Thoughtful consideration of the implications of mobile on email is quickly becoming a necessity to winning marketing strategies. In fact, our data indicates that by the end of this year over half o...
Christopher Cicmanec's insight:
Recognizing that your customers are interacting with you via mobile, and creating communications that render on the smaller screen is ony the first step to truly embracing the mobilized consumer - you also need to ensure that your content is relevant to requirements of the space as well.
Our survey of 150,100 consumers in 14 countries reveals a surge in mobile banking and tepid loyalty scores given by affluent customers in many markets.
Havas Worldwide Chicago's insight:
Report highlights the value customers see in being able to perform their banking tasks via mobile, especially among affluent customers, and directly corellates that the increase in satisfaction to an increase in the overall lifetime value of a customer
Are you supporting mobile users at all times? Just creating a mobile optimized landing page is not enough, you need to ensure that mobile users can complete the cal to action on the device they started with
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
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Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.