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How To Cultivate Social Intelligence Through Content Curation | Harvard Business Review

How To Cultivate Social Intelligence Through Content Curation | Harvard Business Review | Harvard Trends | Scoop.it
...In the old days, corporate intelligence gathering meant painstakingly gleaning information from experts and competitors' reports, subscribing to expensive online data aggregators such as Factiva or Dialog, and scanning unstructured documents from the media. Analysts typically spent 80% of their time gathering information before they even began trying to make sense of it. Once the sense-making began, intelligence experts used standard, outdated methods such as SWOT analyses and created lengthy internal reports. Not a very fast process, and the results were rarely compelling for senior executives. Even after the rise of Facebook, Twitter, and YouTube, the combination of clunky tools and executives' low social-media literacy hampered companies from extracting valuable insights.

A number of companies, B2C and B2B alike, now realize the potential benefits of monitoring conversation flows from social networks. An illustration is Nestlé's new Digital Acceleration Team, which was announced last month....
Via Robin Good, Jeff Domansky, Brian Yanish - MarketingHits.com
Pedro Barbosa's insight:

How Curation adds value for the ones who mashup content, more then everything else

 

Pedro Barbosa - www.pbarbosa.com | www.harvardtrends.com

 

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Beth Kanter's curator insight, December 22, 2012 10:52 AM

netsmart skills

Shirley Williams (appearoo.com/ShirleyWilliams)'s comment, December 30, 2012 11:14 AM
I am writing a post on this very topic. I thought I would do a quick search here to see what the general thinking is. Thank you for this article. Very timely.
Shirley Williams (appearoo.com/ShirleyWilliams)'s curator insight, December 30, 2012 11:16 AM

Nice article on the changing landscape of competitive intelligence.

The use of social media, curations and real time monitoring are all high lighted.

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Why You Are the Real Winner in the Mobile Maps Wars | MIT ...

Why You Are the Real Winner in the Mobile Maps Wars | MIT ... | Harvard Trends | Scoop.it
Google Maps is back and better than ever. It's return may encourage Apple to innovate with its own Maps app.
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Hot marketing trends in the year ahead - Globe and Mail

Hot marketing trends in the year ahead - Globe and Mail | Harvard Trends | Scoop.it
Globe and MailHot marketing trends in the year aheadGlobe and MailIt's that time of year again: As 2012 comes to a close and 2013 looms, marketing expert and Report on Small Business columnist Ryan Caligiuri takes a look at seven key marketing...
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Reputation Management and Marketing | Presence @ Durosia.com

Reputation Management and Marketing | Presence @ Durosia.com | Harvard Trends | Scoop.it
Before people know who you are, reputation is everything. Online, the good and the bad stick with you for ages. (Seriously, go browse through some Google Plus Local pages of businesses and you'll see “recent” reviews from ...

Via Thomas McClintock
Pedro Barbosa's insight:

Reputation as a trend and infographics as a web, too

 

by Pedro Barbosa www.pbarbosa.com | www.harvardtrends.com

 

 

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Social Media Practices to Expect in 2013

Social Media Practices to Expect in 2013 | Harvard Trends | Scoop.it

Social media has rapidly become an important part of many peoples’ lives, not just as a way to keep up with friends and family, but also for professional networks, exploring fields of research, shopping, sharing content and fostering online communities.


It has also become a crucial aspect of a businesses’ online presence- now a firm can connect with consumers and tailor their online relationships with customers, other brands, and with employees.
Predicting quite what is going to happen in this ever changing digital landscape isn’t easy, but it’s certainly worth noting some of the rising trends and having a look ahead to 2013.

 

Learn more about these trends, including social marketing, content development, branding, video + media applications, social tv, and the growing influence of mobile devices in social media...


Via Lauren Moss, Brian Yanish - MarketingHits.com
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Eliza Steely's comment, December 13, 2012 12:57 PM
I love that point Martin! I think people call it social because of the personal element to it as opposed to advertising and things like that, especially because it's so interactive in nature. Do you have a suggestion as to what to change the name to?
ThePinkSalmon's comment, December 13, 2012 11:44 PM
Very good indeed!
donhornsby's curator insight, December 14, 2012 6:23 AM

(From the article): "The coming year will see a massive increase in companies using social media services to market their goods and services, recognising the potential for sharing content and information and enhancing engagement with target audiences."

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Top 10 Sales Trends for 2013

Top 10 Sales Trends for 2013 | Harvard Trends | Scoop.it
What are the top business-to-business sales trends for 2013? Here's my list based upon my experience of studying some of the world's best sales organizations this past year.
1.
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Rethinking the Customer Journey in a Social World - Forbes

Rethinking the Customer Journey in a Social World - Forbes | Harvard Trends | Scoop.it

Social media, while too often far down on the list of priorities for most businesses, is certainly a primary focal point in our personal lives today.

