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The Shelf Life of Facebook Posts, and Other Marketing Stories of the Week

The Shelf Life of Facebook Posts, and Other Marketing Stories of the Week | #ContentMarketing | Scoop.it

6 interesting marketing stories you might have missed this week, featuring one about how Facebook posts generate half their reach within 30 minutes.

 

Facebook Posts Get Half Their Reach Within 30 Minutes of Being Published, From MarketingCharts

You might remember our weekly round-up post from a couple weeks ago where we reported that only 6% of fans engage with a brand’s Facebook Page. Now we’re finding that Facebook posts obtain 50% of their reach in the first 30 minutes of being posted, then drastically move downhill from there. More data from MarketingCharts reveals that an average of one-third of a post’s reach was obtained in the first 10 minutes of being posted, and the rest is obtained in the following 7 hours. It appears that this drop-off is even more drastic than email open rates.

 

According to MarketingCharts, “23.6% of email opens occur within the first hour after delivery.” Of course, if this were one hour after the delivery of a Facebook post, the message would have already reached 60% of its total audience. Do these statistics surprise you? Or have you noticed a drastic decrease in your company’s Facebook reach over time? For more intriguing Facebook reach statistics, check out the full story here.

 

Data: Only 5 Percent of Search Advertisers Follow Mobile Best Practices, From Search Engine Land

What do you think smartphone users are looking to do after they search for a business on their mobile devices? According to Search Engine Land, 76% of users get a business’ location or operating hours, 61% “click to call” the business, and 48% access the company’s social networking page. These consumers are actively seeking out information from companies of interest -- at an incredibly high percentage, too! So as a marketer, you must ask yourself, are you taking advantage of these common mobile search actions?

 

According to the same study reported by Search Engine Land, a whopping 96% of users have visited a site that was not mobile-friendly, 74% say they’re more likely to revisit mobile-friendly sites, and 55% say a frustrating mobile experience hurts their opinion of the brand. Ouch! Those are some painful statistics if you’re a marketer. It just goes to show the increased importance of mobile optimization, and it’s certainly something to keep on your marketing radar. Interested in seeing more stats from this study? Check out the full story here.

 

40% of Consumers Enjoy Getting Marketing Emails From Their Preferred Brands, From ClickZ

How do you feel about your company’s marketing emails? Are you worried that your audience might get turned off and mark you as spam? Well according to a recent study reported by ClickZ, 40% of consumers enjoy receiving a substantial amount of marketing emails every week, as long as they’re from brands of interest. The same study reported that 35% of consumers said they were “very interested” in receiving emails from their favorite brands, and 54% said they feel they are getting the right amount of marketing emails every week. Ah, how reassuring!

 

Of course you shouldn’t count your chickens before they hatch, because the data goes deeper and reports that 48% of consumers find day-to-day management of marketing emails to be very “time consuming,” and another 43% occasionally overlook marketing emails due to excessiveness. This isn’t terribly surprising. Although consumers genuinely enjoy receiving your company’s emails, chances are you’re facing a great deal of competition. And remember, this competition not only includes emails from other brands, but also emails from friends, family members, and business contacts, too. To see more interesting email marketing stats from this study, check out the full story here.

 

The Somewhat Surprising State of Online Advertising [New Data], From HubSpot

Adobe recently partnered with Edelmen Berland to survey 1,250 adults over age 18 about The State of Online Advertising. One thousand survey takers were part of the general population, and 250 were marketing decision makers. When asked, “In general, how do consumers ‘feel’ about online advertising,” 68% of consumers responded that online advertising feels “annoying,” while only 47% of marketers responded with the same answer. The majority of marketers responded saying that marketing is “all over the place,” and there was a large gap between consumers and marketers with answers such as “eye-catching” and “clever.”

