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Infographic: What is a brand’s recovery time after a social media disaster?

Infographic: What is a brand’s recovery time after a social media disaster? | Harvard Trends | Scoop.it

A social media monitoring firm explores social media firestorms that engulfed three major brands and how long it them to recover their positive sentiment online.

 

It seems like every day we could report on another PR crisis hitting some unfortunate brand. But what’s the real effect of these crises, and how long do they typically last? 

Social media monitoring company SDL took a look at three brands that faced a PR crisis since social media has become ubiquitous—United, Nestle, and Dominos—to find out how long it took each to recover.


The results are compiled in the infographic. 


Via Lauren Moss
Pedro Barbosa's insight:

Crisis Management in Social Media

 

Pedro Barbosa | www.pbarbosa.com | www.harvardtrends.com

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Rim Riahi's curator insight, March 3, 2013 2:42 AM

A social media monitoring firm explores social media firestorms that engulfed three major brands and how long it them to recover their positive sentiment online.

Rahadian P. Paramita's curator insight, March 14, 2013 11:00 PM

Definitely, another brands need to learn a lot :)

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Finding meaning through volunteering: Why do employees volunteer and what does it mean for their jobs?


Via Ioannis Nikolaou
Pedro Barbosa's insight:

Como o voluntariado ajuda as pessoas a viver melhor e como começa a ajudar também ao melhor desempenho nas empresas. Esta é uma tendência importante na área da gestão, dos recursos humanos, do desenvolvimento pessoal e da psicologia.

 

Pedro Barbosa | www.pbarbosa.com | www.harvardtrends.com

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Ioannis Nikolaou's curator insight, February 26, 2013 2:17 AM

Volunteering is prevalent and on the rise in the United States, but little research has examined the connection between individuals' volunteering and their jobs. In the absence of that research, it remains unclear whether employees volunteer to build on meaningful work experiences or to compensate for the lack of them. Similarly, it remains unclear whether volunteering is beneficial to the job in some way or if it is a distraction, akin to "moonlighting." In this manuscript, several theoretical perspectives from the multiple domain literature - particularly, compensation, enhancement, and resource drain - are employed across two studies to examine the intersection between volunteering and work domains. Results suggested that volunteering was associated with both volunteer and job meaningfulness, and that the pull of meaningful volunteer work was even stronger when employees had less meaning in their jobs. The results further revealed benefits of volunteering for employers. Volunteering was related to job absorption but not job interference, and was therefore associated with better performance on the job. Implications of these findings for future theorizing on volunteering are discussed.

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The 'Dark Side' Of Leadership: The Impact Of A Bad Boss Can Go Viral Though The Office - Forbes

The 'Dark Side' Of Leadership: The Impact Of A Bad Boss Can Go Viral Though The Office - Forbes | Harvard Trends | Scoop.it
Abusive bosses don’t just affect their target, they affect his or her colleagues too: It’s called “vicarious” bullying.

Via Richard Andrews
Pedro Barbosa's insight:

Bad bosses can be viral?

 

Pedro Barbosa | www.pbarbosa.com | www.harvardtrends.com

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John Wade: pragmatic support for law firm leaders's comment, February 8, 2013 8:47 AM
People take leadership from the top - and behaviours say so much about an organisation! I have a real passion about this - the subject of my latest blog.
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Opportunity is Local (or: You Can’t Buy a New Economy)

Opportunity is Local (or: You Can’t Buy a New Economy) | Harvard Trends | Scoop.it

Truly great places are not built from scratch to attract people from elsewhere; the best places have evolved into dynamic, multi-use destinations over time: years, decades, centuries. These places are reflective of the communities that surround them, not the other way around. Placemaking is, ultimately, more about the identification and development of local talent, not the attraction of talent from afar.

 

Places aren’t about the 21st century economy. They are about the people who inhabit and develop them. They are the physical manifestations of the social networks upon which our global economy is built. Likewise, Place-making is not about making existing places palatable to a certain class of people. It is a process by which each community can develop place capital by bringing people together to figure out what competitive edge their community might have and improve local economic prospects in-place.


