In the past five years, we have seen QR Codes seep into marketing plans. First seen in magazines and on food packaging and then later on metro commuter signs, newspaper ads and retail signage. What’s next?
Well, get ready for the second wave of QR Codes marketing ideas in 2013.
In the past few months, QR Codes have been popping up in unique places:
My recent Amtrak ticket stub had a QR marketing tag with the option to purchase my next ticket.A flyer included in my cell phone bill contained nine QR Codes to advertise new mobile apps.My NYC hotel had a QR Code in my room to announce a mobile concierge service.Last week, I purchased cupcakes at one of those popular gourmet cupcake shops, and their weekly specialty menu was just a scan from the tag on their bright pink box.
My firm is currently working on re-introducing QR Code marketing to our clients. Just some of the markets we are working on this Spring include the Festival and Events vertical market, the Real Estate market and the Retail market.
Via Russ Merz, Ph.D.