Hashtags and Hotels
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Hashtags and Hotels
Social Media Marketing, Communications, Design and Development ... Any hot topics emerging from the hotel industry.
Curated by Jai Myers
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12 Holiday Facebook Post Tips

12 Holiday Facebook Post Tips | Hashtags and Hotels | Scoop.it
12 Holiday Facebook Post Tips Need to know how to get the most out of Facebook this holiday season? You’ve planned your Facebook Posts to promote your holiday marketing campaigns. You’re well and...
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12 Tips for Holiday Instagram Marketing

12 Tips for Holiday Instagram Marketing | Hashtags and Hotels | Scoop.it
12 Tips for Holiday Instagram Marketing: Last Minute Instagram Tips // Need some last minute Instagram tips? Is your business marketing well for the holidays? Are you driving traffic to your site, on...
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7 Tips For Better Online Marketing Writing | Social Media Today

7 Tips For Better Online Marketing Writing | Social Media Today | Hashtags and Hotels | Scoop.it
We'd like to share with you seven tips for world-class blog copywriting that virtually anyone can use in online marketing today.

Via Charles Tiayon
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Charles Tiayon's curator insight, December 3, 2013 2:32 AM
Even if you work with an experienced online marketing team, there are times when you're bound to have to do a bit of copywriting yourself. Even the busiest business owners and executives get tasked with the occasional tweet, article, or email, and it pays to be able to convey key messages in a succinct way.

With that in mind, we'd like to share with you seven tips for world-class copywriting that virtually anyone can use:

1. Write with a single person in mind.

Here at Kayak, we use marketing personas for this exact reason. The more you can picture your perfect client in your mind's eye, and write something that appeals directly to him or her, the easier it's going to be to create a one-on-one marketing effect (which, of course, should be your goal).

2. Say what you mean, as clearly as possible.

Where a lot of business people trip up is trying to think like professional writers, when they shouldsimply communicate clearly. When in doubt, use a simpler word instead of a more complex one. Aiming too high with your language doesn't always make you look smarter; it can just as easily come across as jargon. Or worse, it may sound like you are talking down.

3. Support your key statements.

If you are making a claim that flies in the face of common sense, or accepted wisdom, try to back it up with something credible. Often, a statistic or case study will do. However, if those aren't available, a personal anecdote or testimonial from a customer can be helpful. There is a fine line between being unconventional and being out of touch, so support your strongest statements in the best ways possible.

4. Always end your writing on a strong point. 
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Hotels must adapt to a ‘new breed of traveller’ ... free Wi-Fi remains key

Hotels must adapt to a ‘new breed of traveller’ ... free Wi-Fi remains key | Hashtags and Hotels | Scoop.it
A new study into the UK hotel industry has revealed that many businesses are in danger of failing to attract modern-day travellers, with a separate survey confirming that free internet is becoming a must for the vast majority of guests.
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Twitter for Hotels, with Twitter

Twitter for Hotels, with Twitter | Hashtags and Hotels | Scoop.it

With over 218 million active users per month, Twitter has emerged as an important marketing and guest service tool for hotels worldwide. But many hotels leap into using Twitter with little idea of how to be effective.

In the next installment of ReviewPro’s free webinar series, host Daniel Edward Craig takes an in-depth look at Twitter as a business tool for hotels.

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Introducing Place Pins, for the explorer in all of us

Introducing Place Pins, for the explorer in all of us | Hashtags and Hotels | Scoop.it

Introducing Place Pins, for the explorer in all of us. A new tool that can be used in hotel and travel marketing.

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Branding Trends: 13 Characteristics of Human Brands

Branding Trends: 13 Characteristics of Human Brands | Hashtags and Hotels | Scoop.it

Just like people, brands come in all shapes and sizes. A brand is not a logo, colors, fancy tag line or even a fancy Super Bowl commercial. A brand is not your Facebook page or Twitter background.

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3 Hotel Industry Trends from Google Execs.

3 Hotel Industry Trends from Google Execs. | Hashtags and Hotels | Scoop.it

As Google continues to takeover the world, they have been gathering hotel insights to essentially measure hotel trends in 2013 / 2014 … Check out the 3 Hotel Industry Trends from Google Executives.

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Make Your Content Delicious and Snackable

Make Your Content Delicious and Snackable | Hashtags and Hotels | Scoop.it
Snackable content – it’s the newest buzzword that marketers from all industries are using. But what exactly is "snackable content" and how can hotel marketers use it to improve their digital marketing efforts?
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*NEW* TravelPony

*NEW* TravelPony | Hashtags and Hotels | Scoop.it

TravelPony.com is a brand new hotel booking website with everyday prices that are often 10-70% below the big travel sites. At TravelPony.com when customers login with their Facebook ID, they unlock preferred pricing and some of the best deals around on hotels. TravelPony has launched over 20 markets with over 2,000 top hotel partners, making it one of the best sites to get a deal and book a hotel room.

 

At TravelPony you get awesome deals on hotel rooms when you share a post on Facebook!

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Instagram: Where Hotels Need To Be!

