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Scooped by Christopher Cicmanec
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Your Customers Are Mobile, Are You?

Your Customers Are Mobile, Are You? | IDEA | HAVAS | Scoop.it
Thoughtful consideration of the implications of mobile on email is quickly becoming a necessity to winning marketing strategies. In fact, our data indicates that by the end of this year over half o...
Christopher Cicmanec's insight:

Recognizing that your customers are interacting with you via mobile, and creating communications that render on the smaller screen is ony the first step to truly embracing the mobilized consumer - you also need to ensure that your content is relevant to requirements of the space as well.

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Scooped by Havas Worldwide Chicago
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Customer loyalty in retail banking: Global edition 2012 - Bain & Company - Publications

Customer loyalty in retail banking: Global edition 2012 - Bain & Company - Publications | IDEA | HAVAS | Scoop.it
Our survey of 150,100 consumers in 14 countries reveals a surge in mobile banking and tepid loyalty scores given by affluent customers in many markets.
Havas Worldwide Chicago's insight:

Report highlights the value customers see in being able to perform their banking tasks via mobile, especially among affluent customers, and directly corellates that the increase in satisfaction to an increase in the overall lifetime value of a customer 

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Rescooped by Sarah Allen from IDEA | HAVAS
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Customer loyalty in retail banking: Global edition 2012 - Bain & Company - Publications

Customer loyalty in retail banking: Global edition 2012 - Bain & Company - Publications | IDEA | HAVAS | Scoop.it
Our survey of 150,100 consumers in 14 countries reveals a surge in mobile banking and tepid loyalty scores given by affluent customers in many markets.

Via Havas Worldwide Chicago
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Havas Worldwide Chicago's curator insight, March 28, 2013 12:33 PM

Report highlights the value customers see in being able to perform their banking tasks via mobile, especially among affluent customers, and directly corellates that the increase in satisfaction to an increase in the overall lifetime value of a customer 

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Is Your Website Optimized For Mobile Visitors? (Infographic)

Is Your Website Optimized For Mobile Visitors? (Infographic) | IDEA | HAVAS | Scoop.it
Christopher Cicmanec's insight:

Are you supporting mobile users at all times? Just creating a mobile optimized landing page is not enough, you need to ensure that mobile users can complete the cal to action  on the device they started with

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