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Jenny & the Chicken

Jenny & the Chicken | #ContentMarketing | Scoop.it
Check out "Jenny & the Chicken" at bContext
bContext's insight:

Have you tried Chicken for #Contentmarketing?  We organized a content marketing Meetup in NY and our friends from Mash+Studio presented a really interesting case. They basically created a simple deck with a story, shared the deck in Slideshare and got 90K views and even landed clients with this campaign.

If you would have to make a list of the most cost effective (low budget - high impact) strategies to use for content marketing, what would be your top 3?

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The Top 7 Content Marketing Trends That Will Dominate 2014

The Top 7 Content Marketing Trends That Will Dominate 2014 | #ContentMarketing | Scoop.it
Whether you realize it or not, chances are your business is already using content marketing as part of your overall marketing strategy.

Via Riccardo Esposito, massimo facchinetti, Monique Walhof
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Riccardo Esposito's curator insight, December 26, 2013 5:48 AM

Il comment marketing è importante per la tua azienda, per il tuo lavoro freelance, per qualsiasi tipo di attività online. E nel 2014 dovrai affrontare una sfida decisiva: ecco i punti individuati da Forbes.

renata mello's curator insight, March 6, 4:40 AM

Essential for any marketeer and social media experts.

renata mello's curator insight, March 10, 5:17 AM

I believe this list will change throughout the year, but it is a good way to start thinking strategically about content.

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3 Content Creation Tips to Win the Battle for Attention

3 Content Creation Tips to Win the Battle for Attention | #ContentMarketing | Scoop.it
It's increasingly difficult to rise above the online noise and clutter these days, but that doesn't mean marketers are powerless. Use these 3 content creation tips to win the battle for attention i...

Via denbro
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denbro's curator insight, November 25, 2013 8:07 PM

Helpful tips on how to ensure your content wins the battle for attention. In a world where everyone is a publisher, it's not just your brand vs. your competitors it's your brand against every funny cat video, every must read 'listicle', and every celebrity meltdown.

 

Fortunately, you're not powerless. The author shares three things you can do in your content creation to get your target audience to pay attention to your brand:

 

1. Headlines: Its sole job is to get opened. Does it compel me to click or open the content? The very best headlines capitalize on the laws of basic human psychology by playing on emotions like fear, greed, humor, or all of the above.

 

2. Images: If you want people to read your headline, line it up next to the most interesting image or photo that you possibly can. 


3. Optimize: To understand what content is working, you have to measure its impact, and optimize on an ongoing basis.

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14 Content Marketing KPIs You Should Be Tracking - Pardot

14 Content Marketing KPIs You Should Be Tracking - Pardot | #ContentMarketing | Scoop.it

When you break it down, content marketing is really just a bunch of pieces of collateral, filled with images and words. White papers, infographics, videos, podcasts, blog articles — you name it, and it’s probably made up of one of those two things.


Via Eva Sanagustin
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Using Marketing Automation for Influencer Relations

Using Marketing Automation for Influencer Relations | #ContentMarketing | Scoop.it
USING: Marketing Automation for Influencer Relations http://t.co/PiIz1DZ14x #Datarati

Via Ron Sela
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Ron Sela's curator insight, August 29, 2013 2:15 AM

Using Marketing Automation for Influencer Relations

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5 Ways to Move Marketing Automation Beyond Email Marketing

5 Ways to Move Marketing Automation Beyond Email Marketing | #ContentMarketing | Scoop.it

Marketing automation may still rely on email for most of the communication work, but times are quickly changing. Sophisticated marketing automation focuses more heavily on user behavior, providing visitors with the right content at the right time in the buying cycle—on any channel. To achieve this, you have to move beyond mass email campaigns and, instead, shift focus to personalized, content-focused lead nurturing.


Via Gary Hitching
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CMO 2014: Is Your Team Executing Content Marketing Or Pitching Content? - Business 2 Community

CMO 2014: Is Your Team Executing Content Marketing Or Pitching Content? - Business 2 Community | #ContentMarketing | Scoop.it
CMO 2014: Is Your Team Executing Content Marketing Or Pitching Content?
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Fundamentals of Successful International SEO

Fundamentals of Successful International SEO | #ContentMarketing | Scoop.it

If you’re responsible for your organization’s web presence, especially ISEO, beware of outdated advice that suggests things like lang attributes are a critical factor to SEO.

 

Google clearly states that it uses “only the visible content of your page to determine its language.” And advice like “change date format” or “use spelling variations” only scratches the surface of ISEO and is really too basic to move the the needle.

