Is Your Content Marketing Competitive?
Content marketing, the provision of high quality, relevant and valuable information that’s not promotional,continues to gain traction particularly among B2B marketers. 91% of B2B marketers use content marketing according to recent research by Content Marketing Institute and Marketing Profs.
For many of these marketers, the use of content marketing isn’t a change in strategic focus. Rather it’s a shift in how they’re using social media and the types of content used.
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