 

Who do you think had a more positive sentiment about online advertising? You guessed it! Marketers. It seems like marketers are in a slight state of denial, wouldn’t you say? Additionally, 66% of consumers say that television ads are more effective than online advertising, while only 49% of marketers agreed. Of course, these statistics are based on consumers’ opinions, not on tangible marketing data. When you look further into Adobe’s research, you’ll discover that the difference between consumers’ and marketers’ opinions is a bit surprising. In fact, it's always good to take off your marketer hat every once in a while and remember how your target audience actually perceives the work you do. Want to see more data from Adobe’s latest research? Check out the full story here.

 

The Ultimate Guide to Using Surveys in Your Marketing, From HubSpot and SurveyMonkey

Surveys are becoming strong feedback mechanisms to help marketers draw insights, feedback, and new ideas from their target audience. With helpful feedback from devoted fans, you can become more effective at improving your marketing messages, and thus achieve better results. However, before jumping in and adopting this marketing tool on a whim, you should be aware of the different problems that surveys can help you solve and match them with your goals. Surveys are helpful for market research, optimization of marketing, thought leadership, and internal communication -- all of which are important for achieving success with your marketing. Now go identify a problem you want to solve and use a survey to tackle it in a smart, data-driven way! Read the full guide from HubSpot and SurveyMonkey here to get started.

 

 

5 Middle-of-the-Funnel Content Ideas for B2B Marketing Automation, From Kuno Creative

How do you determine which content should specifically be used for your middle-of-the-funnel (MOFU) marketing efforts, as opposed to top-of-the-funnel (TOFU)? When a lead has reached the MOFU stage, it’s important to pull him or her down the funnel with very specific and advanced types of content. Kuno Creative has addressed 5 different content ideas you can leverage for B2B marketing automation including case studies, videos, buyer’s guides and success kits, reviews and testimonials, and FAQs.

 

Have you ever used these types of content in your lead nurturing campaigns? If your lead has reached those MOFU stages, it’s clear that they’d like to receive more information about your products and services. Can you provide noteworthy examples of customers who are successfully using your products or services? How about providing detailed guides on how to achieve similar success? If you’re eager to experiment with some new MOFU-centric content, check out the full article here.

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Jenny & the Chicken

Jenny & the Chicken | #ContentMarketing | Scoop.it
Check out "Jenny & the Chicken" at bContext
bContext's insight:

Have you tried Chicken for #Contentmarketing?  We organized a content marketing Meetup in NY and our friends from Mash+Studio presented a really interesting case. They basically created a simple deck with a story, shared the deck in Slideshare and got 90K views and even landed clients with this campaign.

If you would have to make a list of the most cost effective (low budget - high impact) strategies to use for content marketing, what would be your top 3?

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The Top 7 Content Marketing Trends That Will Dominate 2014

The Top 7 Content Marketing Trends That Will Dominate 2014 | #ContentMarketing | Scoop.it
Whether you realize it or not, chances are your business is already using content marketing as part of your overall marketing strategy.

Via Riccardo Esposito, massimo facchinetti, Monique Walhof
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Riccardo Esposito's curator insight, December 26, 2013 5:48 AM

Il comment marketing è importante per la tua azienda, per il tuo lavoro freelance, per qualsiasi tipo di attività online. E nel 2014 dovrai affrontare una sfida decisiva: ecco i punti individuati da Forbes.

renata mello's curator insight, March 6, 2014 4:40 AM

Essential for any marketeer and social media experts.

renata mello's curator insight, March 10, 2014 5:17 AM

I believe this list will change throughout the year, but it is a good way to start thinking strategically about content.

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3 Content Creation Tips to Win the Battle for Attention

3 Content Creation Tips to Win the Battle for Attention | #ContentMarketing | Scoop.it
It's increasingly difficult to rise above the online noise and clutter these days, but that doesn't mean marketers are powerless. Use these 3 content creation tips to win the battle for attention i...

Via denbro
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denbro's curator insight, November 25, 2013 8:07 PM

Helpful tips on how to ensure your content wins the battle for attention. In a world where everyone is a publisher, it's not just your brand vs. your competitors it's your brand against every funny cat video, every must read 'listicle', and every celebrity meltdown.