Via Lauren Moss
Pedro Barbosa's insight:

Trend: Opportunity is Local

 

Pedro Barbosa | www.pbarbosa.com | www.harvardtrends.com

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Lori Connexion – Ladies Of Real Influence - How Women Can Balance Strong Leadership With Authenticity -

Lori Connexion – Ladies Of Real Influence - How Women Can Balance Strong Leadership With Authenticity - | Harvard Trends | Scoop.it

It’s easy to play the game and pander to what others expect us to be in the workplace. However, when strong leadership becomes synonymous with negative labels like “controlling” and “demanding,” the female leader has not only lost her power, but often her respect as well.


Via Richard Andrews
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Anu Ojaranta's curator insight, February 5, 2013 4:04 AM

Great advice for women!

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Look, you’re right, okay? But you’re also wrong.

Look, you’re right, okay? But you’re also wrong. | Harvard Trends | Scoop.it

"A post that arises from a certain image I have of disaffected newsroom “traditionalists,” who look upon changes in journalism since the rise of the web with fear and loathing. It is not addressed to particular people but to a climate of mind I’ve encountered a lot in blogging about all this since 2003."


Via Guillaume Decugis
Pedro Barbosa's insight:

Very good article about journalists new rules.

 

Pedro Barbosa | www.pbarbosa.com | www.harvardtrends.com

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catherine wilmart's curator insight, February 4, 2013 5:57 AM

Aujourd'hui on ne fera pas l'économie d'une réflexion sur le coût du journalisme, sur les vraies attentes de l'audience... Bref, on ne fera pas l'économie d'une remise en question profonde

Angela Nibbs's comment, February 4, 2013 6:08 PM
This was my journalism professor at NYU =)
Guillaume Decugis's comment, February 4, 2013 7:22 PM
@Angela: lucky you! ;-) Seems like a great thinker/teacher.
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The Future of YouTube is Topic-Specific Video Channels Curated by Experts Like You

Now that there are several days worth of video content being uploaded to YouTube every minute, there is a growing necessity for there to be a curation system...

Via Robin Good
Pedro Barbosa's insight:

We all know how Youtube is great, but how it never earned money. Now a new approach is to believe it will depend on crowdsourcing filtering : the power of curation - to make it profitable.

 

Pedro Barbosa ! www.pbarbosa.com | www.harvardtrends.com

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Lydia Gracia's curator insight, February 4, 2013 2:58 AM

We often forget that different kind of contents exists... Run to your hangouts!

Therese Torris's curator insight, February 4, 2013 5:34 AM

Tim Schmoyer and Reelseo http://www.reelseo.com/ are good people/company to know anyway

Mattia Nicoletti's curator insight, February 4, 2013 7:00 AM

As written content curation is the new opportunity of journalism, video content curation can really open to thousands of channels. 

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Revolution Hits the Universities

Revolution Hits the Universities | Harvard Trends | Scoop.it
Nothing has more potential to let us reimagine higher education than massive open online course, or MOOC, platforms.

Via Society for College and University Planning (SCUP)
Pedro Barbosa's insight:

How the education scenario is changing to a new landscape.

 

Pedro Barbosa | www.pbarbvosa.com | www.harvardtrends.com

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Society for College and University Planning (SCUP)'s curator insight, February 2, 2013 8:40 PM

Must-read: 

"As we look to the future of higher education, said the M.I.T. president, L. Rafael Reif, something that we now call a 'degree' will be a concept 'connected with bricks and mortar' — and traditional on-campus experiences that will increasingly leverage technology and the Internet to enhance classroom and laboratory work. Alongside that, though, said Reif, many universities will offer online courses to students anywhere in the world, in which they will earn 'credentials' — certificates that testify that they have done the work and passed all the exams. The process of developing credible credentials that verify that the student has adequately mastered the subject — and did not cheat — and can be counted on by employers is still being perfected by all the MOOCs. But once it is, this phenomenon will really scale.

