of Their Financial Futures

New Citi/Seventeen Survey: College Students Take Control of Their Financial Futures | IDEA | HAVAS | Scoop.it
New Citi/Seventeen Survey: College Students Take Control of Their Financial Futures
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Embedded Posts: This Is Facebook's Real Public Offering | Gadget Lab | Wired.com

Embedded Posts: This Is Facebook's Real Public Offering | Gadget Lab | Wired.com | IDEA | HAVAS | Scoop.it
Facebook announced today that it’s rolling out embedded posts.
Christopher Cicmanec's insight:

Allowing people to embed Facebook snippets into their sites will better integrate Facebook content into the rest of the web and make the content more discoverable and have a longer shelf life.

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Your Customers Are Mobile, Are You?

Your Customers Are Mobile, Are You? | IDEA | HAVAS | Scoop.it
Thoughtful consideration of the implications of mobile on email is quickly becoming a necessity to winning marketing strategies. In fact, our data indicates that by the end of this year over half o...
Christopher Cicmanec's insight:

Recognizing that your customers are interacting with you via mobile, and creating communications that render on the smaller screen is ony the first step to truly embracing the mobilized consumer - you also need to ensure that your content is relevant to requirements of the space as well.

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Mobile and Social Grab Spots in Moms' Grocery Carts - eMarketer

Female grocery shoppers are increasingly turning to mobile grocery apps and social platforms for meal planning and menu inspiration. And a significant percentage of moms seeking recipes are also using Pinterest.
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The allure of geolocation - Mobile Commerce Daily - Marketing

The allure of geolocation - Mobile Commerce Daily - Marketing | IDEA | HAVAS | Scoop.it
Christopher Cicmanec's insight:

Geo-location is becoming an integrated tool in the mobile marketers aresenal.

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Scooped by sherri Gajewski
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New Sapphire Preferred Benefit: Triple Points Dining Out On "First Fridays"

New Sapphire Preferred Benefit: Triple Points Dining Out On "First Fridays" | IDEA | HAVAS | Scoop.it
Chase Sapphire Preferred cardholders now earn three points per dollar spent dining out when they use their card on the first Friday of each month.
sherri Gajewski's insight:

Chase is getting more competitive against the Citi TY Cards. In conjunction with this promotion to earn 3X on dining on the first Friday of the month, Chase has set up a Facebook page where cardholders can list their favorite restaurants and view the selections of others. From there, cardholders can then utilize OpenTable to book a reservation at their choice of restaurants. Visibility of the TY Cards should also be enhanced.



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Scooped by Christopher Cicmanec
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New Cash Registers Are Sexy, But What's Beneath the Counter Matters More

New Cash Registers Are Sexy, But What's Beneath the Counter Matters More | IDEA | HAVAS | Scoop.it
Beneath the checkout counter, down in the tubes that contain the ancient electronic infrastructure of the global financial system, the sap is rising.
Christopher Cicmanec's insight:

New payment platforms are more about the continuing evolution of connectivity and less about simple transactions. #havasstrat

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Scooped by Christopher Cicmanec
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Mobile ads GPS study: How far will you drive for a deal? (infographic)

Mobile ads GPS study: How far will you drive for a deal? (infographic) | IDEA | HAVAS | Scoop.it
We'll drive 2.8 miles for just the right sandwich, but 7.1 miles for a great Italian restaurant.
Christopher Cicmanec's insight:

Interesting study that shows just how far consumers are willing to travel for various products/services.

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Rescooped by Stacy Coburn from Integrated Brand Communications
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Integrating QR Codes into Your Marketing | Business 2 Community

Integrating QR Codes into Your Marketing | Business 2 Community | IDEA | HAVAS | Scoop.it

In the past five years, we have seen QR Codes seep into marketing plans. First  seen in magazines and on food packaging and then later on metro commuter signs,  newspaper ads and retail signage. What’s next?

Well, get ready for the second wave of QR Codes marketing ideas in  2013.