 

Fortunately, you're not powerless. The author shares three things you can do in your content creation to get your target audience to pay attention to your brand:

 

1. Headlines: Its sole job is to get opened. Does it compel me to click or open the content? The very best headlines capitalize on the laws of basic human psychology by playing on emotions like fear, greed, humor, or all of the above.

 

2. Images: If you want people to read your headline, line it up next to the most interesting image or photo that you possibly can. 


3. Optimize: To understand what content is working, you have to measure its impact, and optimize on an ongoing basis.

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14 Content Marketing KPIs You Should Be Tracking - Pardot

14 Content Marketing KPIs You Should Be Tracking - Pardot | #ContentMarketing | Scoop.it

When you break it down, content marketing is really just a bunch of pieces of collateral, filled with images and words. White papers, infographics, videos, podcasts, blog articles — you name it, and it’s probably made up of one of those two things.


Via Eva Sanagustin
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Using Marketing Automation for Influencer Relations

Using Marketing Automation for Influencer Relations | #ContentMarketing | Scoop.it
USING: Marketing Automation for Influencer Relations http://t.co/PiIz1DZ14x #Datarati

Via Ron Sela
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Ron Sela's curator insight, August 29, 2013 2:15 AM

Using Marketing Automation for Influencer Relations

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5 Ways to Move Marketing Automation Beyond Email Marketing

5 Ways to Move Marketing Automation Beyond Email Marketing | #ContentMarketing | Scoop.it

Marketing automation may still rely on email for most of the communication work, but times are quickly changing. Sophisticated marketing automation focuses more heavily on user behavior, providing visitors with the right content at the right time in the buying cycle—on any channel. To achieve this, you have to move beyond mass email campaigns and, instead, shift focus to personalized, content-focused lead nurturing.


Via Gary Hitching
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CMO 2014: Is Your Team Executing Content Marketing Or Pitching Content? - Business 2 Community

CMO 2014: Is Your Team Executing Content Marketing Or Pitching Content? - Business 2 Community | #ContentMarketing | Scoop.it
CMO 2014: Is Your Team Executing Content Marketing Or Pitching Content?
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Fundamentals of Successful International SEO

Fundamentals of Successful International SEO | #ContentMarketing | Scoop.it

If you’re responsible for your organization’s web presence, especially ISEO, beware of outdated advice that suggests things like lang attributes are a critical factor to SEO.

 

Google clearly states that it uses “only the visible content of your page to determine its language.” And advice like “change date format” or “use spelling variations” only scratches the surface of ISEO and is really too basic to move the the needle.

 

While these are valid concepts, they should not form the basis of your ISEO strategy.


Via Pedro Da Silva
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The Content Marketing Explosion

The Content Marketing Explosion | #ContentMarketing | Scoop.it

A nice content marketing infographic


Via Andrew Cassidy
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Content Marketing For SEO - What You Need To Know [INFOGRAPHIC] - Sekari

Content Marketing For SEO - What You Need To Know [INFOGRAPHIC] - Sekari | #ContentMarketing | Scoop.it
Content marketing is an essential element of any successful SEO campaign. In this infographic, we reveal the facts any figures behind content marketing.

Via marketingIO
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marketingIO's curator insight, March 20, 2013 6:59 AM
  • See the article at www.sekari.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.
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CONTENT CREATION - 27 B2B Content Marketing Tactics [Research]

CONTENT CREATION  - 27 B2B Content Marketing Tactics [Research] | #ContentMarketing | Scoop.it
Do you keep using the same B2B content marketing tactics? Here are 27 tactics to spice up your content marketing offering with actionable marketing tips.

Via Peg Corwin
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Peg Corwin's curator insight, October 12, 2013 10:02 PM

A VERY big list of CONTENT MARKETING possibilities for you, based on 2014 B2B Content Marketing Trendscompiled by Content Marketing Institute and MarketingProfs.