I can see a day soon where you’ll create your own college degree by taking the best online courses from the best professors from around the world — some computing from Stanford, some entrepreneurship from Wharton, some ethics from Brandeis, some literature from Edinburgh — paying only the nominal fee for the certificates of completion. It will change teaching, learning and the pathway to employment. 'There is a new world unfolding,' said Reif, 'and everyone will have to adapt.'

Anne Bosworth's curator insight, February 2, 2013 10:13 PM

To all the administrators and retention peeps to whom I predicted this 10 years ago...I hate to say, "I told ya so," but...

GIBS Information Centre / GIBSIC's curator insight, February 3, 2013 2:38 AM

Critical to HE, MOOCs, on-line learning  Ackn.SCUP -  Society for College and University Planning (SCUP)'s insight:  Must-read:   "As we look to the future of higher education, said the M.I.T. president, L. Rafael Reif, something that we now call a 'degree' will be a concept 'connected with bricks and mortar' — and traditional on-campus experiences that will increasingly leverage technology and the Internet to enhance classroom and laboratory work."

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You’re doing it wrong: 80% of social business efforts to fail by 2015 | memeburn

You’re doing it wrong: 80% of social business efforts to fail by 2015 | memeburn | Harvard Trends | Scoop.it

It’s one thing knowing that your business needs to get on board with social media — that much has become self-evident, it’s quite another doing so successfully. The rewards for getting social media right are fairly significant.

 

According to research company Millward Brown, there’s a direct correlation between how successful a company is and how well it uses social media. Do it wrong however and you will have wasted a lot of time, money and resources for nothing. As more and more companies hop onto the enterprise social media bandwagon however, the number who fail to use it properly will also increase drastically.

 

According to tech research company Gartner, enterprise social networks will soon become the primary communication channels for noticing, deciding or acting on information relevant to carrying out work. By 2016, it reckons that half of large organizations will have internal Facebook-like social networks, and that 30% of these will be considered as essential as email and telephones are today. It estimates however that through 2015, 80% of social business efforts will fail to achieve what they set out to do....


Via Jeff Domansky
Pedro Barbosa's insight:

Fail Sniffing is a great value tool --> trend

 

Pedro Barbosa |www.pbarbosa.com | www.harvardtrends.com

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Tim O'Keefe's curator insight, January 31, 2013 8:16 PM

Think your social strategy through.

malek's curator insight, February 1, 2013 8:21 AM

Always valid to check your way

Alison D. Gilbert's curator insight, February 1, 2013 12:25 PM

Do it right and succeed. Do it wrong and fail.

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Mobile Marketing - Like Sex: Many Doing It; Few Doing It Well

Mobile Marketing - Like Sex: Many Doing It; Few Doing It Well | Harvard Trends | Scoop.it

Mobile Marketing: Many Doing It; Few Doing It Well.


Via Brian Yanish - MarketingHits.com
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Pedro Barbosa | www.pbarbosa.com | www.harvardtrends.com

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Brian Yanish - MarketingHits.com's curator insight, January 23, 2013 4:36 PM

The opening paragraph says it all: lol


"Mobile marketing is like sex: nearly everyone is doing it, many want to do it even more, but no one feels they’re doing it particularly well. "




Patricia Valerio's comment, January 24, 2013 7:47 AM
Good scoop!
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Stop Using These 16 Terms to Describe Yourself

Stop Using These 16 Terms to Describe Yourself | Harvard Trends | Scoop.it
Picture this. You meet someone new. "What do you do?" she asks."I'm an architect," you say."Oh, really?" she answers. "Have you designed any buildings I've seen?
Pedro Barbosa's insight:

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10 Lessons On Leadership For Gen Y

10 Lessons On Leadership For Gen Y | Harvard Trends | Scoop.it
The old-school advice that still works.

Via Richard Andrews
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Pedro Barbosa | www.pbarbosa.com | www.harvardtrends.com

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Scott Span, MSOD's comment, January 17, 2013 2:55 PM
As a Gen Y, and a leadership development practitioner, I agree with most of this list...though some it does make it obvious the generation of the author. More reason to to continue to explore and address the topic of generational diversity.
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What Maslow Missed - Forbes

What Maslow Missed - Forbes | Harvard Trends | Scoop.it
Man is by nature a social animal; an individual who is unsocial naturally and not accidentally is either beneath our notice or more than human. Society is something that precedes the individual.
Pedro Barbosa's insight:

Maslow is enbebbed in many leadership theories and models, because it is so present in human behaviour. 