 

Corporations, for the most part, aren’t going to reinvent themselves by improving on the core competencies they’ve been honing for years. Instead, if they’re going to change, they’re going to do so from the outside in, allowing ideas from the edge of the company to penetrate to the core. Social media will be a part of that transformation.

 

A new, valuable, angle.

 

Pedro Barbosa - www.pbarbosa.com | www.harvardtrends.com

 


Via William Deckers, Ricard Lloria, Brian Yanish - MarketingHits.com
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5 marketing meta-trends (the presentation) - Chief Marketing Technologist

5 marketing meta-trends (the presentation) - Chief Marketing Technologist | Harvard Trends | Scoop.it
I'm giving a presentation today at the ITSMA's annual marketing conferencing on the topics of agile marketing and the rise of marketing technologists — two of my favorite subjects. I'll be discussing them in the context of the 5 meta-trends...

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Galaxy S4 to arrive in April 2013, possibly with an unbreakable display

Galaxy S4 to arrive in April 2013, possibly with an unbreakable display | Harvard Trends | Scoop.it
Samsung is working to add flexible and unbreakable displays to its upcoming Galaxy S devices. The Galaxy S4 is due in April 2013, and might be the first device featuring the technology.

 

It may be possible that Galaxy S5 comes before Dec2013, too!


Iphone 5, competence narrowing the scope.

 

by Pedro Barbosa - www.pbarbosa.com


Via Waseem Jabasini
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QR CODE : Questions Réponses - lire, créer, utiliser : tout savoir

Tout savoir sur les QR codes : d’oùça vient ? comment les lire ? comment les créer ? comment les utiliser ? Les tendances...

Via Thierry Pires, dbtmobile, Chanfimao, Paulo Morais
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Global trends for 2013 A top ten for business leaders - The Economist (blog)

Global trends for 2013 A top ten for business leaders - The Economist (blog) | Harvard Trends | Scoop.it
Global trends for 2013 A top ten for business leadersThe Economist (blog)Distributed everything: Mobility in production and consumption. Mobility is entering a new stage.
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Are Leaders Manipulators? - SoJo | Ideas into Action

Are Leaders Manipulators? - SoJo | Ideas into Action | Harvard Trends | Scoop.it
The differences between leaders and manipulators include authenticity, transparency, and generosity.

 

And this is an important note, it makes all the difference.

 

Pedro Barbosa / http://www.scoop.it/u/pedro-barbosa#pg=1&mi=topics&si=curated&panel=followedPanel

 


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6 Tips for Managers Giving Annual Performance Reviews

6 Tips for Managers Giving Annual Performance Reviews | Harvard Trends | Scoop.it

Most employees hate end-of-year performance reviews. What many do not realize, however, is that their bosses may hate these reviews just as much as they do. While these reviews lead to considerable anxiety for both managers and employees, they do provide valuable information about how well employees are performing. Here are six simple, clear and 'no frills' tips for managers giving end-of-year performance reviews.


Via Richard Andrews
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The Human Algorithm: Redefining the Value of Data - Brian Solis

The Human Algorithm: Redefining the Value of Data - Brian Solis | Harvard Trends | Scoop.it
The onslaught of real-time social, local, mobile (SoLoMo) technology is nothing short of overwhelming. Besides the gadgets, apps, social networks and appliances that continue to emerge, the pace of innovation is only outdone by the volumes of data that each produce
Pedro Barbosa's insight:

SoLOMO and INfluence are clearly some of the trends for 2013 - 2015.

Augmented Reality and Gamification did start already.

 

Attention to Syndicated Commerce. 

 

Pedro Barbosa - www.pbarbosa.com | www.harvardtrends.com

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Fred Zimny's curator insight, December 14, 2012 12:54 PM

I am not sure about local. But the effects of SoMo are indeed overwhelmng

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Five Trends Driving Traditional Retail Towards Extinction - Forbes

Five Trends Driving Traditional Retail Towards ExtinctionForbesThe e-commerce behemoth is coming, but that's no longer news. Amazon is nearly 20 years old now, eBay just a year younger. What is news? The behemoth is arming itself.
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Looking forward to the color trends of 2013 - Orlando Sentinel

Looking forward to the color trends of 2013Orlando SentinelIn the same way many of us can sense a cold coming on or a storm in the offing, some tuned-in types can spot a hot (or cool) color trend long before it arrives.
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Transformational Performance-Based Leadership: Addressing Non-Routine Adaptive Challenges - Ivey Business Journal

Transformational Performance-Based Leadership: Addressing Non-Routine Adaptive Challenges - Ivey Business Journal | Harvard Trends | Scoop.it
A leader’s job is to create contexts that will allow followers to adopt new perspectives on the challenges they face, and therefore, new actions that lead

Via Dr. Susan Bainbridge
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Rikke Bräuner's curator insight, December 13, 2012 2:20 PM

"Everything we perceive is colored and shaped by the context for whatever we are dealing with"

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Top 10 Management Mistakes

Top 10 Management Mistakes | Harvard Trends | Scoop.it
We present the most common mistakes made by managers at different levels and in various types of organizations, along with tips on how to overcome them.
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How Not to Measure the Value of a Like.