 

In the past few months, QR Codes have been popping up in unique places:

My recent Amtrak ticket stub had a QR marketing tag with the option to  purchase my next ticket.A flyer included in my cell phone bill contained nine QR Codes to advertise  new mobile apps.My NYC hotel had a QR Code in my room to announce a mobile concierge  service.Last week, I purchased cupcakes at one of those popular gourmet cupcake  shops, and their weekly specialty menu was just a scan from the tag on their  bright pink box.

My firm is currently working on re-introducing QR Code marketing to our  clients. Just some of the markets we are working on this Spring include the  Festival and Events vertical market, the Real Estate market and the Retail  market.

 

Read more at http://www.business2community.com/marketing/integrating-qr-codes-into-your-marketing-0467089#0bWK3BLEUttcHOXl.99


Via Russ Merz, Ph.D.
Stacy Coburn's insight:

Consumers are seeking an interactive experience and ease-of-use, why not add a QR code to a DM piece to drive to web?


  • Consumers want to click-through a mobile centric site with easy touch icons.
  • They want visual aids and easy-to-read text.
  • Consumers want a rich experience with photos, video, audio files and promotional materials.
  • They also want current information, such as that weekly gourmet cupcake menu or a current list of bands playing at next week’s festival.
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Scooped by Christopher Cicmanec
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The evidence is in - video drives the most social engagement

The evidence is in - video drives the most social engagement | IDEA | HAVAS | Scoop.it
Have you heard of SoMoVid? I hadn’t either until I read the expression on Adobe’s excellent digital marketing blog. It stands for social / mobile...
Christopher Cicmanec's insight:

Study from Adobe shows how video is more likely to be shared on social networks.

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Sour Patch Kids strengthens mobile presence with new pilot effort - Mobile Marketer - Advertising

Sour Patch Kids strengthens mobile presence with new pilot effort - Mobile Marketer - Advertising | IDEA | HAVAS | Scoop.it
Sour Patch Kids has rolled out a mobile pilot initiative as part of Mondelez International’s Mobile Future program that aims to build brand awareness and engage consumers in a new way.
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Scooped by Christopher Cicmanec
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New banking opportunities arise to address mobile-only users - Mobile Commerce Daily - Banking

New banking opportunities arise to address mobile-only users - Mobile Commerce Daily - Banking | IDEA | HAVAS | Scoop.it
Christopher Cicmanec's insight:

Banks are embracing mobile, some of them are even experimenting with shifting the entire banking process to a mobile-first experience.

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Scooped by Christopher Cicmanec
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Isis, Amex Strengthen Digital Wallet Ties

Isis, Amex Strengthen Digital Wallet Ties | IDEA | HAVAS | Scoop.it
Building on an earlier partnership, Isis and American Express are integrating their software and allowing Isis mobile wallet users to access their Isis accounts with Amex s Serve prepaid cards.
Christopher Cicmanec's insight:

By intergrating the Amex Serve platform with the Isis mobile payment platform Amex will create additional oportunites for their cardmemebrs and users to to convert to a digital payment system

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Scooped by Christopher Cicmanec
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How to make mobile email shine this holiday season - Mobile Marketer - Email

How to make mobile email shine this holiday season - Mobile Marketer - Email | IDEA | HAVAS | Scoop.it
Despite the fact that emails are increasingly being opened on a mobile device, marketers are still slow to keep up with this growth.
Christopher Cicmanec's insight:

44 percent of emails were opened on a mobile device in June, but only one in four marketers are optimizing emails for mobile devices. As we move into the holiday season mobile email becomes more essential to easing the that path to purchase for consumers during this busy season.

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Scooped by Erin Wong
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Gen Z Shuns Credit Cards

Gen Z Shuns Credit Cards | IDEA | HAVAS | Scoop.it
As student loans balloon, the under-30 set is becoming increasingly fearful of debt. Could plastic become a thing of the past? More
Erin Wong's insight:

Issuers and marketers may face new challenges with the younger generation and the aversion to credit they've grown up with. How will we respond? 

