IDEA | HAVAS
Follow
Find tag "banking"
223 views | +0 today
IDEA | HAVAS
Banking Industry News
Your new post is loading...
Your new post is loading...
Scooped by Havas Worldwide Chicago
Scoop.it!

Customer loyalty in retail banking: Global edition 2012 - Bain & Company - Publications

Customer loyalty in retail banking: Global edition 2012 - Bain & Company - Publications | IDEA | HAVAS | Scoop.it
Our survey of 150,100 consumers in 14 countries reveals a surge in mobile banking and tepid loyalty scores given by affluent customers in many markets.
Havas Worldwide Chicago's insight:

Report highlights the value customers see in being able to perform their banking tasks via mobile, especially among affluent customers, and directly corellates that the increase in satisfaction to an increase in the overall lifetime value of a customer 

more...
No comment yet.
Rescooped by Sarah Allen from IDEA | HAVAS
Scoop.it!

Customer loyalty in retail banking: Global edition 2012 - Bain & Company - Publications

Customer loyalty in retail banking: Global edition 2012 - Bain & Company - Publications | IDEA | HAVAS | Scoop.it
Our survey of 150,100 consumers in 14 countries reveals a surge in mobile banking and tepid loyalty scores given by affluent customers in many markets.

Via Havas Worldwide Chicago
more...
Havas Worldwide Chicago's curator insight, March 28, 2013 12:33 PM

Report highlights the value customers see in being able to perform their banking tasks via mobile, especially among affluent customers, and directly corellates that the increase in satisfaction to an increase in the overall lifetime value of a customer