==> Find 27 different content tactics explained with one actionable content marketing tip each to improve your performance.  You probably are NOT thinking of your annual report as part of your content marketing.


If you like this scoop, please consider a thumbs up or share.

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The 4 Things Content Marketing Leaders Are Doing Differently | Kapost Content Marketeer

The 4 Things Content Marketing Leaders Are Doing Differently | Kapost Content Marketeer | #ContentMarketing | Scoop.it
Chronicling the Content Marketing Revolution

Via Amy Higgins
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10 Secrets of Content Marketing Success Your Dad’s Been Trying to Tell You All Along

Content marketing? DAD’LL FIX IT @FrankDelmelle

Via Frank Delmelle
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A Counterpoint: Less Content, Not More, in 2014

A Counterpoint: Less Content, Not More, in 2014 | #ContentMarketing | Scoop.it
The average enterprise brand uses 17 different tactics to distribute original content for marketing purposes…and that number is growing by the minute. Blogs, enewsletters, white papers, podcasts,

Via Eva Sanagustin
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Angela Heath's curator insight, March 17, 2014 11:53 AM

Interesting!  My personal belief is that when you first start out with limited time and money, you do your research and find out where your audience hangs out.  Then you target about 3 popular watering holes and you provide valuable content there -- dominate.  Once you dominate there, you move to additional channels as time and money permit.

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Most Coveted Digital Marketing Skills for 2014

Most Coveted Digital Marketing Skills for 2014 | #ContentMarketing | Scoop.it
These are the digital marketing skills advertising and Fortune 500 marketing executives value and need the most for 2014.

Via janlgordon
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Siri Anderson's curator insight, February 1, 2014 9:16 AM

Interesting to consider as well from various roles/ fields -- what are the missing skills in social media amongst teachers, nurses, social workers, parents, students, police officers etc.

Frederic Hohl's curator insight, February 2, 2014 5:55 PM

What talents in digital marketing companies will look for in 2014

Thiago Gomes de Lima's curator insight, February 15, 2014 6:49 AM
(null)
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The Next Big Question in Content Marketing

The Next Big Question in Content Marketing | #ContentMarketing | Scoop.it
This year the Content Marketing World event was bigger than ever. There's the general sense that this is the right topic at the right time in our industry. And there was a subtle shift in the bigge...

Via denbro
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denbro's curator insight, December 26, 2013 11:19 AM

In case you misssed Michael Brenner's Sept 17 blog post CMI posted it today as part of its series on the best content marketing blog posts of 2013. Brenner makes some excellent points inclouding these valuable take-aways on

"What is the Future of Marketing?" 

More visualQuantity content with quality to support the growing information needs of our customersBrands will resemble publishers and assemble newsrooms, and will hire or train journalists who can tell stories and contribute to major publicationsSponsored stories: Brands will continue to create more quality sponsored content that is buyer-centric and that removes the brand from the storyContent length will continue downward as our real-time, mobile world seeks smaller, more “snackable” and more “shareable” content 
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A Content Strategy Checklist You Can't Miss!

A Content Strategy Checklist You Can't Miss! | #ContentMarketing | Scoop.it
Not convinced your content marketing efforts are effective? It could be because your content strategy missed the crucial points. Use this checklist to see!

Via Eva Sanagustin
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renata mello's curator insight, February 11, 2014 8:05 AM

If you don't have time, try using different searches and identify the best content for your social media channel. Avoid using the same info everywhere.