Still, there are proposals to review the model, and this is one of the most discussed ones.

Pedro Barbosa | www.pbarbosa.com | www.harvardtrends.com 

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Patricia Valerio's comment, January 15, 2013 1:09 PM
is that getting work done by people working together in self-organizing teams can meet most people’s psychological needs without positing unrealistic goals of self-actualization as the be-all and end-all of life ---> Like it
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Real Leaders Have Real Lives

Real Leaders Have Real Lives | Harvard Trends | Scoop.it
Don't send your team the message that they need to be workaholics.

Via Dr. Susan Bainbridge
Pedro Barbosa's insight:

We all need this : Real lives

Forget workaholism.

 

Pedro Barbosa | www.pbarbosa.com  | www.harvardtrends.com

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Marcel Daane's curator insight, February 26, 2013 7:23 AM

Research is showing that today's uncertain global econonmy is forcing organizations to make leaner and smarter talent management decisions by developing a more agile and adaptable workforce that can effectively respond to, and take advantage of, market demands.


However, further research is showing that In today’s global business climate, executives work more hours per week with much greater pressures than ever before. The resulting increase in stress and fatigue affect work-life balance, health, happiness and ultimately performance.

 

What can we do to put a halt to the age-old belief that quantity of work hours , rather than quantity of work produced, equates to higher levels of performance?

 

Garrett Weiner's comment, February 26, 2013 7:44 AM
improved quantity and most definitely quality of work produced are often sacrificed by requirements of "seats in butts" for hours, similar to what the new CEO for Yahoo has just declared - in a surprising move. Although she moved from Google, so it's not entirely surprising. Google can be a high-stress environment, tho it is successful, it can churn and burn its employees.
Ivon Prefontaine's curator insight, February 26, 2013 9:27 PM

We all need to integrate life with work. It is not about balance but a mindful approach

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Six Tips For Talking About Your Biggest Weakness In A Job Interview - Six Tips For Talking About Your Biggest Weakness In A Job Interview - Forbes

Six Tips For Talking About Your Biggest Weakness In A Job Interview - Six Tips For Talking About Your Biggest Weakness In A Job Interview - Forbes | Harvard Trends | Scoop.it
Most job seekers know about the dreaded interview question, What’s your biggest weakness?--but they don't always know how to answer it. Here are a few tips for talking about your biggest weakness in a job interview.
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Don't Let Strategy Become Planning | Harvard Business Review

Don't Let Strategy Become Planning | Harvard Business Review | Harvard Trends | Scoop.it

must have heard the words "we need to create a strategic plan" at least an order of magnitude more times than I have heard "we need to create a strategy." This is because most people see strategy as an exercise in producing a planning document. In this conception, strategy is manifested as a long list of initiatives with timeframes associated and resources assigned. Somewhat intriguingly, at least to me, the initiatives are themselves often called "strategies." That is, each different initiative is a strategy and the plan is an organized list of the strategies. But how does a strategic plan of this sort differ from a budget? Many people with whom I work find it hard to distinguish between the two and wonder why a company needs to have both. And I think they are right to wonder. The vast majority of strategic plans that I have seen over 30 years of working in the strategy realm are simply budgets with lots of explanatory words attached....


Via Jeff Domansky
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Jeff Domansky's curator insight, February 6, 2013 1:14 PM

This post is a must-read for PR, marketing and corporate communication strategists. 

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5 Unexpected Factors That Change How We Forecast The Future

5 Unexpected Factors That Change How We Forecast The Future | Harvard Trends | Scoop.it
Editor’s NoteThis post is part of Co.Exist’s Futurist Forum, a series of articles by some of the world’s leading futurists about what the world will look like in the near and distant future, and how you can improve how you navigate future scenarios...
Pedro Barbosa's insight:

The Future. This is what we are focus on. The rest is bullshit ;)

 

Pedro Barbosa | www.pbarbosa.com | www.harvardtrends.com

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Why Graph Search Will Change Online Marketing [Infographic]

Why Graph Search Will Change Online Marketing [Infographic] | Harvard Trends | Scoop.it
The way companies plan their online marketing campaigns in the future could change forever thanks to Facebook's newly announced graph search feature.