How Not to Measure the Value of a Like. | Harvard Trends | Scoop.it
You can actually do the work, or you can fake it and try to make an easy buck. It doesn’t matter what industry or profession you’re in. Athletes cheat. Accountant cut corners. Political...

 

Olivier Blanchard puts i question the new model of VOAL (value of a like), published this week in the new edition of harvard Business Review by Dan zarella.

 

The article has 2 very good insights. The first is about authenticity. The second is about the algorithm. My own opinion? Like Klout, it´s not a good algorithm yet,but its good that someone really trys it and puts it into discussion.

 

Shared by Judit Takács

 

Pedro Barbosa - www.pbarbosa.com - www.harvardtrends.com

 

 

 

 

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Blogging and No Real Income

Blogging and No Real Income | Harvard Trends | Scoop.it
You just don’t know how many times I have heard this statement. Two years blogging and no real income!

 

Why blogging does mosly not really pay. Real income is really different. Not every prosumer will be sellsummer.

 

And this will not change.

 

Pedro Barbosa -  www.pbarbosa.com ; www.harvardtrends.com

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How Valuable is a Social Media Audience, Really?

How Valuable is a Social Media Audience, Really? | Harvard Trends | Scoop.it
There are key market principles driving a social media audience's value. Here's how digital marketers can tap into them.

 

social media remains too self-conflicted and limiting to enable marketers to effectively mine the value of the audiences built on these networks is ons of the conclusions.

 

Also that You Can’t Monetize Audiences You Don’t Own and that Contests are Not a Substitute for Content. wow, is this easy. Still, not every marketter will know it

 

Pedro Barbosa - www.pbarbosa.com


Via Brian Yanish - MarketingHits.com
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To Be An Effective Curator You Need To Be an Information DJ

To Be An Effective Curator You Need To Be an Information DJ | Harvard Trends | Scoop.it


Robin Good: In analyzing what is going on in the brain when a potentially viral idea is intercepted, Matthew Lieberman (who designed the study with Emily Falk at UCLA) discovered something that confirms how important it is that an effective curator be "in tune" with his own audience. 

 

Great curation is not just about "spinning" the newest and coolest, but to precisely cater to the specific audience interests, expectations and preferences.

 

Interesting, fascinating story. Truthful. Insightful. 8/10

 

Full article: http://blogs.hbr.org/cs/2012/11/think_like_an_information_dj.html

 

 


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Jeff Domansky's curator insight, August 3, 2016 2:23 AM

Useful curation perspective.

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Why don't companies understand digital influence?

Why don't companies understand digital influence? | Harvard Trends | Scoop.it
Influence is such a hot topic in the digital industry yet there remains widespread misunderstanding over how it works, argues Dr Michael Wu, Chief Scientist at social community specialists Lithium Technologies...

Via Paulo Morais
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The 3 key challenges of leveraging your thought leadership internally

The 3 key challenges of leveraging your thought leadership internally | Harvard Trends | Scoop.it
While your own people are your best thought leadership ambassadors, there are three challenges a company faces when driving the best possible outcomes for its thought leadership internally:

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What is the role of storytelling in PR?

What is the role of storytelling in PR? | Harvard Trends | Scoop.it

Are you sitting comfortably? Then listen to PR leaders discussing the power of storytelling to build brands and energise businesses (Interesting read "@ThePRCoach: Good read: What is the role of #storytelling in #PR?

 

I love this post that reminds us all about the power of storytelling for businesses. Here Public Relations leaders share with us how stories are critical to use in business for branding and building a strong customer base.

 

Stories are everywhere, but the real trick is the following, says Tom Watson, professor of public relations at Bournemouth University: “For brand communicators, the challenge is to create narratives that are deserving of trust by their target markets and sustainable over time."


I also like what Kevin Murray, chairman of PR agency the Good Relations Group, says: “I use stories to entertain people at dinner parties to amuse. But in business you need to tell stories that make a difference.” Good point! [Kd]

 

Go read what the PR professionals in the article have to say. There are great insights.

 

Link to original article: http://prmoment.com/1212/What-is-the-role-of-storytelling-in-PR.aspx ;

 

Please be aware that storytelling is not inventing. It´s about authenticity or it will just not work ;) This is also in Harvard Trends last book, 2 be edited on Dec 2012


by: Pedro Barbosa

http://www.scoop.it/u/pedro-barbosa#pg=1&mi=topics&si=curated&panel=followedPanel


Via Karen Dietz
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