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How CMOs Can Make The Most Of Influencer Marketing

How CMOs Can Make The Most Of Influencer Marketing | #ContentMarketing | Scoop.it
How #CMO's Can Make The Most Of Influencer #Marketing: http://t.co/lK9kUOgcA1 (via @cmo_com)

Via Ron Sela
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Naomi Assaraf's curator insight, September 7, 2013 9:17 PM

ALWAYS let the data guide you...

shane hvizdzak's curator insight, February 11, 2014 4:06 PM
awesome
Abd Torah's curator insight, March 24, 2014 11:43 AM

Ecommerce SEO Tips for Unavailable Products in SMEs business 

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Fundamentals of Successful International SEO

Fundamentals of Successful International SEO | #ContentMarketing | Scoop.it

If you’re responsible for your organization’s web presence, especially ISEO, beware of outdated advice that suggests things like lang attributes are a critical factor to SEO.

 

Google clearly states that it uses “only the visible content of your page to determine its language.” And advice like “change date format” or “use spelling variations” only scratches the surface of ISEO and is really too basic to move the the needle.

 

While these are valid concepts, they should not form the basis of your ISEO strategy.


Via Pedro Da Silva
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Rescooped by bContext from Online Marketing Resources
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Deployment SEO Strategy and Checklist

Deployment SEO Strategy and Checklist | #ContentMarketing | Scoop.it

Do you have a deployment SEO strategy? Geoff Kenyon shares why creating and implementing a deployment SEO strategy is important for your entire team, plus sheds some light on how to create one of your own.


Via Pedro Da Silva
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Top 10 Content Marketing Tips For small business | Business 2 Community

Top 10 Content Marketing Tips For small business | Business 2 Community | #ContentMarketing | Scoop.it
In my earlier posts I’ve written about content marketing.

Via Adam J. Kovitz
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Adam J. Kovitz's curator insight, April 15, 2013 10:22 AM

Bottom line:  Great advice for my clients and anyone who either uses or is considering content marketing as a marketing strategy.

Beth M. Wood's curator insight, February 5, 2014 2:15 PM

Practical advice for small businesses getting started.

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30 Excellent Quotes from Content Marketing Experts

30 Excellent Quotes from Content Marketing Experts | #ContentMarketing | Scoop.it
Here are the best of the best quotes from content marketing experts at Content Marketing World.

Via craig daniels
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craig daniels's curator insight, October 5, 2013 8:26 PM

Sometimes a good quote is all we need to get our focus pointed and our creative juices flowing.


Such as #18. Publish Everywhere

Readz's curator insight, January 30, 2014 6:59 PM

" 26. You can't be everything to everyone but you can be something to someone. ~ Drew Davis, Brandscaping"

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The ONE Percent Reality of Content Marketing. | Social Media Today

The ONE Percent Reality of Content Marketing. | Social Media Today | #ContentMarketing | Scoop.it

Content Marketing Content Marketing is all the buzz.


Via massimo facchinetti
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Dashdot's curator insight, January 10, 2013 3:19 AM

ontent businesses and needs to become a supplier of education, insights and tools that prospects and customers will find relevant and valuable in helping them research, choose and use products and services.

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The Content Marketing Landscape Infographic | Content Amp

The Content Marketing Landscape Infographic | Content Amp | #ContentMarketing | Scoop.it
An infographic looking at the content marketing landscape in 2013. A valuable resource for kick starting your content marketing from Content Amp.

Via marketingIO
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marketingIO's curator insight, April 16, 2013 5:40 AM

Not complete, but an excellent collection of content marketing and social media applications and networks.


  • See the article at www.contentamp.com  
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.
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Top 3 Content Marketing Mistakes - Inbound Marketing Agency

Top 3 Content Marketing Mistakes - Inbound Marketing Agency | #ContentMarketing | Scoop.it
Content Marketing Mistakes

Via Giovanni Benavides
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Taking the guesswork out of content marketing | Marketing Magazine

Taking the guesswork out of content marketing | Marketing Magazine | #ContentMarketing | Scoop.it
Taking the guesswork out of content marketing, Content marketing is the marketing tactic du jour.

Via Ally Greer
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Ally Greer's curator insight, August 20, 2013 6:14 PM

"The right information can transform your content marketing."


Test, test, test, and then use what works!