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Rescooped by Brady Wendeln from Online Banking & Citi Competitive
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B of A Said to Seek Buyers for 40 N.Y., Pa. Branches

B of A Said to Seek Buyers for 40 N.Y., Pa. Branches | IDEA | HAVAS | Scoop.it
Bank of America (BAC) is seeking buyers for about 40 branches in New York and Pennsylvania, four people with knowledge of the matter said.
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Brady Wendeln's curator insight, May 31, 2013 1:25 PM

BOA is looking to sell some rural branches in NY and PA, as they try to trim down their branch numbers, and focus in populous markets.

Rescooped by Brady Wendeln from Online Banking & Citi Competitive
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Chirpify Adds Credit Card Support For Twitter, Instagram, and Facebook Purchases

Chirpify Adds Credit Card Support For Twitter, Instagram, and Facebook Purchases | IDEA | HAVAS | Scoop.it
The social media commerce platform now lets consumers use credit or debit cards to purchase items directly off Twitter Facebook and Instagram.
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Brady Wendeln's curator insight, June 11, 2013 1:20 PM

Previously, Chirpify only accepted PayPal. But starting today it will also accept payments via American Express, Discover, MasterCard, and Visa cards. Teso says the request for Chirpify to expand beyond PayPal was unanimous among both brands, who didn't want to deal with PayPal's fees, and consumers, who just wanted more options

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CPG Brands Up the Mobile App Ante - eMarketer

US consumer packaged goods (CPG) companies are developing more mobile apps in the hopes of retaining a loyal consumer base and finding new customers with special promotions.
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Rescooped by Christopher Cicmanec from cicmanec
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PayPal, Groupon, Square focus on traditional POS to boost mobile strategies- Mobile Commerce Daily - Payments

PayPal, Groupon, Square focus on traditional POS to boost mobile strategies- Mobile Commerce Daily - Payments | IDEA | HAVAS | Scoop.it
Christopher Cicmanec's insight:

Mobile payment providers are focusing on getting local retailers to adopt their platforms  for  accepting mobile payments, with the intent to win over more consumers to their platforms.

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Christopher Cicmanec's curator insight, May 16, 2013 10:33 AM

Mobile payment providers are focusing on getting local retailers to adopt their platforms  for  accepting mobile payments, with the intent to win over more consumers to their platforms.

Scooped by Rose Richardson
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Who Wields Real Influence On Social Media?

Who Wields Real Influence On Social Media? | IDEA | HAVAS | Scoop.it
Are you an agitator, an analyst, or a connector? ;
Rose Richardson's insight:

Interesting insights on how information is being consumed and distributed within the realm of social media. 

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Rescooped by Brady Wendeln from Online Banking & Citi Competitive
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Chase Trades In 'What Matters' For New Push

Chase Trades In 'What Matters' For New Push | IDEA | HAVAS | Scoop.it
now that the economy and bank perception have improved, u.s. consumer and commercial bank jpmorgan chase & co. is introducing a new campaign, "so you can."
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Brady Wendeln's curator insight, May 6, 2013 4:42 PM

Chase is introducing a new campaign, "So You Can", replacing their old campaign of "Chase What Matters" that they had used since 2008. The intent is to focus on products that simplify lives.

Rescooped by robyn hocker from Citi Competitive
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Smartphones Easily Skim Credit Card Information: CBC Investigation - Huffington Post Canada

Smartphones Easily Skim Credit Card Information: CBC Investigation - Huffington Post Canada | IDEA | HAVAS | Scoop.it
CBC.ca
Smartphones Easily Skim Credit Card Information: CBC Investigation
Huffington Post Canada
Credit card companies react.
robyn hocker's insight:

With new technology comes new risk.  Identity thieves can hack your personal account information from your phone without you even taking it out of your purse or wallet.  Moving into the future we must be mindful of these risks and help make our customers feel safe.

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Rescooped by Christopher Cicmanec from cicmanec
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Despite Mobile Email's Growth, 58% Of Email Marketers Not Designing For It

Despite Mobile Email's Growth, 58% Of Email Marketers Not Designing For It | IDEA | HAVAS | Scoop.it
There’s a disconnect between how consumers are reading commercial emails and how marketers are conducting email marketing campaigns.
Christopher Cicmanec's insight:

As forecast, mobile is becoming the primary channel for email opens. This is just one more sign that we need to ensure that our communications are stayig relevant to how our customers access and consume data overall.

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