It is a tale of engagement with an unexpected turn. The storyline behind enterprise loyalty has long been dominated by retailers, which have learned to use their data for better merchandising, promotions and even store layout. But thanks to several competitive trends in the banking industry, there’s been an unexpected plot twist – major financial institutions are now picking up on the Enterprise Loyalty narrative.
But the plot thickens. Instead of the predictable approach of investing in strategies to winnew customers, financial institutions have learned their best chance for a prosperous future lies with their existing client base.
In this story, COLLOQUY talks with four major financial institutions and explores some of the innovative approaches they are using to retain these existing customers and, more important, inspire them to use more bank products and services.