Instagram: Where Hotels Need To Be! | Hashtags and Hotels | Scoop.it
With its retro filters and snap-and-upload simplicity, mobile photo-sharing phenom Instagram has proven extremely popular with users.
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The Top 10 Hotel Images Travel Shoppers Want to See

The Top 10 Hotel Images Travel Shoppers Want to See | Hashtags and Hotels | Scoop.it
Recent research from VFM Leonardo reveals the top ten images travel shoppers are craving online. The findings are in – and the results clearly show us what travel shoppers crave.
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Destination Hotels & Resorts' Top Meeting Trends of 2014 - Successful Meetings

Destination Hotels & Resorts' Top Meeting Trends of 2014 - Successful Meetings | Hashtags and Hotels | Scoop.it
Destination Hotels & Resorts' Top Meeting Trends of 2014 Successful Meetings Hospitality management company Destination Hotels & Resorts has released the results of its second annual “State of the Meetings Industry” survey, which forecasts the most...
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12 Tips for Holiday Tweeting

12 Tips for Holiday Tweeting | Hashtags and Hotels | Scoop.it
12 Tips for Holiday Tweeting: Last Minute Twitter Boosts // Need some last minute Twitter tips? You’ve planned your tweets to promote your holiday marketing campaigns. You’re well and truly entrenched...
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Infographic: The 4 Steps to Social Media Marketing

Infographic: The 4 Steps to Social Media Marketing | Hashtags and Hotels | Scoop.it
One of Stephen Covey’s The 7 Habits of Highly Effective People is to Begin with the End in Mind.

This infographic does just that – recognizing that you need to establish your goals first when looking to your social media marketing strategy.

It doesn’t simply speak about conversions – it speaks to the other business uses of social media: Brand Marketing, Thought Leaderhsip, Service and Sales Prospecting. Much of the strength of social media doesn’t come from the immediate push… it’s the echos and volume that are established over time.


Via Lauren Moss, David Simpson
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deb talbot's curator insight, December 4, 2013 4:54 PM

I attended on the 7 Habits of Highly Effective People Course 10 years ago, and its still relevant even in todays online world, probably more so these days!

Kwang Hyun's curator insight, December 13, 2013 1:46 AM

Quick guide to how to do the social media marketing. The companies all over the world are following this guide and they have been successful. I think this is a great article to describe how we use social media as our business tool.

Stéphane Hardel's curator insight, December 15, 2013 6:48 AM

Social marketing

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Announcing LinkedIn Showcase Pages

Announcing LinkedIn Showcase Pages | Hashtags and Hotels | Scoop.it
Millions of companies use their LinkedIn Company Pages to share content and opportunities. For our members, the best way to stay up to date with those updates is to follow the companies they’re interested in.
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5 Travel Marketing Trends For 2014 - Business 2 Community

5 Travel Marketing Trends For 2014 - Business 2 Community | Hashtags and Hotels | Scoop.it
5 Travel Marketing Trends For 2014
Business 2 Community
I recently shared with you what I expected as five key social media marketing trends to look out for in 2014.
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Nine Best Practices for Hotels on Twitter

Nine Best Practices for Hotels on Twitter | Hashtags and Hotels | Scoop.it

On the heels of a wildly successful public offering and with over 230 million monthly active users, Twitter has emerged as an important marketing and guest service channel for hotels.

But the social network has a distinct vernacular that can be confusing and intimidating. Whether you’re a novice or a seasoned pro, here are nine best practices for making the most of your Twitter presence.

 

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Integration in 'New Marketing' ... enter Collaboration.

Integration in 'New Marketing' ... enter Collaboration. | Hashtags and Hotels | Scoop.it
If we just look through the narrow lens of digital marketing and communications, we can see a tremendous pressure to integrate business functions. Next gen marketing has legal teams working with
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Behavioral ‘Social’ Psychology: 50 Ways to Energize Your Social Community & Audience

Behavioral ‘Social’ Psychology: 50 Ways to Energize Your Social Community & Audience | Hashtags and Hotels | Scoop.it

Every user is not created equal … what makes them tick … what makes the ‘impression’ ? 

Jai Myers's insight:

This is great for posting inspiration.

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29 Tips And Tricks Every Hotel Marketer Needs To Know

29 Tips And Tricks Every Hotel Marketer Needs To Know | Hashtags and Hotels | Scoop.it

As marketing evolves from traditional methods to digital and social media marketing, we’re developing strategies to help hotels navigate through these changes.

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Don't Shy Away From OTAs: 4 Lessons on How to Amplify Your Story Online

Don't Shy Away From OTAs: 4 Lessons on How to Amplify Your Story Online | Hashtags and Hotels | Scoop.it

With OTAs playing a major role throughout the shopping journey, hotel marketers must effectively merchandise their hotel on these channels in order to capture the traveler’s attention and ultimately earn their business.

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6 Tips for Wooing Travel Shoppers

6 Tips for Wooing Travel Shoppers | Hashtags and Hotels | Scoop.it
Much like other relationships, long-term business relationships need tender love and care to keep the connection alive and relevant.
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A Playbook to help Amplifying Your Hotel’s Story on Social Media

A Playbook to help Amplifying Your Hotel’s Story on Social Media | Hashtags and Hotels | Scoop.it

This Playbook for Amplifying Your Hotel’s Story on Social Media focuses on this very important part of hotel marketing on social media - visual storytelling.  

   Why it’s important to integrate social media into your hotel's online marketing strategy

   How to identify your hotel’s story

   What makes a story “shareable” on social media

   Tips on how to engage with travel shoppers

 

Jai Myers's insight:

This is a great download!!

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