 

While these are valid concepts, they should not form the basis of your ISEO strategy.


Via Pedro Da Silva
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The Content Marketing Explosion

The Content Marketing Explosion | #ContentMarketing | Scoop.it

A nice content marketing infographic


Via Andrew Cassidy
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Content Marketing For SEO - What You Need To Know [INFOGRAPHIC] - Sekari

Content Marketing For SEO - What You Need To Know [INFOGRAPHIC] - Sekari | #ContentMarketing | Scoop.it
Content marketing is an essential element of any successful SEO campaign. In this infographic, we reveal the facts any figures behind content marketing.

Via iNeoMarketing
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iNeoMarketing's curator insight, March 20, 2013 6:59 AM
  • See the article at www.sekari.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.
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CONTENT CREATION - 27 B2B Content Marketing Tactics [Research]

CONTENT CREATION  - 27 B2B Content Marketing Tactics [Research] | #ContentMarketing | Scoop.it
Do you keep using the same B2B content marketing tactics? Here are 27 tactics to spice up your content marketing offering with actionable marketing tips.

Via Peg Corwin
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Peg Corwin's curator insight, October 12, 2013 10:02 PM

A VERY big list of CONTENT MARKETING possibilities for you, based on 2014 B2B Content Marketing Trendscompiled by Content Marketing Institute and MarketingProfs.


==> Find 27 different content tactics explained with one actionable content marketing tip each to improve your performance.  You probably are NOT thinking of your annual report as part of your content marketing.


If you like this scoop, please consider a thumbs up or share.

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The 4 Things Content Marketing Leaders Are Doing Differently | Kapost Content Marketeer

The 4 Things Content Marketing Leaders Are Doing Differently | Kapost Content Marketeer | #ContentMarketing | Scoop.it
Chronicling the Content Marketing Revolution

Via Amy Higgins
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10 Secrets of Content Marketing Success Your Dad’s Been Trying to Tell You All Along

Content marketing? DAD’LL FIX IT @FrankDelmelle

Via Frank Delmelle
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A Counterpoint: Less Content, Not More, in 2014

A Counterpoint: Less Content, Not More, in 2014 | #ContentMarketing | Scoop.it
The average enterprise brand uses 17 different tactics to distribute original content for marketing purposes…and that number is growing by the minute. Blogs, enewsletters, white papers, podcasts,

Via Eva Sanagustin
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Angela Heath's curator insight, March 17, 11:53 AM

Interesting!  My personal belief is that when you first start out with limited time and money, you do your research and find out where your audience hangs out.  Then you target about 3 popular watering holes and you provide valuable content there -- dominate.  Once you dominate there, you move to additional channels as time and money permit.

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Most Coveted Digital Marketing Skills for 2014

Most Coveted Digital Marketing Skills for 2014 | #ContentMarketing | Scoop.it
These are the digital marketing skills advertising and Fortune 500 marketing executives value and need the most for 2014.

Via janlgordon
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Siri Anderson's curator insight, February 1, 9:16 AM

Interesting to consider as well from various roles/ fields -- what are the missing skills in social media amongst teachers, nurses, social workers, parents, students, police officers etc.

Frederic Hohl's curator insight, February 2, 5:55 PM

What talents in digital marketing companies will look for in 2014

Thiago Gomes de Lima's curator insight, February 15, 6:49 AM
(null)
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The Next Big Question in Content Marketing

The Next Big Question in Content Marketing | #ContentMarketing | Scoop.it
This year the Content Marketing World event was bigger than ever. There's the general sense that this is the right topic at the right time in our industry. And there was a subtle shift in the bigge...

Via denbro
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denbro's curator insight, December 26, 2013 11:19 AM

In case you misssed Michael Brenner's Sept 17 blog post CMI posted it today as part of its series on the best content marketing blog posts of 2013. Brenner makes some excellent points inclouding these valuable take-aways on

"What is the Future of Marketing?" 

More visualQuantity content with quality to support the growing information needs of our customersBrands will resemble publishers and assemble newsrooms, and will hire or train journalists who can tell stories and contribute to major publicationsSponsored stories: Brands will continue to create more quality sponsored content that is buyer-centric and that removes the brand from the storyContent length will continue downward as our real-time, mobile world seeks smaller, more “snackable” and more “shareable” content 
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A Content Strategy Checklist You Can't Miss!

A Content Strategy Checklist You Can't Miss! | #ContentMarketing | Scoop.it
Not convinced your content marketing efforts are effective? It could be because your content strategy missed the crucial points. Use this checklist to see!

