Hassan aslam vohra
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Google and Ogilvy research finds word of mouth had biggest impact on purchase decisions (not media) | Campaign@Cannes

Google and Ogilvy research finds word of mouth had biggest impact on purchase decisions (not media) | Campaign@Cannes | Hassan aslam vohra | Scoop.it

Consumers are more influenced by word of mouth in buying decisions than by print media, TV and movies, brand websites and even social media. The six-month survey of 2,458 recent purchasers of auto vehicles, beauty products and smartphones found that word of mouth topped the influence list.

 

Top ten points of influence:

Word of mouth (74%)Retailers and store visits (69%)You Tube – how-to videos, product visualisation, entertainment (64%)Twitter (61%)Company/brand websites (59%)Facebook (56%)Pinterest (56%)Newspapers and magazines (55%)TV and movies (51%)Search (51%).

 

The study – revealed at the Google Beach Pavilion in Cannes – notes that consumers now make purchasing decisions in the same way they consume content – with the purpose of choosing brands that engage their passion and interests....


Via Jeff Domansky, Hassan Aslam Vohra
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Orlando Delgado's curator insight, June 23, 2014 7:54 AM

And we thought traditional human means of communications was dead...

Two Pens's curator insight, June 23, 2014 9:05 PM

This is not new news. Word-of-mouth has always been the nirvana of business. Question is: how do you generate it.

Hassan Aslam Vohra's curator insight, June 24, 2014 2:53 AM

Like & Comment..... :)

Rescooped by Hassan Aslam Vohra from Public Relations & Social Media Insight
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Google and Ogilvy research finds word of mouth had biggest impact on purchase decisions (not media) | Campaign@Cannes

Google and Ogilvy research finds word of mouth had biggest impact on purchase decisions (not media) | Campaign@Cannes | Hassan aslam vohra | Scoop.it

Consumers are more influenced by word of mouth in buying decisions than by print media, TV and movies, brand websites and even social media. The six-month survey of 2,458 recent purchasers of auto vehicles, beauty products and smartphones found that word of mouth topped the influence list.

 

Top ten points of influence:

Word of mouth (74%)Retailers and store visits (69%)You Tube – how-to videos, product visualisation, entertainment (64%)Twitter (61%)Company/brand websites (59%)Facebook (56%)Pinterest (56%)Newspapers and magazines (55%)TV and movies (51%)Search (51%).

 

The study – revealed at the Google Beach Pavilion in Cannes – notes that consumers now make purchasing decisions in the same way they consume content – with the purpose of choosing brands that engage their passion and interests....


Via Jeff Domansky
Hassan Aslam Vohra's insight:

Like & Comment..... :)

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Sunil Saxena's curator insight, June 23, 2014 6:31 AM

The study reinforces the power of word of mouth. But what's interesting is that newspapers influence  buyers more than television.

Orlando Delgado's curator insight, June 23, 2014 7:54 AM

And we thought traditional human means of communications was dead...

Two Pens's curator insight, June 23, 2014 9:05 PM

This is not new news. Word-of-mouth has always been the nirvana of business. Question is: how do you generate it.

Rescooped by Hassan Aslam Vohra from Daily Magazine
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5 Things To Do Before Bed That Will Jump Start Tomorrow

5 Things To Do Before Bed That Will Jump Start Tomorrow | Hassan aslam vohra | Scoop.it
Here are five essential and easy things that will make help transform your waking hours into super productivity.

Via THE *OFFICIAL ANDREASCY*
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THE *OFFICIAL ANDREASCY*'s curator insight, June 21, 2014 12:42 AM

Great entrepreneurs know that time is limited and valuable, so they need to make the most of each waking hour.

Rescooped by Hassan Aslam Vohra from Daily Magazine
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AMD wants to improve gaming in Linux and Steam boxes with its Mantle tools

AMD wants to improve gaming in Linux and Steam boxes with its Mantle tools | Hassan aslam vohra | Scoop.it
AMD is getting requests from game developers to port its Mantle API to Linux.

Via THE *OFFICIAL ANDREASCY*
Hassan Aslam Vohra's insight:

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THE *OFFICIAL ANDREASCY*'s curator insight, June 18, 2014 11:35 AM

AMD wants to supercharge Linux gaming with its performance-enhancing Mantle technology, though the company's graphics guru still isn't fessing up to a timeline.