Via Chiraag, massimo facchinetti
Pedro Barbosa's insight:

... as written in harvard trends...

 

Pedro Barbosa | www.pbarbosa.com| www.harvardtrends.com

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Five Effective Ways To Make Content Curation Work On Your Blog

Five Effective Ways To Make Content Curation Work On Your Blog | Harvard Trends | Scoop.it

 

 

Susan Gunelius does a great job of suggesting how to put to good use the content curation potential on your own blog site.

 

Here her first two recommendations:


1) Publish Editorialized Content that You've Curated:
It's important to understand the difference between content aggregation, content syndication, and content curation before you can effectively curate content to publish on your blog.


2) Publish Curated Round-up Blog Posts:
You could publish a weekly round-up post where you share links and descriptions of great content from multiple sources about a specific topic. You can even add your own brief commentary with each link.

 

 

 

Good advice. Useful. Resourceful. 7/10

 

To get the remaining points, please read full original article here: http://weblogs.about.com/od/writingablog/tp/5-Ways-To-Curate-Content-On-Your-Blog.htm

 


Via Giuseppe Mauriello, Robin Good
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Romila De Munshi's comment, February 6, 2013 9:19 AM
Informative article
Romila De Munshi's comment, February 6, 2013 9:19 AM
Informative article
Asil's comment, February 23, 2013 4:02 PM
oh boy ... looks like the smamographers have found Scoop-It. @ Timothy. Suggest you report 'francisca' to Scoopit and delete their post.
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Mini-Drone Will Watch Wherever You Go

Mini-Drone Will Watch Wherever You Go | Harvard Trends | Scoop.it
Tech company Always Innovating launches a mini-drone that can fit in the palm of your hand and follow you around all day, recording and sharing all you do.
Pedro Barbosa's insight:

This trend had been identified some time ago by our crowdsou2cing network : drones in everything and the time where humans will drive less and less, to let mahines do it ina easier, simplier way.


Pedro Barbosa | www.pbarbvosa.com | www.harvardtrends.com

 

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Last night I finished reading Lisa Bodell's book, Kill the Company: End the Status Quo, Start an Innovation Revolution

Last night I finished reading Lisa Bodell's book, Kill the Company: End the Status Quo, Start an Innovation Revolution | Harvard Trends | Scoop.it

 ...


Via Fred Zimny
Pedro Barbosa's insight:

Self Management, a trend identified in Harvard Trends

 

Pedro Barbosa | www.pbarbosa.com | www.harvardtrends.com

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The Future of Community Management

The Future of Community Management | Harvard Trends | Scoop.it
Community management has come a long way since the first Community Manager Appreciation Day. But it's time to get back to our roots: people.
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10 Reasons Why Your Employees Hate You

10 Reasons Why Your Employees Hate You | Harvard Trends | Scoop.it
Do you know why your employees hate you? And, do they? It's probably your bad management practices more than other factors. Find out more.

Via Robert
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Crap. The Content Marketing Deluge.

As every B2B brand turns to content marketing, we're about to be hit by a deluge of... crap. Here's what you can do about it.

Via Ally Greer
Pedro Barbosa's insight:

Indded, the value comes from  scarcity. From good, scarce, content

 

Pedro Barbosa | www.pbarbosa.com | www.harvardtrends.com

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Eternity's curator insight, January 21, 2013 3:24 PM

very relevant about the amount of content and info being sent to all of us on daily basis!!

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[Infographic] Life of Hyper-connected Teens and Twenty-Somethings


Via Christine Harris-Smyth, massimo facchinetti
Pedro Barbosa's insight:

Hyper Connectivity: a growing trend to be aware of!

 

Pedro Barbosa | www.pbarbosa.com | www.harvardtrends.com

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