Via Eva Sanagustin
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renata mello's curator insight, February 11, 8:05 AM

If you don't have time, try using different searches and identify the best content for your social media channel. Avoid using the same info everywhere.

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How CMOs Can Make The Most Of Influencer Marketing

How CMOs Can Make The Most Of Influencer Marketing | #ContentMarketing | Scoop.it
How #CMO's Can Make The Most Of Influencer #Marketing: http://t.co/lK9kUOgcA1 (via @cmo_com)

Via Ron Sela
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Naomi Assaraf's curator insight, September 7, 2013 9:17 PM

ALWAYS let the data guide you...

shane hvizdzak's curator insight, February 11, 4:06 PM
awesome
Abdul Torah's curator insight, March 24, 11:43 AM

Ecommerce SEO Tips for Unavailable Products in SMEs business 

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Fundamentals of Successful International SEO

Fundamentals of Successful International SEO | #ContentMarketing | Scoop.it

If you’re responsible for your organization’s web presence, especially ISEO, beware of outdated advice that suggests things like lang attributes are a critical factor to SEO.

 

Google clearly states that it uses “only the visible content of your page to determine its language.” And advice like “change date format” or “use spelling variations” only scratches the surface of ISEO and is really too basic to move the the needle.

 

While these are valid concepts, they should not form the basis of your ISEO strategy.


Via Pedro Da Silva
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Deployment SEO Strategy and Checklist

Deployment SEO Strategy and Checklist | #ContentMarketing | Scoop.it

Do you have a deployment SEO strategy? Geoff Kenyon shares why creating and implementing a deployment SEO strategy is important for your entire team, plus sheds some light on how to create one of your own.


Via Pedro Da Silva
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Top 10 Content Marketing Tips For small business | Business 2 Community

Top 10 Content Marketing Tips For small business | Business 2 Community | #ContentMarketing | Scoop.it
In my earlier posts I’ve written about content marketing.

Via Adam J. Kovitz
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Adam J. Kovitz's curator insight, April 15, 2013 10:22 AM

Bottom line:  Great advice for my clients and anyone who either uses or is considering content marketing as a marketing strategy.

Beth M. Wood's curator insight, February 5, 2:15 PM

Practical advice for small businesses getting started.

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30 Excellent Quotes from Content Marketing Experts

30 Excellent Quotes from Content Marketing Experts | #ContentMarketing | Scoop.it
Here are the best of the best quotes from content marketing experts at Content Marketing World.

Via craig daniels
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craig daniels's curator insight, October 5, 2013 8:26 PM

Sometimes a good quote is all we need to get our focus pointed and our creative juices flowing.


Such as #18. Publish Everywhere

Readz's curator insight, January 30, 6:59 PM

" 26. You can't be everything to everyone but you can be something to someone. ~ Drew Davis, Brandscaping"

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The ONE Percent Reality of Content Marketing. | Social Media Today

The ONE Percent Reality of Content Marketing. | Social Media Today | #ContentMarketing | Scoop.it

Content Marketing Content Marketing is all the buzz.


Via massimo facchinetti
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Dashdot's curator insight, January 10, 2013 3:19 AM

ontent businesses and needs to become a supplier of education, insights and tools that prospects and customers will find relevant and valuable in helping them research, choose and use products and services.

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The Content Marketing Landscape Infographic | Content Amp

The Content Marketing Landscape Infographic | Content Amp | #ContentMarketing | Scoop.it
An infographic looking at the content marketing landscape in 2013. A valuable resource for kick starting your content marketing from Content Amp.

Via iNeoMarketing
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iNeoMarketing's curator insight, April 16, 2013 5:40 AM

Not complete, but an excellent collection of content marketing and social media applications and networks.


  • See the article at www.contentamp.com  
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.
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Top 3 Content Marketing Mistakes - Inbound Marketing Agency

Top 3 Content Marketing Mistakes - Inbound Marketing Agency | #ContentMarketing | Scoop.it
Content Marketing Mistakes

Via Giovanni Benavides
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Taking the guesswork out of content marketing | Marketing Magazine

Taking the guesswork out of content marketing | Marketing Magazine | #ContentMarketing | Scoop.it
Taking the guesswork out of content marketing, Content marketing is the marketing tactic du jour.

Via Ally Greer
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Ally Greer's curator insight, August 20, 2013 6:14 PM

"The right information can transform your content marketing."


Test, test, test, and then use what works!